{"id":12128,"date":"2010-06-02T15:21:08","date_gmt":"2010-06-02T22:21:08","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=12128"},"modified":"2010-06-02T15:21:08","modified_gmt":"2010-06-02T22:21:08","slug":"calorie-free-purple-cows","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12128\/calorie-free-purple-cows\/","title":{"rendered":"Calorie-free Purple Cows"},"content":{"rendered":"

I am speaking at BuzzRE in Portland<\/a> tomorrow. Why? I\u2019m not exactly sure: unlike nearly every company at the conference, we don\u2019t sell anything to real estate agents.<\/p>\n

The subject of my talk is Seven Ways to Convert Online Leads Better… And to Be a Better Agent. I hate the word lead – it commoditizes people in a way that is only detrimental to customer service – but I\u2019m using it in the talk because I want to talk about service as marketing.<\/p>\n

The talk is a response to myriad win-lose or win-neutral lead conversion talks that I see pitched at conferences like these (the consumer is on the neutral- or lose-side of the equation). I\u2019ll describe seven things I think agents can do to actually work with more clients while providing better service. I want to create a win-win.<\/p>\n

We\u2019ve posted a preview of the underlying theme for the talk on the Estately Blog<\/a>. In an industry where service should be king, the industry\u2019s focus on a shallow interpretation of the purple cow allegory is a waste of energy and resources. Agents should primarily focus on beating the competition through superior service.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

I am speaking at BuzzRE in Portland tomorrow. Why? I\u2019m not exactly sure: unlike nearly every company at the conference, we don\u2019t sell anything to real estate agents. The subject of my talk is Seven Ways to Convert Online Leads Better… And to Be a Better Agent. I hate the word lead – it commoditizes […]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-12128","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":492,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/492\/the-things-most-worth-talking-about-are-the-ones-no-one-ever-wants-to-talk-about-confronting-the-buyers-agents-commission-amidst-a-glacial-glut-of-real-estate-licensees\/","url_meta":{"origin":12128,"position":0},"title":"The things most worth talking about are the ones no one ever wants to talk about: Confronting the buyer’s agent’s commission amidst a glacial glut of real estate licensees . . .","author":"Greg Swann","date":"October 1, 2006","format":false,"excerpt":"I wrote this as a comment at Rain City Guide (which thread is very worth visiting), but I'm echoing it here:> Who pays the commission is all semantics, really. I would disagree with that. Buyers have been persistently misled about who pays the commissions, which skews their behavior. > The\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13765,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13765\/why-dont-most-new-or-struggling-real-estate-agents-dont-want-to-be-mentored\/","url_meta":{"origin":12128,"position":1},"title":"Why Don’t Most New Or Struggling Real Estate Agents Want To Be Mentored?","author":"Jeff Brown","date":"December 16, 2010","format":false,"excerpt":"From time to time many of the contributors here have written about the concept of mentoring from one viewpoint or another. You may be a mentor, or have been well mentored, or both. Maybe neither. In fact, probably neither. My experience has been somewhat anomalous in that I was blessed,\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10940,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10940\/they-are-smarter-than-you-better-than-you-and-they-know-more-than-you\/","url_meta":{"origin":12128,"position":2},"title":"They are Smarter than you, Better than you and they Know More than you","author":"Scott Schang","date":"January 21, 2010","format":false,"excerpt":"I'm a mortgage guy.\u00a0 Mortgage guys (and gals) will often talk about how highly they regard and respect the professionalism and expertise of Real Estate Agents, and they paint thise adoration with a very broad brush. Real Estate Agents have a big 'ole brush as well as they sing the\u2026","rel":"","context":"In "Innovation"","block_context":{"text":"Innovation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/innovation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2010\/01\/inventing_the_wheel-220x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2905,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2905\/ask-the-broker-what-relationships-must-be-disclosed-in-a-real-estate-transaction-and-what-are-the-consequences-if-they-arent\/","url_meta":{"origin":12128,"position":3},"title":"Ask the Broker: What relationships must be disclosed in a real estate transaction, and what are the consequences if they aren’t?","author":"Greg Swann","date":"April 5, 2008","format":false,"excerpt":"We haven't done one of these in a while. We get a lot of really good questions, but, for most of them, the answer is the same: \"You need to talk to a really good real estate attorney in your jurisdiction.\" This one is different, with a couple of interesting\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3848,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3848\/unchained-speakers-ribak-and-brady-on-homegain-ask-the-experts\/","url_meta":{"origin":12128,"position":4},"title":"Unchained Speakers, Ribak and Brady, on HomeGain “Ask The Experts”","author":"Brian Brady","date":"August 11, 2008","format":false,"excerpt":"Mitch Ribak spoke to the Barrys on Real Estate Radio USA last Friday.\u00a0 Mitch started as an agent in 2001, opened Tropical Realty in 2005, and has grown his business to close 180 transactions, during the first six months of 2008,\u00a0 in a down real estate market. Mitch looks for\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7894,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7894\/introducing-heycentralpacom-mmbb-part-2-of-365\/","url_meta":{"origin":12128,"position":5},"title":"Introducing HeyCentralPa.Com (MMBB Part 2 of 365)","author":"Ryan Hartman","date":"April 16, 2009","format":false,"excerpt":"Ok\u2026In my last post I set today as my personal deadline for posting part 2 of 365 in my Mega Monster Broker Blog Experiment\u2026. So here we go. But first things first. Nobody reached out and volunteered to pay me the big bucks.... \u00a0\u00a0 Bummer. But don\u2019t cry for me.\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=12128"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12128\/revisions"}],"predecessor-version":[{"id":12133,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12128\/revisions\/12133"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=12128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=12128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=12128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}