{"id":1152,"date":"2007-03-15T16:11:43","date_gmt":"2007-03-15T23:11:43","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1152"},"modified":"2007-03-15T16:19:46","modified_gmt":"2007-03-15T23:19:46","slug":"business-models-business-plans-facing-transitional-challenges","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1152\/business-models-business-plans-facing-transitional-challenges\/","title":{"rendered":"Business Models — Business Plans — Facing Transitional Challenges"},"content":{"rendered":"

Way over here in San Diego our business model has been simple: We always keep in mind we’re the professionals our clients are looking to for solid, winning, advice. We leave nothing for our clients to do for themselves if we or our associates can do it better. Our clients are family — for life. If they prefer, they can execute a tax deferred exchange involving two states and never leave their own living room.
\nOur business plan on the other hand has been battered in the last few years by outside forces totally out of our control. Although Purposeful Planning is still the V-12 engine driving the plan, the marketing arm has taken a severe hit in the last few years.<\/p>\n

What’s driven the growth of the company has been the ability to market directly to potential clients through highly targeted mailings. Our letters are rich in content, having more detail and humor than our competitors. When we’ve surveyed clients and prospects alike they’ve all agreed they responded to our letters because they seemed more real to them.<\/p>\n

So what’s the problem?<\/p>\n

All the cold calling in all the industries combined resulted in the no-call legislation.<\/em> This led to many of them turning to, you guessed it, sending letters. This meant our letters were getting lost in the pile of dung they were receiving daily. We simply got lost in the shuffle. How bad was it? Before the new law, it wasn’t uncommon to generate more than 30 phone calls from a 3,000 piece mailing. Twice as much as marketing folks will tell you is better than average. About two years ago we sent out a 16,000 piece mailing and received not one phone call.<\/p>\n

By the way, deep breathing really does help keep you calm. \ud83d\ude42<\/p>\n

We employed our own concept of Purposeful Planning as we searched for a solution. So for the last 28 months or so, we’ve been focused like a laser beam, searching for a new marketing approach. Can’t cold call, mailing is pretty much dead, and postcards are the only thing we’ve seen that can generate less than a 0% response. Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Way over here in San Diego our business model has been simple: We always keep in mind we’re the professionals our clients are looking to for solid, winning, advice. We leave nothing for our clients to do for themselves if we or our associates can do it better. Our clients are family — for life. […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,10],"tags":[],"class_list":{"0":"post-1152","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-realty-reality","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":15343,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15343\/a-peek-inside-the-unchained-conference-part-2-of-5\/","url_meta":{"origin":1152,"position":0},"title":"A Peek Inside the Unchained Conference (Part 2 of 5)","author":"Sean Purcell","date":"November 15, 2011","format":false,"excerpt":"Oh, and reminding us that when it comes to generating prospective clients, we all get what we deserve...","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":268,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/268\/making-a-great-deal-even-better\/","url_meta":{"origin":1152,"position":1},"title":"Making a great deal even better . . .","author":"Greg Swann","date":"August 30, 2006","format":false,"excerpt":"Cathy's clients ended up buying at one of the new home subdivisions I accompanied them to on Sunday. She was tied up today, too, so I went back with them to reserve the lot and go over the contract (more of that tomorrow). I almost never sell builder homes, but\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":627,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/627\/excessive-buyers-agents-commissions-at-new-builds-killer-deals-often-come-with-payoff\/","url_meta":{"origin":1152,"position":2},"title":"Excessive buyer’s agent’s commissions at new builds: “Killer deals often come with payoff . . . “","author":"Greg Swann","date":"November 10, 2006","format":false,"excerpt":"This is my column from today's Arizona Republic (permanent link). I don't write the headlines, and I don't think this one is terribly representative of the article, but it is what it is. I asked the paper to change the attribution to use BloodhoundBlog's web address rather than my phone\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15359,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15359\/a-peek-inside-the-unchained-conference-part-4-of-5\/","url_meta":{"origin":1152,"position":3},"title":"A Peek Inside the Unchained Conference (Part 4 of 5)","author":"Sean Purcell","date":"November 17, 2011","format":false,"excerpt":"Mr. Brady took us on a wild tour of email marketing, Hollywood movies and secrets to converting that prospect into a client.","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":202,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/202\/ten-more-bricks-in-the-wall\/","url_meta":{"origin":1152,"position":4},"title":"Ten more bricks in the wall . . .","author":"Greg Swann","date":"August 11, 2006","format":false,"excerpt":"I write a lot about disintermediation, but it's not a front-burner issue in our business. Not yet, anyway. We know that much of what we sell, as a business, is the convenience of being able to dump the real estate problem on us. I'll say to clients, in jest, \"If\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11098,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11098\/ipad-observation-4-looking-for-a-smart-way-to-connect-with-your-warm-network-in-a-pull-based-marketing-world-update-your-iphoneipad-app\/","url_meta":{"origin":1152,"position":5},"title":"iPad observation #4: Looking for a smart way to connect with your clients in a pull-based marketing world? Update your iPhone\/iPad app.","author":"Greg Swann","date":"January 31, 2010","format":false,"excerpt":"I give away a lot of killer marketing ideas here, but I never worry about the competitive implications. For one thing, I believe to the core of me that it's raining soup, that wealth is pouring out of the skies and almost none of us is smart enough to reap\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1152"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1152\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}