Are you trying to be all things to all people?<\/p>\n
I think a great career can be built on serving underserved but profitable niches. Russell Shaw’s post<\/a> made me think of Allen Domb. I was a young securities broker, fresh out of college, when I met Allen Domb. He was serving as a “condo specialist” in downtown Philadelphia in 1990. Needless to say, here was a man with a plan (and vision). Nobody was buying condos in downtown Philly at the time and agents eschewed the property class. 1- He was a big fish in a small pond. He set himself up as the expert in a market.<\/p>\n 2- He limited his expertise to one geographical market area and a specific property type.<\/p>\n 3- He lived his mantra. There was no bigger cheerleader at that time for the downtown Philly condo than Allen Domb.<\/p>\n 4- His staff was dedicated to his cause. Agents who worked for him or support staff all felt that they would be changing the Philadelphia skyline; they did.<\/p>\n Here are some underserved markets for Realtors or loan originators:<\/strong><\/p>\n 1- Manufactured Homes<\/a>. Perhaps the fastest-growing property type in real estate.<\/p>\n 2- Vacation properties as an investment<\/a> Investors with an eye for a retirement home make great clients. You’d probably have to have the property management piece figured out but you’ll have some 20-30 potential buyers coming through each property each year.<\/p>\n 3- Golf properties<\/a>. You better know the lingo and live the life.<\/p>\n 4- Historic Homes.<\/a> You should have excellent resources for rehabs.<\/p>\n How about underserved markets by buyer-types?<\/strong><\/p>\n 1- Non-resident aliens<\/a>. I know a Realtor who sells lots of property to Mexican Nationals in the US because she understands their needs.<\/p>\n 2- Refugees.<\/a> An agent in Phoenix I know specialized in Bosnian refugees in the late 90s. He has a steady stream of business from this dynamic group now.<\/p>\n 3- Firefighters or Police Officers<\/a>– some cities require that they live in the city limits and some offer tremendous financing programs. (Cop-Next-Door Program).<\/p>\n 4- Teachers<\/a>– same as firefighters or cops but an even more referral crazy group.<\/p>\n 5- Professional Athletes<\/a>– you’ll need to develop national contacts with sports agents but Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Are you trying to be all things to all people? I think a great career can be built on serving underserved but profitable niches. Russell Shaw’s post made me think of Allen Domb. I was a young securities broker, fresh out of college, when I met Allen Domb. He was serving as a “condo specialist” […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-1203","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1197,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1197\/are-you-hungry\/","url_meta":{"origin":1203,"position":0},"title":"Are You Hungry?","author":"Russell Shaw","date":"March 23, 2007","format":false,"excerpt":"Lisa Nolan writes: I have acquired a RE license, and am contemplating entering the industry as an agent, and wondering if there is published data anywhere on what production levels\/market shares each Real Estate company holds.... I know there are many, many other factors more important than this to take\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"Hungry","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/03\/Hungry1.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18850,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18850\/get-up-get-out-get-contacts-get-paid\/","url_meta":{"origin":1203,"position":1},"title":"Get up. Get Out. Get Contacts. Get Paid.","author":"Brian Brady","date":"November 22, 2022","format":false,"excerpt":"If you are following my journey, we moved to Tampa\/St Pete FL last year.\u00a0 We still have a home in San Diego but spend most of the year in Florida. The reasons are plentiful but, when COVID lockdowns hit, it gave me a chance to start a new \"product line\"\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3234,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3234\/short-sale-trouble-how-to-avoid-it\/","url_meta":{"origin":1203,"position":2},"title":"Short Sale Trouble: How To Avoid It!","author":"Allen Butler","date":"June 14, 2008","format":false,"excerpt":"So, As the short sales go rumbling along in our various real estate markets, a question has arisen, and the answers are varied and contradictory. The question is: how do I, as the listing agent, handle a multiple offer situation on a short sale? Make no mistake, however you decide\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2514,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2514\/descriptive-text-as-benefit-not-feature\/","url_meta":{"origin":1203,"position":3},"title":"Descriptive text as benefit, not feature","author":"Galen Ward","date":"January 21, 2008","format":false,"excerpt":"Over the course of developing Estately, Doug and I have looked at a lot of listings. We\u2019ve seen humorous irregularities, things like the neighborhood called \u201cSeattle\u201d that has been carved out of adjacent cities or the neighborhoods of large cities that are promoted to city status by agents who apparently\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1032,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1032\/dom-trickery\/","url_meta":{"origin":1203,"position":4},"title":"DOM Trickery","author":"Allen Butler","date":"February 11, 2007","format":false,"excerpt":"Recently, there have been discussions about the ethics of agents who attempt to manipulate Days On Market in an attempt to remove stigma from a property. This discussion over on Active Rain really got me thinking, and I wanted to get the pulse of people's feelings concerning this issue. Indulge\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":576,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/576\/learning-to-negotiate-the-buyers-agents-commission\/","url_meta":{"origin":1203,"position":5},"title":"Learning to negotiate the buyer’s agent’s commission . . .","author":"Greg Swann","date":"October 27, 2006","format":false,"excerpt":"From my column in today's Arizona Republic, a familiar theme. The permanently linked version uses a somewhat longer version of the text. \u00a0Negotiate agent commission In past weeks, we talked about using the simple question \"How much do you charge?\" to negotiate a more reasonable buyer's agent commission. Buyers traditionally\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1203"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1203\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nHe did four simple things:<\/strong><\/p>\n