{"id":12032,"date":"2010-05-21T08:22:49","date_gmt":"2010-05-21T15:22:49","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=12032"},"modified":"2010-05-21T08:28:21","modified_gmt":"2010-05-21T15:28:21","slug":"the-guy-with-the-website","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12032\/the-guy-with-the-website\/","title":{"rendered":"The Guy With the Website"},"content":{"rendered":"

Since October 2009 – roughly 8 months ago – my website – www.chetson.com<\/a> – has brought in just over $200,000 in business. Quite a lot of this business I’ve referred out. But in referring it out, I’ve made clear to the receiving lawyers that I’d like to learn from them, would approach them with questions from time to time, have them review briefs etc. I try not to be presumptuous or demanding. Right now I’m in the business of learning the law and building a reputation as a smart, helpful, and good criminal lawyer.<\/p>\n

This has worked out well, to the extent that by the time the year’s over I’ll probably have had at least two jury trials. I’ve gotten to interact with some of the top lawyers in town. One guy – a fantastic lawyer – has taken to calling me, half-jokingly, a “cash cow” and whenever I show up at his door, unless he’s with a client, he’s happy to help. I’ve gotten a ton more experience than I ever could had I simply been an associate in a law firm. By operating as my own law firm, and by bringing things to the table, I’ve been able to present myself more as a “peer” with lawyers whom I respect.<\/p>\n

To be honest, I could make a decent living by just doing the web work for other lawyers, but my goal has always been to become a great lawyer, and so this doesn’t interest me much. <\/p>\n

Here’s how I’ve done it: focusing relentlessly on clear and cogent content, taking advantage of all the tools that Google – Google Local\/Place, Google AdWords (for a time), Google Analytics to measure, and Google Webmaster – has to offer to promote my business, by building links to the website, and by offering a good service that people are happy to write reviews about following the conclusion of their cases. <\/p>\n

By trading on things I already know – how to build a promote a website that will bring in business – I’ve been able to make headway quickly in learning Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Since October 2009 – roughly 8 months ago – my website – www.chetson.com – has brought in just over $200,000 in business. Quite a lot of this business I’ve referred out. But in referring it out, I’ve made clear to the receiving lawyers that I’d like to learn from them, would approach them with questions […]<\/p>\n","protected":false},"author":62,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"class_list":{"0":"post-12032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-egoism-in-action","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":14784,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14784\/being-an-entrepreneur-is-kind-of-awesome\/","url_meta":{"origin":12032,"position":0},"title":"Being an Entrepreneur is Kind of Awesome","author":"Damon Chetson","date":"July 9, 2011","format":false,"excerpt":"MSNBC ran a pretty cool article on me (and another lawyer) and about how an increasing number of young lawyers are starting their own practices. In general, it was a good article. I hope I didn't come off as too much of a braggart. People - at least anonymous commenters\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13162,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13162\/i-can-do-better-than-this\/","url_meta":{"origin":12032,"position":1},"title":"I can do better than this","author":"Damon Chetson","date":"September 4, 2010","format":false,"excerpt":"A year ago last week I had just passed the bar. Today: some 90 clients later with some excellent results for those clients, and some excellent results for me not only in building a law practice, but in learning what I need to represent my clients effectively. I started last\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11208,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11208\/some-random-thoughts-on-a-tuesday\/","url_meta":{"origin":12032,"position":2},"title":"Some random thoughts on a Tuesday","author":"Damon Chetson","date":"February 9, 2010","format":false,"excerpt":"Three months into my law practice, I've broken all my targets, and revised targets, by a mile. In addition to doubling what I predicted I'd book between October and December 31, 2009, I've been relentless about moving up the Google rankings. Basically, I've done this by first winning the search\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13986,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13986\/hiring-a-new-employee-when-your-personal-and-business-lives-coincide\/","url_meta":{"origin":12032,"position":3},"title":"Hiring a new employee. When your personal and business lives coincide.","author":"Damon Chetson","date":"January 14, 2011","format":false,"excerpt":"I've written here before about my experiences with web marketing. In general, it's been a resounding success. But getting 90 to 95 percent of my clients from the web puts a lot of my eggs in one basket. Sure, it's a pretty diverse basket - the various search engines -\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2383,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2383\/looking-through-the-wrong-end-of-the-telescope\/","url_meta":{"origin":12032,"position":4},"title":"Looking Through the Wrong End of the Telescope","author":"Jeff Brown","date":"December 18, 2007","format":false,"excerpt":"This Texas trip has been both productive and instructive in so many ways on several levels. Sitting in a hotel room just a quick shuttle from Dallas' Love Field, a dead pizza on the coffee table, I've been meditating on events of the last three days. I say meditating cuz\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10375,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10375\/dominating-websearch-with-focus\/","url_meta":{"origin":12032,"position":5},"title":"Dominating Websearch with Focus","author":"Damon Chetson","date":"November 22, 2009","format":false,"excerpt":"One of the things I picked up from reading Greg's blog was his desire to dominate the real estate market not in Phoenix, but in particular neighborhoods. 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