{"id":11537,"date":"2010-03-12T05:51:20","date_gmt":"2010-03-12T12:51:20","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=11537"},"modified":"2010-03-12T05:51:20","modified_gmt":"2010-03-12T12:51:20","slug":"marketing-channels-its-a-matter-of-trust-and-conversations","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11537\/marketing-channels-its-a-matter-of-trust-and-conversations\/","title":{"rendered":"Marketing Channels: It’s a matter of trust (and conversations)."},"content":{"rendered":"

HomeGain recently published a survey of the Top 10 Most Effective Marketing Strategies For Real Estate Agents<\/a>. There were some surprises in there. (Mostly for me, the apparently sustained use of print and direct mail.)<\/p>\n

But then I got to thinking about it… I started examining how many in the real estate community market their wares and it reinforced something that I have been working on. <\/p>\n

Last week I got to go to both HomeGain Nation 2010 and the RE\/MAX Convention. In both places I got to talk with SUCCESSFUL agents who are thriving in today’s turbulent times. The common thread among them? That their marketing methods were cost efficient in both time and money in a)starting conversations and b) in bringing folks to a position where trust could be built.<\/p>\n

Russell Shaw uses radio. He has a PROVEN system of starting conversations with the leads generated from those advertisements. He knows how to convert those leads into listing clients.<\/p>\n

Mitch Ribak knows how to convert buyer leads from the internet traffic generated by HomeGain into conversations and into commissions. <\/p>\n

Our source in Louisville? Search engine marketing. Do we have an effective way of converting over 7,000 leads from a status of “not a lead” to a closed commission? We have been working at increasing our closing percentage (so far successfully!) and it boils down to creating conversations. This has been a weak area for us, but I think we are nailing it down now. (And the numbers to date this year back that up.)<\/p>\n

The Cluetrain was right. Markets are conversations. Marketing is about generating those conversations. And in my opinion, sales is about CONVERTING off of those conversations.<\/p>\n

Why does direct mail still work in the eyes of many as indicated in HomeGain’s survey? Perhaps it is because it brings leads to an agent in a fashion where the agent is familiar with HOW to get them from lead to client. All of the leads from online sources matter not at all if no one becomes a client. There is no reason to search engine market anything if you are not able to turn Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

HomeGain recently published a survey of the Top 10 Most Effective Marketing Strategies For Real Estate Agents. There were some surprises in there. (Mostly for me, the apparently sustained use of print and direct mail.) But then I got to thinking about it… I started examining how many in the real estate community market their […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-11537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3926,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3926\/homegain-releases-agentview-a-re-20-rifle-will-it-fire-true-or-shoot-blanks\/","url_meta":{"origin":11537,"position":0},"title":"HomeGain Releases AgentView, a RE 2.0 Rifle. Will it Fire True Or Shoot Blanks?","author":"Brian Brady","date":"August 19, 2008","format":false,"excerpt":"I don't hide my admiration for Louis Cammarosano.\u00a0 We \"met\" first on Active Rain, last winter.\u00a0 Louis noticed a comment I made about how third-party lead generation companies weren't inherently evil and invited me to be the inaugural \"expert blogger\" on the HomeGain Blog.\u00a0 I thought Louis would transform Home\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3848,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3848\/unchained-speakers-ribak-and-brady-on-homegain-ask-the-experts\/","url_meta":{"origin":11537,"position":1},"title":"Unchained Speakers, Ribak and Brady, on HomeGain “Ask The Experts”","author":"Brian Brady","date":"August 11, 2008","format":false,"excerpt":"Mitch Ribak spoke to the Barrys on Real Estate Radio USA last Friday.\u00a0 Mitch started as an agent in 2001, opened Tropical Realty in 2005, and has grown his business to close 180 transactions, during the first six months of 2008,\u00a0 in a down real estate market. Mitch looks for\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3037,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3037\/homegaincom-adds-a-weblogging-platform-for-its-clients\/","url_meta":{"origin":11537,"position":2},"title":"HomeGain.com adds a weblogging platform for its clients","author":"Greg Swann","date":"April 29, 2008","format":false,"excerpt":"I've spent quite a few brain cycles tweaking HomeGain General Manager Louis Cammarosano. The head of what is very obviously a Web 1.0 chokepoint-style company, Cammarosano has himself very obviously been on an agitprop mission in the Web 2.0 world. His goals:To minimize the Web 2.0 difference in the marketplaceTo\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1380,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1380\/ill-bring-you-a-big-basket-of-cash-if-youll-let-me-sell-your-house-for-free\/","url_meta":{"origin":11537,"position":3},"title":"I’ll bring you a big basket of cash if you’ll let me sell your house for free","author":"Russell Shaw","date":"May 3, 2007","format":false,"excerpt":"Chris writes:I'm looking to get into real estate after i graduate in a couple of weeks but i have a couple of questions that i'm looking to get answered, appreciate your help. If all real estate brokers in an area generally charge the same fee for selling a house, how\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"bug","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/05\/bug.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":11359,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11359\/eric-on-microhoo-vs-google\/","url_meta":{"origin":11537,"position":4},"title":"Eric On MicroHoo vs Google","author":"Eric Blackwell","date":"February 19, 2010","format":false,"excerpt":"With the announcement today of the fact that the Department of Justice has approved the deal inked last summer between Microsoft and Yahoo, came a flood of e-mail into my inbox this afternoon. \"What does this mean for search?\" \"What does it change?\" \"Do we need to focus our organic\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8452,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8452\/whats-in-a-bbb-rating\/","url_meta":{"origin":11537,"position":5},"title":"What’s in a BBB Rating…","author":"Eric Blackwell","date":"May 14, 2009","format":false,"excerpt":"Earlier today, Louis from HomeGain posted about them having an A-plus BBB rating. I will buy that. I think HomeGain has come a long way on his watch and think they have earned it. But since I had not looked at BBB ratings in a LONG time, I was intrigued\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=11537"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11537\/revisions"}],"predecessor-version":[{"id":11538,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11537\/revisions\/11538"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=11537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=11537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=11537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}