{"id":12142,"date":"2010-06-04T08:59:28","date_gmt":"2010-06-04T15:59:28","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=12142"},"modified":"2010-06-04T08:59:28","modified_gmt":"2010-06-04T15:59:28","slug":"is-exposing-your-own-weakness-a-good-power-play","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12142\/is-exposing-your-own-weakness-a-good-power-play\/","title":{"rendered":"Is exposing your own weakness a good power play?"},"content":{"rendered":"

\"lessons<\/a>I’m am not entirely sure what made me think that this would be a good idea, but now that i’ve taken the leap I received exactly the response that I anticipated by telling this unflattering story to my database of over 9,000 consumers.<\/p>\n

Let me back up for just a second here and shape the battlefield for you.<\/p>\n

Business has been absolutely crazy this past month with a surge of files from buyers trying to get in under the wire for the $8,000 federal tax credit.<\/p>\n

Our staff is pushing maximum capacity and to top it all off, the rates have significantly dipped in the past couple of weeks.<\/p>\n

Now, let me set up this particular situation, share with you how I dealt with it (publicly), then I would like to get your feedback.<\/p>\n

Close of escrow is scheduled for May 29th. \u00a0The borrower is using a CalSTR 80\/17 purchase money loan which allows for a free float down if the rates drop during first 45 days of the lock.<\/p>\n

Rates dropped and we combed through our pipeline looking for opportunities to “knock the socks off” buyers by making the “I know we’re closing next week and I can lower your rate today” phone call that everyone loves to make.<\/p>\n

We had a mix-up, a miscommunication between the loan officer and the processor (processor processess float down) – the result was that we\u00a0accidentally floated down the rate of a buyer before we called them to communicate the option and the opportunity.<\/p>\n

As it turns out – that was a fatal error in the buyer’s mind. \u00a0The $27 a month savings paled to his concerns about closing his escrow early or on time.<\/p>\n

This miscommunication compounded by a plethora of other miscommunications and mistakes by escrow quickly snow balled into a series of emails from the buyer, expressing exactly how he felt about the situation he was thrust into.<\/p>\n

These emails were directed to me as the branch manager and “homeownership educator” of the office. \u00a0I thought long and hard about how to make this a positive experience because it got kind of ugly, which you will see for yourself.<\/p>\n

I decided to Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’m am not entirely sure what made me think that this would be a good idea, but now that i’ve taken the leap I received exactly the response that I anticipated by telling this unflattering story to my database of over 9,000 consumers. Let me back up for just a second here and shape the […]<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,62],"tags":[477,478,480,479],"class_list":{"0":"post-12142","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-dirty-laundry","8":"tag-home-buying","9":"tag-learning","10":"tag-missed-escrow","11":"tag-mistakes","13":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=12142"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12142\/revisions"}],"predecessor-version":[{"id":12145,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12142\/revisions\/12145"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=12142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=12142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=12142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}