{"id":11655,"date":"2010-03-25T00:00:49","date_gmt":"2010-03-25T07:00:49","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=11655"},"modified":"2010-03-24T23:21:18","modified_gmt":"2010-03-25T06:21:18","slug":"adorn-that-russet-bloodhound-in-redfin-red-today-we-make-common-cause-against-stupidity-cupidity-stolidity-and-inertia-in-the-real-estate-industry-in-behalf-of-the-consumers-right-to-a-fully-info","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11655\/adorn-that-russet-bloodhound-in-redfin-red-today-we-make-common-cause-against-stupidity-cupidity-stolidity-and-inertia-in-the-real-estate-industry-in-behalf-of-the-consumers-right-to-a-fully-info\/","title":{"rendered":"Adorn that russet Bloodhound in Redfin red: Today we make common cause against stupidity, cupidity, stolidity and inertia in the real estate industry in behalf of the consumer’s right to a fully-informed, financially-sound and fun<\/u><\/em> real estate experience."},"content":{"rendered":"

Redfin.com is coming to Phoenix today — 6 am PDT, to be precise. And they’re coming as a VOW, which strikes me as being a potent marketing advantage, at least in the short run. And the news that might be most of interest here: BloodhoundRealty.com is coming along with them.<\/p>\n

As I wrote in February of 2009, Redfin is entering new markets with referral agents as well as its own employees<\/a>. Cathleen Collins, my wife and business partner, and I will be handling one quadrant of the referred territories.<\/p>\n

From Redfin.com’s press release:<\/p>\n

Redfin today expanded to the Phoenix metropolitan area, increasing the number of listings available on Redfin\u2019s website by 8%. Phoenix is the third market Redfin has opened since December 2009, and the twelfth overall. Separately today, Redfin is announcing upgrades to its listing service, and new support for short sales.<\/p>\n

With this launch, Redfin\u2019s site offers customers the photos and marketing materials used to list properties that recently sold, information previously limited to real estate agents. No other website offers this data, known in the industry as Virtual Office Website (VOW) data, to Phoenix consumers. The new data, which consumers can use to develop their own market analyses, became available last year as a result of an agreement between the U.S. Department of Justice and the National Association of Realtors.<\/p>\n

Redfin has access to the real-time database used by brokers to list homes because Redfin is a broker that represents customers buying and selling homes. In Cave Creek, Fountain Hills, Scottsdale, Tempe, Chandler and Gilbert, the company provides direct service, employing its own real estate agents. In the East Valley and the West Valley, Redfin relies on partners. Redfin\u2019s search site covers all of Maricopa and Pinal counties.<\/p><\/blockquote>\n

Cathleen wants the business. We’re growing fast, and she wants to grow still faster.<\/p>\n

Greg wants to be an even-more-disruptive disruptor.<\/p>\n

But among many other things I might talk about, there is this: Redfin’s internal praxis actually does<\/em> impose a performance bar on practitioners. It’s the kind of corporate pencil-pushing I’ve always been lousy at, but Redfin tracks and measures everything. Not for pencil-pushing reasons, but in order Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Redfin.com is coming to Phoenix today — 6 am PDT, to be precise. And they’re coming as a VOW, which strikes me as being a potent marketing advantage, at least in the short run. And the news that might be most of interest here: BloodhoundRealty.com is coming along with them. As I wrote in February […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,379,6,5,27],"tags":[],"class_list":{"0":"post-11655","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-innovation","8":"category-marketing","9":"category-real-estate","10":"category-redfincom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2701,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2701\/redfincom-builds-new-listing-oversight-tools-for-sellers\/","url_meta":{"origin":11655,"position":0},"title":"Redfin.com builds new listing oversight tools for sellers","author":"Greg Swann","date":"March 4, 2008","format":false,"excerpt":"Here's the news, snipped to the quick:Online real estate broker Redfin Corporation today released Redfin Listing Metrics, a dashboard for Redfin's listing customers to analyze neighborhood inventory trends and recent sales, and to compare their listing's online traffic to that of other listings in the neighborhood.That sounds slick, doesn't it?\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12308,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12308\/should-redfin-be-renamed-right-fin\/","url_meta":{"origin":11655,"position":1},"title":"Should Redfin Be Renamed Right-Fin ?","author":"Brian Brady","date":"June 16, 2010","format":false,"excerpt":"A La Jolla real estate broker noticed an article on Gawker.com, about a listing Redfin published, offering a currently occupied home (that isn't for sale).\u00a0 From Coastal Real Estate Stars: A new listing appeared on Redfin this weekend\u2026.1600 Pennsylvania Avenue! Now, in fairness to the Redfin folks, garbage in= garbage\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1671,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1671\/redfin-cops-another-12-million-raising-investors-stake-in-the-discount-realtybot-to-40000-per-closed-transaction\/","url_meta":{"origin":11655,"position":2},"title":"Redfin cops another $12 million, raising investors’ stake in the discount realty.bot to $40,000 per closed transaction","author":"Greg Swann","date":"July 17, 2007","format":false,"excerpt":"The indefatigable John Cook:Redfin has raised an additional $12 million in venture funding, money that the Seattle discount real estate broker will use to enhance its Web site and expand into new markets. First up for Redfin are the Washington D.C and Baltimore areas, which are being unveiled today. Next\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1438,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1438\/not-to-be-missed-marlow-the-hammer-harris-on-the-redfin-hustle\/","url_meta":{"origin":11655,"position":3},"title":"Not to be missed: Marlow (The Hammer) Harris on the Redfin hustle","author":"Greg Swann","date":"May 16, 2007","format":false,"excerpt":"Eminently worth waiting for:I\u2019d love to be a fly on the wall at those meetings with the investors and venture capitalists. Pie charts, graphs, facts, figures. Lots of talk about disintermediation and volume of scale and that sort of thing. When Redfin fails, they won\u2019t blame themselves, the business model,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2553,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2553\/big-news-ignore-all-that-fine-print-tear-through-all-that-red-tape-redfincom-supports-safari-at-last\/","url_meta":{"origin":11655,"position":4},"title":"Big News: Ignore all that fine print, tear through all that red tape — Redfin.com supports Safari at last!","author":"Greg Swann","date":"January 30, 2008","format":false,"excerpt":"Oh, wait, that's not the big news from Redfin.com. In fact, I reported the really big news last night:Redfin will either make money or it won\u2019t, and, in the long run, if it endures into a long run, it will become more like traditional real estate even as traditional real\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1473,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1473\/could-anything-be-sleazier-than-redfin-ceo-glenn-kelman-how-about-the-tennessee-association-of-realtors\/","url_meta":{"origin":11655,"position":5},"title":"Could anything be sleazier than Redfin CEO Glenn Kelman? How about the Tennessee Association of Realtors?","author":"Greg Swann","date":"May 25, 2007","format":false,"excerpt":"The Tennessee State Legislature is trying to outlaw real estate commission rebates -- guess at whose behest? Little Pink Houses has the dirt. Jonathan Dalton has the dudgeon. Technorati Tags: disintermediation, real estate, real estate marketing, Redfin.com","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=11655"}],"version-history":[{"count":6,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11655\/revisions"}],"predecessor-version":[{"id":11657,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11655\/revisions\/11657"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=11655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=11655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=11655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}