{"id":1174,"date":"2007-03-19T22:16:28","date_gmt":"2007-03-20T05:16:28","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1174"},"modified":"2007-04-12T21:16:42","modified_gmt":"2007-04-13T04:16:42","slug":"can-yet-another-easy-blogging-local-content-solution-beat-community-building-local-real-estate-weblogs","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1174\/can-yet-another-easy-blogging-local-content-solution-beat-community-building-local-real-estate-weblogs\/","title":{"rendered":"Can yet another easy-blogging local-content solution beat community-building local real estate weblogs?"},"content":{"rendered":"

Jim Kimmons at RealEstateBusinessSuccess.com Blog<\/a> has come up with yet another simple solution to the issue of using local real estate weblogging content as bait for leads. That makes four of these, by now, I think.<\/p>\n

Okayfine. Jim may have the better mousetrap for two reasons: He’s linking directly to the blogging Realtor’s IDX search page. And he’s teaching his wanna-bloggers how to scour Google News for local content.<\/p>\n

Do we want to declare static-content real estate websites dead? We just might. Do we want to declare real estate weblogs ascendant? If we do, can we take a moment to count how many Realtors we expect to be local-blogging (in some form) in any particular locale? How many spots are there on the first Google page again? Is it plausible that, a year from now, local-blogging Realtors will have traded static-content Google-obscurity for blogged (or pseudo-blogged) Google-obscurity? Have I made a mistake in my arithmetic?<\/p>\n

I do not like the trolling-for-leads model of real estate weblogging. Local real estate weblogs that deliver real value are treasured resources. But the more people focus on SEO tricks or copywriting tricks or quid pro quo<\/i> tricks, the more real estate weblogs start to look to me like just another form of advertising.<\/p>\n

This is not the end of the world. It’s just the end of weblogging. It’s arguable to me that commercial weblogging, in se<\/i>, is abhorrent. BloodhoundBlog doesn’t take advertising because I never want for anyone working here to feel that they might need to temper what they have to say for a pecuniary reason. I have no objection to real estate weblogging that is presented in such a way that readers ought to<\/i> choose to become clients. But when roping up and tying down clients becomes the overarching objective, I don’t see the difference between that and an Adwords campaign.<\/p>\n

At a certain level, it doesn’t even make sense to me. As with an Adwords campaign, the people attracted are a random mass, mostly buyers, often relos-without-relo-packages or people who are sublimely under-qualified financially. Certainly that’s what’s going to emerge from Jim’s new venture: It’s target assumption Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Jim Kimmons at RealEstateBusinessSuccess.com Blog has come up with yet another simple solution to the issue of using local real estate weblogging content as bait for leads. That makes four of these, by now, I think. Okayfine. Jim may have the better mousetrap for two reasons: He’s linking directly to the blogging Realtor’s IDX search […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,16],"tags":[],"class_list":{"0":"post-1174","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-weblogging-101","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1359,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1359\/sailing-the-red-oceans-real-estate-start-ups-weblog-shut-downs-and-getting-google-to-trust-your-site-in-advance\/","url_meta":{"origin":1174,"position":0},"title":"Sailing the Red Oceans: Real estate start-ups, weblog shut-downs and getting Google to trust your site in advance","author":"Greg Swann","date":"April 27, 2007","format":false,"excerpt":"I have news, but some of it is getting a little stale. My apologies. I have been buried, not that this is unusual. As Kris Berg reports in her inimitable way, Redfin has relaunched, rebranded and all but reinvented itself, establishing a beachhead in Boston in the process. As far\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3037,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3037\/homegaincom-adds-a-weblogging-platform-for-its-clients\/","url_meta":{"origin":1174,"position":1},"title":"HomeGain.com adds a weblogging platform for its clients","author":"Greg Swann","date":"April 29, 2008","format":false,"excerpt":"I've spent quite a few brain cycles tweaking HomeGain General Manager Louis Cammarosano. The head of what is very obviously a Web 1.0 chokepoint-style company, Cammarosano has himself very obviously been on an agitprop mission in the Web 2.0 world. His goals:To minimize the Web 2.0 difference in the marketplaceTo\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1538,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1538\/an-renet-taxonomy-identifying-types-of-real-estate-weblogs\/","url_meta":{"origin":1174,"position":2},"title":"An RE.net taxonomy: Identifying types of real estate weblogs","author":"Greg Swann","date":"June 14, 2007","format":false,"excerpt":"This is a first strike at a taxonomy of real estate weblogs. Taxonomy is the science of categorizing things. Of course, not everything can be neatly categorized, but the elucidation of categories can focus the mind, helping us to understand where certain weblogs might fit, which are hybrids of two\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1704,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1704\/making-the-connection-the-objective-of-real-estate-weblogging-is-visceral-and-viral-not-rape-and-run\/","url_meta":{"origin":1174,"position":3},"title":"Making the connection: The objective of real estate weblogging is visceral and viral, not rape and run","author":"Greg Swann","date":"July 28, 2007","format":false,"excerpt":"This will have to be brief, because I'm crushed for time, but we're promoting Real Estate Weblogging 101 at the StarPower Conference this morning, so it's a topical topic. The premise: The commercial value of real estate weblogging comes from making a visceral connection with future clients, ideally leading to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":909,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/909\/celebrating-the-spirit-of-transparent-real-estate-weblogging-bloodhoundblog-can-and-will-do-more\/","url_meta":{"origin":1174,"position":4},"title":"Celebrating the spirit of transparent real estate weblogging: BloodhoundBlog can and will do more . . .","author":"Greg Swann","date":"January 17, 2007","format":false,"excerpt":"I'm thinking that I should take a much larger role in the growth of the RE.net. Many people are convinced that hundreds of agents and lenders will be starting real estate weblogs in the coming year. That may or may not be so, but it is a certainty that the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1644,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1644\/ignore-the-so-called-experts-blogrolls-are-good-mkay\/","url_meta":{"origin":1174,"position":5},"title":"Ignore the so-called experts: Blogrolls are good, m’kay?","author":"Greg Swann","date":"July 10, 2007","format":false,"excerpt":"No one is better suited for a discussion of the value of blogrolls in viral weblogging than South Park's Mr. Mackey. (\"Drugs are bad, m'kay?\") Some supposed experts have done extensive research by reading other weblogs and they have come up with (and reiterated) this startling conclusion: \"Blogrolls are bad,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1174"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1174\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}