{"id":11539,"date":"2010-03-12T07:09:39","date_gmt":"2010-03-12T14:09:39","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=11539"},"modified":"2010-03-12T07:09:39","modified_gmt":"2010-03-12T14:09:39","slug":"treating-buyers-the-way-greg-swann-treats-sellers-and-cheryl-johnson-treats-agents-in-her-office","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11539\/treating-buyers-the-way-greg-swann-treats-sellers-and-cheryl-johnson-treats-agents-in-her-office\/","title":{"rendered":"Treating Buyers the way Greg Swann treats sellers…and Cheryl Johnson treats agents in her office."},"content":{"rendered":"

One of the things that I admire about Greg is how thoroughly he makes sure that EVERYTHING he can do is done to market a sellers property. Custom signs, coffee table books, the list goes on and on. When it comes to sellers, he gets his money the old fashioned way, he earns it.<\/p>\n

One of the quiet unsung Bloodhound heroes of a broker is Cheryl Johnson. If you want to see someone who puts EFFORT into building the best systems for her agents as an independent broker, she has my vote for the best and the brightest. BOTH best and brightest.<\/p>\n

One of the tools that she often uses for this purpose is WordPress mu (multi-user). And she graciously left an explanation of how to use it via GoDaddy here on her blog<\/a>. <\/p>\n

In our brokerage, we have quite a few buyer leads coming in. Our agents WANT to treat them to something special, but they needed the tools to accomplish it. So here’s a little (big actually) DIY project using Cheryl’s post that we are just putting the polish on to help our agents treat buyers the way Greg treats sellers and Cheryl treats agents.<\/p>\n

We created an ONLINE WELCOME KIT that allows each agent to have a welcome kit **simply a WP blog with EVERYTHING we can think of that they might need** of their own. Here’s one that we did for Stephanie Mattingly in our office<\/a>. Bear in mind that we are still making changes so you may see a glitch or two as it gets fine tuned. Contact information all goes to the agent directly. It is simply a great way to give potential buyer clients the information they need, including a “Get Hooked Up” Guide to help them connect the dots once they move and a Services Guide to connect newcomers with local services vendors (and connect our agents to them as well.).<\/p>\n

If you do the hosting the way that Cheryl describes in her post, the cost is simply a deluxe shared hosting account at GoDaddy. (a few bucks a month across 110 agents…equals pennies for each Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the things that I admire about Greg is how thoroughly he makes sure that EVERYTHING he can do is done to market a sellers property. Custom signs, coffee table books, the list goes on and on. When it comes to sellers, he gets his money the old fashioned way, he earns it. One […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-11539","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3191,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3191\/true-confessions-of-a-real-estate-broker\/","url_meta":{"origin":11539,"position":0},"title":"True Confessions of A Real Estate Broker","author":"Cheryl Johnson","date":"May 30, 2008","format":false,"excerpt":"The times are indeed changing.\u00a0 I am not a real estate salesperson.\u00a0 I am\u00a0the broker\/co-owner of a small real estate office.\u00a0\u00a0\u00a0 Please put the hammer away, Greg.\u00a0 My partner Bob, and I, opened it up\u00a0precisely in order to\u00a0own our own\u00a0systems,\u00a0 and develop our own approach to business.\u00a0 Initially, it was\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4889,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4889\/meanwhile-back-at-the-ranch-or-creating-a-local-independent-powerhouse-brokerage\/","url_meta":{"origin":11539,"position":1},"title":"Meanwhile, back at the ranch…. (Or Creating a local, independent, powerhouse brokerage)","author":"Cheryl Johnson","date":"October 12, 2008","format":false,"excerpt":"Bob and I opened our own office, Bob Taylor Properties, Inc.\u00a0in 2000.\u00a0\u00a0Good friend and friendly competitor Dan Jordinelli had already opened\u00a0his own office, Jordinelli and Associates,\u00a0 in 1986.\u00a0\u00a0 I like to think that over the years both offices have built up some recognition and respect. A few weeks ago, Dan\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":463,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/463\/blogoff-post-86-ask-the-broker-what-does-pre-qualification-mean\/","url_meta":{"origin":11539,"position":2},"title":"Blogoff Post #86: Ask the Broker: What does pre-qualification mean…?","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This is a question I'm hearing every day right now:What does pre-qualification mean?Why am I hearing that question? Because I'm representing the seller in a house that is not closing, day after day. So what does pre-qualification mean? Nothing. What does loan qualification mean? It means the buyer has paid\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":541,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/541\/why-the-traditional-real-estate-commission-model-is-broken-and-needs-to-be-replaced\/","url_meta":{"origin":11539,"position":3},"title":"Why the traditional real estate commission model is broken and needs to be replaced . . .","author":"Greg Swann","date":"October 15, 2006","format":false,"excerpt":"These are the concluding paragraphs of Mark Nadel's white paper on real estate commissions. The executive summary has been quoted all over, but I think this text is more compelling. For what it's worth, I think Nadel has hit a home run. There are things he doesn't know about, which\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":285,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/285\/remarks-from-redfincom-broker-glenn-kelman\/","url_meta":{"origin":11539,"position":4},"title":"Remarks from Redfin.com Broker Glenn Kelman . . .","author":"Greg Swann","date":"September 4, 2006","format":false,"excerpt":"Glenn Kelman, chief executive and broker of Redfin.com, posted a comment to one of my entries about that company. I replied to him there, but I'm posting the exchange here, as well, frankly because I consider it Big News. Here is Mr. Kelman's remark:Thanks for this thoughtful comment Greg. Many\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2574,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2574\/introducing-cheryl-johnson-finally\/","url_meta":{"origin":11539,"position":5},"title":"Introducing Cheryl Johnson — finally","author":"Greg Swann","date":"February 7, 2008","format":false,"excerpt":"I can concentrate. This is my gift from the gods. The human mind is a scattered thing, flitting off at any instant in any random direction. I have the peculiar talent of being able to think about one thing exclusively -- literally excluding the whole of the rest of the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=11539"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11539\/revisions"}],"predecessor-version":[{"id":11540,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11539\/revisions\/11540"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=11539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=11539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=11539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}