{"id":12128,"date":"2010-06-02T15:21:08","date_gmt":"2010-06-02T22:21:08","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=12128"},"modified":"2010-06-02T15:21:08","modified_gmt":"2010-06-02T22:21:08","slug":"calorie-free-purple-cows","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12128\/calorie-free-purple-cows\/","title":{"rendered":"Calorie-free Purple Cows"},"content":{"rendered":"

I am speaking at BuzzRE in Portland<\/a> tomorrow. Why? I\u2019m not exactly sure: unlike nearly every company at the conference, we don\u2019t sell anything to real estate agents.<\/p>\n

The subject of my talk is Seven Ways to Convert Online Leads Better… And to Be a Better Agent. I hate the word lead – it commoditizes people in a way that is only detrimental to customer service – but I\u2019m using it in the talk because I want to talk about service as marketing.<\/p>\n

The talk is a response to myriad win-lose or win-neutral lead conversion talks that I see pitched at conferences like these (the consumer is on the neutral- or lose-side of the equation). I\u2019ll describe seven things I think agents can do to actually work with more clients while providing better service. I want to create a win-win.<\/p>\n

We\u2019ve posted a preview of the underlying theme for the talk on the Estately Blog<\/a>. In an industry where service should be king, the industry\u2019s focus on a shallow interpretation of the purple cow allegory is a waste of energy and resources. Agents should primarily focus on beating the competition through superior service.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

I am speaking at BuzzRE in Portland tomorrow. Why? I\u2019m not exactly sure: unlike nearly every company at the conference, we don\u2019t sell anything to real estate agents. The subject of my talk is Seven Ways to Convert Online Leads Better… And to Be a Better Agent. I hate the word lead – it commoditizes […]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[],"class_list":{"0":"post-12128","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":492,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/492\/the-things-most-worth-talking-about-are-the-ones-no-one-ever-wants-to-talk-about-confronting-the-buyers-agents-commission-amidst-a-glacial-glut-of-real-estate-licensees\/","url_meta":{"origin":12128,"position":0},"title":"The things most worth talking about are the ones no one ever wants to talk about: Confronting the buyer’s agent’s commission amidst a glacial glut of real estate licensees . . .","author":"Greg Swann","date":"October 1, 2006","format":false,"excerpt":"I wrote this as a comment at Rain City Guide (which thread is very worth visiting), but I'm echoing it here:> Who pays the commission is all semantics, really. I would disagree with that. Buyers have been persistently misled about who pays the commissions, which skews their behavior. > The\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13765,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13765\/why-dont-most-new-or-struggling-real-estate-agents-dont-want-to-be-mentored\/","url_meta":{"origin":12128,"position":1},"title":"Why Don’t Most New Or Struggling Real Estate Agents Want To Be Mentored?","author":"Jeff Brown","date":"December 16, 2010","format":false,"excerpt":"From time to time many of the contributors here have written about the concept of mentoring from one viewpoint or another. You may be a mentor, or have been well mentored, or both. Maybe neither. In fact, probably neither. My experience has been somewhat anomalous in that I was blessed,\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3848,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3848\/unchained-speakers-ribak-and-brady-on-homegain-ask-the-experts\/","url_meta":{"origin":12128,"position":2},"title":"Unchained Speakers, Ribak and Brady, on HomeGain “Ask The Experts”","author":"Brian Brady","date":"August 11, 2008","format":false,"excerpt":"Mitch Ribak spoke to the Barrys on Real Estate Radio USA last Friday.\u00a0 Mitch started as an agent in 2001, opened Tropical Realty in 2005, and has grown his business to close 180 transactions, during the first six months of 2008,\u00a0 in a down real estate market. Mitch looks for\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7726,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7726\/if-for-the-real-estate-crowd\/","url_meta":{"origin":12128,"position":3},"title":"IF (…for the real estate crowd)","author":"Sean Purcell","date":"April 8, 2009","format":false,"excerpt":"A little Hump-Day fun.\u00a0 (Apologies to Rudyard Kipling.) If you can keep your deal when all about you Are losing theirs and talking of failure to you; If you can trust your client when all clients doubt you, And understand their doubting too; If you can wait and not be\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1426,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1426\/talk-to-the-clown-would-you-like-fries-with-that\/","url_meta":{"origin":12128,"position":4},"title":"Talk to the Clown – Would You Like Fries With That?","author":"Kris Berg","date":"May 14, 2007","format":false,"excerpt":"I am here today to present to you my proposal for a new business venture. The Internet is a veritable candy store of wealth-creating opportunity, and it is our turn to capitalize. On-line shopping is BIG, I tell you, and it is time we got our piece of the pie.\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16541,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16541\/whos-afraid-of-the-big-bad-bot-real-estate-ai-is-a-cargo-cult-of-trivia\/","url_meta":{"origin":12128,"position":5},"title":"Who\u2019s afraid of the big, bad bot? Real estate \u201cAI\u201d is a cargo cult \u2013 of trivia.","author":"Greg Swann","date":"September 30, 2017","format":false,"excerpt":"I'll talk more about this as we go forward: I am listing almost never, but I am listing as close to perfectly as I can. I have made myself into a killer real estate listing agent by way of behavior modeling: Double-thinking appraisers and experienced agents to get to the\u2026","rel":"","context":"In "Fun With Vendorsluts"","block_context":{"text":"Fun With Vendorsluts","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/fun-with-vendorsluts\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2017\/09\/BotBait.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=12128"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12128\/revisions"}],"predecessor-version":[{"id":12133,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12128\/revisions\/12133"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=12128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=12128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=12128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}