{"id":11982,"date":"2010-05-14T10:23:43","date_gmt":"2010-05-14T17:23:43","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=11982"},"modified":"2010-05-14T10:27:09","modified_gmt":"2010-05-14T17:27:09","slug":"turbocharge-your-income-on-a-steady-diet-of-3-0-bases-loaded-fastballs","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11982\/turbocharge-your-income-on-a-steady-diet-of-3-0-bases-loaded-fastballs\/","title":{"rendered":"Turbocharge Your Income On A Steady Diet Of 3-0 Bases Loaded Fastballs"},"content":{"rendered":"

Here’s what hasn’t missed for me since Reagan was in office — a super narrowly defined database, from which you can call or write, and eventually email. Stop rollin’ your eyes,<\/strong> as this isn’t what you might be thinking. The concept of ‘narrowly defined’<\/em> has taken a beating, to the point it means almost nothing these days. I mean a concrete set of parameters<\/em>, ALL of which must be present for a home to be in the database. <\/p>\n

Who’s most likely a potential seller in your market? What facts will be in evidence on tax assessor records? It’ll be a little different for each region, each neighborhood. Sometimes you’ll need many factors, while other areas might need only a few. <\/p>\n

For example, in my neck of the woods, San Diego, my Virtual Farm<\/em> contains real estate investors who share ALL of these factors.<\/p>\n

\n
  • They bought in the spring of 2003 or earlier<\/li>\n
  • They haven’t refinanced — OR — LTV is 70% or less<\/li>\n
  • The property(s) is 1-4 units<\/li>\n
  • They’re located in a small<\/em> subset of zip codes<\/li>\n
  • They live outa town<\/li>\n<\/blockquote>\n

    You can mail all these folks every month for less than $100.<\/strong> Budget super tight? Do it quarterly, or monthly, or to half of ’em each month. When I used to do this, before I stopped doing business in San Diego back in late 2003, it produced like clockwork<\/strong>. Rarely did a letter generate nothing. My best year produced six figures — from 104 names. When I had their phone numbers, my batting average zoomed, big time. But then, I don’t cry when folks reject me, so I’m willing to make those calls. \ud83d\ude42<\/p>\n

    Let’s use a baseball analogy. <\/p>\n

    When constructed as narrowly as I’m advising, this database will be populated by nothin’ but the kinda reduced velocity, straight-as-a-string fastballs delivered on 3-0 counts with the bases loaded. What’d’ya think the batting average<\/strong> is for hitters on that particular pitch — especially since even Grandma knows exactly what’s comin’ — and where? I don’t know, but my experience watching MLB since the fifth grade, plus my years of umpiring at a relatively high level, leads me to Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    Here’s what hasn’t missed for me since Reagan was in office — a super narrowly defined database, from which you can call or write, and eventually email. Stop rollin’ your eyes, as this isn’t what you might be thinking. The concept of ‘narrowly defined’ has taken a beating, to the point it means almost nothing […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,5],"tags":[476],"class_list":{"0":"post-11982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-real-estate","8":"tag-micro-databases","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1726,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1726\/how-do-you-define-a-neighborhood-you-dont-how-do-you-obtain-neighborhood-expertise-go-to-neighborhood-expert\/","url_meta":{"origin":11982,"position":0},"title":"How do you define a neighborhood? You don’t. How do you obtain neighborhood expertise? Go to neighborhood expert.","author":"Greg Swann","date":"August 2, 2007","format":false,"excerpt":"I'm quoting from David Gibbons from Zillow.com. He wrote these remarks in a comment, but I'm pulling them out because it's an interesting topic: How can web-based vendors build databases of neighborhood expertise?What you are seeing in the neighborhood space is the lack of any predefined neighborhood database. It\u2019s never\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5675,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5675\/the-just-exactly-how-clever-are-you-marketing-spam-of-the-morning-supercuts-shows-you-how-to-cut-your-database-marketing-costs\/","url_meta":{"origin":11982,"position":1},"title":"The just-exactly-how-clever-are-you marketing-spam of the morning: SuperCuts shows you how to cut your database marketing costs","author":"Greg Swann","date":"November 17, 2008","format":false,"excerpt":"This is pure spam, as far as I know, completely unsolicited. I read it and loved and now I'm sharing it with you: Here's a web-based version, if you're having trouble reading it. I read this as Harrah's-style database marketing at its best: I'm offering you an incentive to sign\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":241,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/241\/agentearthcom-breath-number-three\/","url_meta":{"origin":11982,"position":2},"title":"AgentEarth.com: Breath number three . . .","author":"Greg Swann","date":"August 24, 2006","format":false,"excerpt":"Notes at random: Safari is saving the .kml files as *.kml.xml, which has to be manually corrected before Google Earth will eat them. Everything works fine in MSIE on Windows -- although the sentence as a whole is an oxymoron. AgentEarth.com has my vote for coolest gross concept -- with\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7275,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7275\/putting-the-charm-back-into-crm-introducing-top-of-mind-networks-mark-green\/","url_meta":{"origin":11982,"position":3},"title":"Putting the charm back into CRM: Introducing Top of Mind Networks’ Mark Green","author":"Greg Swann","date":"March 3, 2009","format":false,"excerpt":"Joining us today is Mark Green of Top of Mind Networks, a lender-focused CRM system with automated follow-ups. Mark is a database marketing expert, permission Marketing disciple and overall CRM junkie. He'll bring a dry wit, along with practical execution strategies that'll help you evolve beyond sending meatloaf recipe cards\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10295,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10295\/33-quality-touches-for-real-estate-agents\/","url_meta":{"origin":11982,"position":4},"title":"33 Quality Touches for Real Estate Agents","author":"Mark Green","date":"November 15, 2009","format":false,"excerpt":"In Gary Keller and Dave Jenks' game changing book \"The Millionaire Real Estate Agent\", the authors recommend a \"33-Touch\" follow-up system to stay top of mind with \"mets\". It was actually a brilliant idea - for Keller. \u00a0KW agents immediately began flooding the market with (expensive) calendars, post cards, and\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"Millionaire RE Agent","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/11\/kw-book2.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1156,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1156\/databases-fall-short-of-needs-at-realtybots\/","url_meta":{"origin":11982,"position":5},"title":"Databases fall short of needs at realty.bots","author":"Greg Swann","date":"March 16, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Databases fall short of needs at realty.bots Realogy, the giant, publicly traded conglomerate of big-name brokerages, recently announced a deal whereby it will feed all of its listings to realty.bots, Trulia.com and Google Base. That's a mouthful. First, what's a realty.bot?\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=11982"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11982\/revisions"}],"predecessor-version":[{"id":11985,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11982\/revisions\/11985"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=11982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=11982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=11982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}