{"id":1190,"date":"2007-03-22T07:26:11","date_gmt":"2007-03-22T14:26:11","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1190"},"modified":"2007-04-12T21:56:57","modified_gmt":"2007-04-13T04:56:57","slug":"neighborhood-level-real-estate-weblogging-traffic-is-not-about-traffic-traffic-is-about-conversions","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1190\/neighborhood-level-real-estate-weblogging-traffic-is-not-about-traffic-traffic-is-about-conversions\/","title":{"rendered":"Neighborhood-level real estate weblogging: Traffic is not about traffic, traffic is about conversions"},"content":{"rendered":"\n

I’m quoting from comments to BloodhoundBlog posts, so I’m not going to show the links.<\/p>\n

Brian Brady<\/b> to Teri Lussier<\/b>: “Soon she’ll be winning carnivals.”<\/p>\n

Not to put any pressure on the girl, but I think this is a fine idea. Won’t win us the contest, but it’s a testament of excellence that’s kind of difficult to dispute. I like stuff like that.<\/p>\n

<\/p>\n

John L. Wake<\/b>: “Have you ever noticed that a common strategy used by many successful Realtors is to become an area specialist?”<\/p>\n

But exactly!<\/i> I don’t know how large or small an area Teri wants to work (or you<\/i> want to work, for that matter), but it pays to think small. For now, Cathy and I target a very small region of Downtown Phoenix, but the neighborhood names that pop out of that are legion: F.Q. Story, Willo, Encanto, Palmcroft, Del Norte, Alvarado, Campus Vista, Ashland Place, Fairview Place, Woodlea, Yaple Park. Believe it or not, that’s only about half.<\/p>\n

But we can get even smaller. If you search for Culver Street<\/a>, the first two hits should be us. There are other streets down there for which we will pull very strong results, and, in the long run, we will tend to be category-killers for the names of the streets we list on.<\/p>\n

Isn’t that the opposite of what I said the other night?<\/a> Yes and no. We are<\/i> looking for Long Tail search results on very arcane search terms, but our objective is not to capture random leads but to attract, enchant, delight, enlist and convert<\/i> people who have a very strong interest in those same arcane search terms. How do we know they have a very strong interest? Because they’re searching for terms no one with a casual interest would ever use.<\/p>\n

“Phoenix real estate” or “Dayton real estate” are difficult keywords to dominate, but neither would be all that useful, anyway. The Greater Metropolitan Phoenix-area is bigger than Rhode Island, maybe bigger than Vermont. I have to drive to make money, but I don’t get paid by the mile.<\/p>\n

There’s more: By focusing Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’m quoting from comments to BloodhoundBlog posts, so I’m not going to show the links. Brian Brady to Teri Lussier: “Soon she’ll be winning carnivals.” Not to put any pressure on the girl, but I think this is a fine idea. Won’t win us the contest, but it’s a testament of excellence that’s kind of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,16],"tags":[],"class_list":{"0":"post-1190","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-weblogging-101","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1165,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1165\/perfectibility-in-weblogging-revising-yourself-to-genius\/","url_meta":{"origin":1190,"position":0},"title":"Perfectibility in weblogging: Revising yourself to genius","author":"Greg Swann","date":"March 18, 2007","format":false,"excerpt":"I replaced Teri Lussier's photo this morning. I'm talking about the little thumbnail photos you see running down the sidebar. Guys are easy to crop, because our hair is short. But in my original crop of Teri's photo, I left her too much hair -- which left her with way\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1484,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1484\/teri-lussier-there-are-no-do-overs-in-weblogging\/","url_meta":{"origin":1190,"position":1},"title":"Teri Lussier: There are no do-overs in weblogging","author":"Greg Swann","date":"May 30, 2007","format":false,"excerpt":"Derek Sterling Burress has an in-depth interview with Teri Lussier, owner of TheBrickRanch.com real estate weblog, Project Blogger contestant, and BloodhoundBlog contributor:Derek Sterling Burress: Since you are fairly new to the world of blogging, what has been some of the most difficult things you have had to learn as a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1670,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1670\/project-blogger-an-objective-post-mortem-analysis-i-hope\/","url_meta":{"origin":1190,"position":2},"title":"Project Blogger: An objective post-mortem analysis — I hope","author":"Greg Swann","date":"July 17, 2007","format":false,"excerpt":"Project Blogger is over -- I think. Truly the fun never starts, but the drama never stops. I mostly ignored everything except the work Teri Lussier and I did here, at TheBrickRanch.com and at RealEstateWeblogging101.com. The contest pretty much ignored me, too, an unexpected delight. We didn't win -- as\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1157,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1157\/introducing-teri-lussier-my-project-blogger-protege\/","url_meta":{"origin":1190,"position":3},"title":"Introducing Teri Lussier, my Project Blogger protege","author":"Greg Swann","date":"March 16, 2007","format":false,"excerpt":"Let's get the introduction out of the way first, a brand new BloodhoundBlog contributor: Dayton, Ohio, is the life-long home and territory of Teri Lussier, the newly-minted Realtor become newly-minted real estate weblogger who is Greg Swann's co-contestant in Active Rain's Project Blogger. I didn't like the Project Blogger logo,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1654,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1654\/teri-lussier-blogging-star\/","url_meta":{"origin":1190,"position":4},"title":"Teri Lussier, blogging star","author":"Greg Swann","date":"July 13, 2007","format":false,"excerpt":"From email from Teri Lussier:By the way, I've changed brokerages. Another agent and I have teamed up -- he found me through TBR. He asked me yesterday if I subscribed to a blogging service for content feeds. \"No, I write it myself.\" I'm adding content he never considered. He's a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2294,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2294\/a-seesmic-disturbance-twitter-goes-video\/","url_meta":{"origin":1190,"position":5},"title":"A Seesmic disturbance: Twitter goes video","author":"Greg Swann","date":"November 30, 2007","format":false,"excerpt":"By way of Teri Lussier, Brad Coy hooked me up with an invitation to Seesmic, a video-based social-media start-up. I'm interested for all of the foregoing reasons. I want something that can do to TV news what weblogging has done to print journalism. This is my first Seesmic disturbance: Technorati\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1190"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1190\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}