{"id":12142,"date":"2010-06-04T08:59:28","date_gmt":"2010-06-04T15:59:28","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=12142"},"modified":"2010-06-04T08:59:28","modified_gmt":"2010-06-04T15:59:28","slug":"is-exposing-your-own-weakness-a-good-power-play","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12142\/is-exposing-your-own-weakness-a-good-power-play\/","title":{"rendered":"Is exposing your own weakness a good power play?"},"content":{"rendered":"

\"lessons<\/a>I’m am not entirely sure what made me think that this would be a good idea, but now that i’ve taken the leap I received exactly the response that I anticipated by telling this unflattering story to my database of over 9,000 consumers.<\/p>\n

Let me back up for just a second here and shape the battlefield for you.<\/p>\n

Business has been absolutely crazy this past month with a surge of files from buyers trying to get in under the wire for the $8,000 federal tax credit.<\/p>\n

Our staff is pushing maximum capacity and to top it all off, the rates have significantly dipped in the past couple of weeks.<\/p>\n

Now, let me set up this particular situation, share with you how I dealt with it (publicly), then I would like to get your feedback.<\/p>\n

Close of escrow is scheduled for May 29th. \u00a0The borrower is using a CalSTR 80\/17 purchase money loan which allows for a free float down if the rates drop during first 45 days of the lock.<\/p>\n

Rates dropped and we combed through our pipeline looking for opportunities to “knock the socks off” buyers by making the “I know we’re closing next week and I can lower your rate today” phone call that everyone loves to make.<\/p>\n

We had a mix-up, a miscommunication between the loan officer and the processor (processor processess float down) – the result was that we\u00a0accidentally floated down the rate of a buyer before we called them to communicate the option and the opportunity.<\/p>\n

As it turns out – that was a fatal error in the buyer’s mind. \u00a0The $27 a month savings paled to his concerns about closing his escrow early or on time.<\/p>\n

This miscommunication compounded by a plethora of other miscommunications and mistakes by escrow quickly snow balled into a series of emails from the buyer, expressing exactly how he felt about the situation he was thrust into.<\/p>\n

These emails were directed to me as the branch manager and “homeownership educator” of the office. \u00a0I thought long and hard about how to make this a positive experience because it got kind of ugly, which you will see for yourself.<\/p>\n

I decided to Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’m am not entirely sure what made me think that this would be a good idea, but now that i’ve taken the leap I received exactly the response that I anticipated by telling this unflattering story to my database of over 9,000 consumers. Let me back up for just a second here and shape the […]<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3,62],"tags":[477,478,480,479],"class_list":["post-12142","post","type-post","status-publish","format-standard","hentry","category-blogging","category-dirty-laundry","tag-home-buying","tag-learning","tag-missed-escrow","tag-mistakes","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":265,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/265\/let-the-day-begin\/","url_meta":{"origin":12142,"position":0},"title":"Let The Day Begin . . .","author":"Cathleen Collins","date":"August 29, 2006","format":false,"excerpt":"Taking allowance from recent posts here and on other favorite sites that have quoted lyrics, and inspired by having just heard this on the radio, I want to celebrate the joy that is communicated by The Call, in band member, Michael Been's song Let The Day Begin (covered on The\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2052,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2052\/baby-boomers-and-social-security-let-the-games-begin\/","url_meta":{"origin":12142,"position":1},"title":"Baby Boomers and Social Security — Let the Games Begin","author":"Jeff Brown","date":"October 15, 2007","format":false,"excerpt":"A watershed event happened a few hours ago. It will, hopefully jolt millions of Boomers into ending their journey down the River of Denial. Let the Games Begin.","rel":"","context":"In "Retirement"","block_context":{"text":"Retirement","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/retirement\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8111,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8111\/let-the-scenius-begin\/","url_meta":{"origin":12142,"position":2},"title":"Let the Scenius Begin…","author":"Ryan Hartman","date":"April 28, 2009","format":false,"excerpt":"Taken 3 Minutes Ago...","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1429,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1429\/holy-cow-let-me-snap-a-screenshot-of-this\/","url_meta":{"origin":12142,"position":3},"title":"Holy cow, let me snap a screenshot of this . . .","author":"Greg Swann","date":"May 14, 2007","format":false,"excerpt":"It may not happen again for a while... Technorati Tags: blogging","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1491,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1491\/its-time-to-put-away-the-maypole-and-let-the-real-games-begin\/","url_meta":{"origin":12142,"position":4},"title":"It’s time to put away the Maypole and let the real games begin","author":"Greg Swann","date":"June 1, 2007","format":false,"excerpt":"You feel that delicious thrill coursing through your every nerve and vein and you know, subtly, without quite knowing why, that something has changed. The air is still and the birds are strangely silent. The sun beats down with a relentless intensity from a crystalline, cloudless sky and you feel\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2428,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2428\/time-of-the-signs-let-there-be-light\/","url_meta":{"origin":12142,"position":5},"title":"Time of the signs: Let there be light","author":"Greg Swann","date":"December 26, 2007","format":false,"excerpt":"This is my column for last week from the Arizona Republic (permanent link). Since I wrote this, Cathleen found a solar-powered flood light solution, which we're testing now. At some point -- ideally when there is more sunlight and when electrons aren't quite as sluggish outdoors -- I'll let you\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=12142"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12142\/revisions"}],"predecessor-version":[{"id":12145,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12142\/revisions\/12145"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=12142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=12142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=12142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}