{"id":11541,"date":"2010-03-13T09:56:50","date_gmt":"2010-03-13T16:56:50","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=11541"},"modified":"2010-03-13T09:57:16","modified_gmt":"2010-03-13T16:57:16","slug":"the-purpose-of-real-estate-photography","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11541\/the-purpose-of-real-estate-photography\/","title":{"rendered":"The Purpose Of Real Estate Photography…"},"content":{"rendered":"

First, an apology.\u00a0 One thousand apologies, in fact.\u00a0 On January 20th I introduced myself and expressed my gratitude to Greg for giving me the opportunity to be an occasional contributor to this forum.\u00a0 I mentioned a photography class for real estate professionals that I teach for brokers in our local market, and that I’d like to focus my involvement here on providing the content of that presentation in small bite-sized posts.\u00a0 I wrote that I would start by questioning the real purpose of real estate photography and why it’s become more important than ever – and then transition to a number of tips and techniques that I believe will help many readers improve their marketing images very easily.<\/p>\n

I wrote those words seven weeks ago and haven’t been back since.\u00a0 Although I’m not presumptuous enough to expect that anyone else noticed my absence, I do feel an obligation to tell you that I<\/em> did.\u00a0 I wanted very much to begin this dialog with Bloodhound readers right away, but frankly, I’ve been shooting and editing seven days most weeks, 12+ hours most days.\u00a0 Our market, like many others I suspect, has become extremely active since the first of the year and the agents I work for are listing everything in sight.\u00a0 Today, inclement weather caused a shoot to be rescheduled and left me with a few hours to return to the conversation I started.<\/p>\n

I know I risk losing you at the question mark, but I’ll ask anyway.\u00a0 What is<\/em> the purpose of real estate photography?\u00a0 What is your objective when you photograph a new listing?\u00a0 What are you trying to accomplish?\u00a0 When I ask this question of agents in my market I usually get the answer you’d expect (with a look that says they think I’m an idiot for asking):\u00a0 “I’m trying to SELL THE HOME.\u00a0 Duh.”\u00a0 Excellent.\u00a0 And the photos will be used to…?\u00a0 Now looking at the exit, “ADVERTISE IT!”\u00a0 Thank you.<\/p>\n

Would you agree with this definition of the word advertise found at dictionary dot com?\u00a0 “To announce or praise (a product, service, etc.) in some public medium of communication in Read more<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

First, an apology.\u00a0 One thousand apologies, in fact.\u00a0 On January 20th I introduced myself and expressed my gratitude to Greg for giving me the opportunity to be an occasional contributor to this forum.\u00a0 I mentioned a photography class for real estate professionals that I teach for brokers in our local market, and that I’d like […]<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,5],"tags":[],"class_list":{"0":"post-11541","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-photography","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1834,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1834\/a-first-crack-at-custom-real-estate-directionals\/","url_meta":{"origin":11541,"position":0},"title":"A first crack at custom real estate directionals","author":"Greg Swann","date":"August 21, 2007","format":false,"excerpt":"I wrote about this before, but I don't think I have what I want even yet. These will print 18\"x12\", but I may go to 24\"x18\" the next time. My design skills are not the best, but I arrived that this because I wanted three things on the sign, and\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2881,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2881\/blogging-other-realtors-listings-selling-houses-by-selling-history-details-ideas-lifestyle-selling-the-story-of-the-home\/","url_meta":{"origin":11541,"position":1},"title":"Blogging other Realtor’s listings: Selling houses by selling history, details, ideas, lifestyle — selling the story of the home","author":"Greg Swann","date":"April 2, 2008","format":false,"excerpt":"I was in an historic home on Monday that made me think it had been built by an important home-builder in the very early days of the suburbanization of Phoenix. With the permission of the lister, I went back yesterday and took dozens of photos of the property. I built\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2964,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2964\/its-the-difference-between-grabbing-junk-food-from-the-drive-thru-and-sitting-down-with-people-you-lovefor-a-leisurely-and-livelydinner\/","url_meta":{"origin":11541,"position":2},"title":"“It’s the difference between grabbing junk food from the drive-thru and sitting down with people you love for a leisurely and lively dinner.”","author":"Greg Swann","date":"April 13, 2008","format":false,"excerpt":"That's Teri Lussier talking about the experience of settling in for a serious read at BloodhoundBlog, as against cruising the blogiverse. I'm inclined to agree -- and I've never been stingy with words. But here's a thousand words Cathleen wrote yesterday afternoon while she was staging and preparing a house\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1220,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1220\/a-boston-advertising-photographer-becomes-a-boston-real-estate-photographer-with-stunning-results\/","url_meta":{"origin":11541,"position":3},"title":"A Boston advertising photographer becomes a Boston real estate photographer — with stunning results","author":"Greg Swann","date":"March 26, 2007","format":false,"excerpt":"Richard Riccelli fingered this New York Times article on real estate photography and related technologies (it's behind a registration wall to make sure you know they don't get it). Evidently, Richard had been impressed enough with my ideas about real estate photography to impress them upon the professional advertising photographer\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3109,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3109\/using-youtube-video-cameras-to-create-text-plus-video-landing-pages\/","url_meta":{"origin":11541,"position":4},"title":"Using YouTube video cameras to create text plus video landing pages","author":"Greg Swann","date":"May 12, 2008","format":false,"excerpt":"Hunter Jackson of IBlogColumbia.com wrote to me yesterday about the possibility of doing video testimonials with the RCA Small Wonder, a CMOS-based video camera like the Flip Camera we discussed a few days ago. Like the Flip, the Small Wonder has a built-in USB connector, and it also uses AA\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3278,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3278\/listing-real-estate-the-bloodhound-way-the-marketing-power-of-a-custom-yard-sign-is-not-the-color-not-the-photography-not-even-that-it-is-custom-made-its-the-text-on-the-sign-that-stops-traffi\/","url_meta":{"origin":11541,"position":5},"title":"Listing real estate the Bloodhound way: The marketing power of a custom yard sign is not the color, not the photography, not even that it is custom-made — it’s the text on the sign that stops traffic","author":"Greg Swann","date":"June 26, 2008","format":false,"excerpt":"We've been making custom yard signs for two years now, but that represents the third generation of our sign philosophy. 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