{"id":1216,"date":"2007-03-25T12:59:25","date_gmt":"2007-03-25T19:59:25","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1216"},"modified":"2007-03-25T12:59:27","modified_gmt":"2007-03-25T19:59:27","slug":"skewer-you-jack-youre-the-guest-of-honor-at-a-feeding-frenzy","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1216\/skewer-you-jack-youre-the-guest-of-honor-at-a-feeding-frenzy\/","title":{"rendered":"Skewer you, Jack! You’re the guest of honor at a feeding frenzy"},"content":{"rendered":"

FBS Blog<\/a>:<\/p>\n

Think about this: Trulia’s brand is trumping the franchise brand, requiring payments to Trulia, and the franchise brand is trumping the brokers’ and agents’ brands, requiring payments to the franchise. At the same time, the brokers and agents in the field are building the business relationships that form the foundations of the all the brands. They’re doing all the work and they’re having to pay very dearly for lead generation that the web is supposed to be making more efficient. Efficiency for Trulia and Realogy, perhaps, but it doesn’t look very efficient for the brokers and agents.<\/p><\/blockquote>\n

Check. I think working Realtors need to work without ceasing at developing sources of business that do not require you to give up half of your own deal to cling to the other half. Forget commission relief. There are way too many mouths to be fed upstream.<\/p>\n

These business models don’t work in the long run. There’s a fascinating post today on O’Reilly Radar about how Google and others, in their quest to “free” information, need to be careful not to destroy content creation. Here’ a quote from a Google employee, I find highly relevant to MLS today: “”Some think of Google as selling search. Some business types think it sells ads. I think it needs to be in the business of ensuring there’s something to sell ads around.” Yes, exactly. We need to protect content creation, especially the content that’s hard to create, like broad, deep and standard listing information.<\/p>\n

Sooner or later, the brokers and agents will figure out that they are paying too much money to Trulia or their franchises for these leads and that they can do it more efficiently through cooperation. This brings me back to the MLS, back to local decisions in the best interest of all competitors. The MLS can and will figure out a way through these challenges. The specific business model for data aggregation and sharing on a broader scale may not exist yet, but the solution exists in a framework of trust allowing MLSs to foster a national non-advertising listing portal controlled by the brokers and Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

FBS Blog: Think about this: Trulia’s brand is trumping the franchise brand, requiring payments to Trulia, and the franchise brand is trumping the brokers’ and agents’ brands, requiring payments to the franchise. At the same time, the brokers and agents in the field are building the business relationships that form the foundations of the all […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,19],"tags":[],"class_list":{"0":"post-1216","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":16285,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16285\/my-client-went-shopping-for-houses-on-trulia-com-and-only-75-of-those-she-found-were-bogus-listings\/","url_meta":{"origin":1216,"position":0},"title":"My client went shopping for houses on Trulia.com, and only 75% of those she found were bogus listings…","author":"Greg Swann","date":"March 15, 2013","format":false,"excerpt":"My note to her: \"Trulia and Zillow both present inactive listings as though they were active to fool the public into thinking that they have more inventory than the agents they exploit for advertising money, even though their listings come straight from the MLS systems. Mere real estate brokers would\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1408,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1408\/is-truliacom-the-unzillow-realtybot-emerges-from-beta-with-a-new-qa-feature-and-robust-system-wide-automated-alerts\/","url_meta":{"origin":1216,"position":1},"title":"Is Trulia.com the UnZillow? Realty.bot emerges from beta with a new Q&A feature and robust, system-wide automated alerts","author":"Greg Swann","date":"May 11, 2007","format":false,"excerpt":"Come with me to the newly-reconfigured Trulia.com, freshly emerged from beta status. Let's search for an ideal house. The criteria we can use are limited -- location, type of structure, price range, bedrooms, bathrooms, square footage -- but we can still scare up some results. Plus which, if you really\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":232,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/232\/if-the-cute-little-baby-wants-to-chew-up-your-copyrights-who-are-you-to-complain\/","url_meta":{"origin":1216,"position":2},"title":"If the cute little baby wants to chew up your copyrights, who are you to complain?","author":"Greg Swann","date":"August 22, 2006","format":false,"excerpt":"Marlow Harris at 360Digest has an incisive post about the incipient conflict between copyright-holding brokers and national dot.com real estate listing aggregators:But what does the agent do who has signed a TOS Agreement with their broker indicating that the Broker owns the listings and the broker does not want their\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3059,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3059\/the-realtybot-shuffle-truliacoms-response-to-complaints-about-nofollow-tags-on-partner-supplied-content-seems-truly-atrocious\/","url_meta":{"origin":1216,"position":3},"title":"The Realty.bot shuffle: Trulia.com’s response to complaints about nofollow tags on partner-supplied content seems truly atrocious","author":"Greg Swann","date":"May 5, 2008","format":false,"excerpt":"Galen Ward's post on Trulia.com's policy of adding \"nofollow\" tags to links back to its own listings partners has elicited quite a bit of controversy. The original post itself excited a great deal of commentary, and this is explored in encyclopedic detail in a fascinating post by Union Street Media's\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4971,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4971\/bloodhound-blog-radio-fundamentals-trumping-headline-risk\/","url_meta":{"origin":1216,"position":4},"title":"Bloodhound Blog Radio: Fundamentals Trumping “Headline” Risk","author":"Brian Brady","date":"October 15, 2008","format":false,"excerpt":"Sean \"Rocky\" Purcell and I discussed his big prediction of the stock market bounce and I repented for my recommendation to stay \"unlocked\" in hopes of lower mortgage rates. Download and enjoy this light-hearted 17 minute show We felt the near-term future for stock and bond markets would depend on\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16252,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16252\/are-zillow-and-trulia-thrashing-savagely-in-a-blood-red-ocean-heres-a-clue-both-of-them-are-jumping-the-shark\/","url_meta":{"origin":1216,"position":5},"title":"Are Zillow and Trulia thrashing savagely in a blood-red ocean? Here’s a clue: Both of them are jumping the shark.","author":"Greg Swann","date":"December 7, 2012","format":false,"excerpt":"Is the business model of all the Realty.bots daft?It is Citron's primary thesis that Zillow is a Web 1.0 business presenting itself as a Web 2.0 investment. 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