{"id":1218,"date":"2007-03-25T14:31:47","date_gmt":"2007-03-25T21:31:47","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1218"},"modified":"2007-03-25T17:01:06","modified_gmt":"2007-03-26T00:01:06","slug":"1218","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1218\/1218\/","title":{"rendered":"Niche Marketing in Action"},"content":{"rendered":"

Last night two separate thoughts took a moonlight swim through the gray matter, and when I woke up this morning things made sense. <\/p>\n

One thing that stuck in my head was Brian Brady’s post on niche marketing<\/a>. So well put- a recipe for success. The other thought was about my dad. I spent yesterday afternoon with my parents which wasn’t unusual, but was delicious because it was just the three of us and that is a rare occurance. At any rate, this morning I realized that my dad was an expert at niche marketing.<\/p>\n

My dad has led a very interesting life. If Charles Dickens had written about Depression era babies growing up in the slums of Dayton, my dad would be famous. His childhood was the type that either beats you down or makes you smart. Since my dad doesn’t do “beat down”, he’s smart, and because of his childhood, he’s very resourceful. He made his living as a self-employed sales rep in the tri-state area. He drove a lot. To save money, he did his own car repairs. He became expert at engine work, transmission replacement, all sorts of major car work. He loves this stuff. He loves cars, working with his hands, and creating something from nothing.<\/p>\n

Once his business began to run itself, more or less, he could focus on car work as a hobby. He started, well, flipping cars, so to speak, for fun and profit. He loves the challenge of scouring a salvage yard for the perfectly wrecked car, putting it in running condition and selling it; using the profits to buy a nicer wreck, fixing, selling, etc. Being an adventurous sort, he gravitated towards what might be considered SUVs, but this was in the 1970s. There really was no such thing as an SUV- there were only 4x4s and they were used to haul stuff on farms, or truly went off road. No one drove those big, noisy, hard riding behemoths around town, except my dad. Or so we thought, until he joined with other 4×4 and off-road afficionados. He began to network with the salvage Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Last night two separate thoughts took a moonlight swim through the gray matter, and when I woke up this morning things made sense. One thing that stuck in my head was Brian Brady’s post on niche marketing. So well put- a recipe for success. The other thought was about my dad. I spent yesterday afternoon […]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-1218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2303,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2303\/memories-of-my-dad-in-the-house-he-never-got-to-see\/","url_meta":{"origin":1218,"position":0},"title":"Memories of my Dad in the house he never got to see","author":"Cathleen Collins","date":"December 1, 2007","format":false,"excerpt":"Remember Men are from Mars, Women are from Venus? Well, Broker Greg's theory is Men are Sellers, Women are Buyers. His observation is that prominent in a selling couple is the man -- dickering over commission then exacting justification for those commissions; and when offers come in it will be\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6242,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6242\/by-publishing-enough-of-the-right-information-mom-and-pop-teams-can-triumph-over-redfin-vows-realtybots-or-big-name-brokers\/","url_meta":{"origin":1218,"position":1},"title":"By publishing enough of the right information, Mom and Pop teams can triumph over Redfin, VOWs, Realty.bots or big-name brokers","author":"Greg Swann","date":"December 24, 2008","format":false,"excerpt":"I'd like to introduce you to some really nice folks. Take a look: The couple on the left are the Anybodys, Jeff and Janice. Jeff is a middle-manager for GE. Unless he owns a Pizza Hut. Unless he's a Civil Engineer for the county health department. Janice is a schoolteacher\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7958,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7958\/sometimes-its-good-to-go-home\/","url_meta":{"origin":1218,"position":2},"title":"Sometimes It’s Good to Go Home","author":"Thomas Hall","date":"April 18, 2009","format":false,"excerpt":"I just returned from a brief respite - short of 2 weeks - in Dallas.\u00a0 I went home. I needed to get away from the day-to-day grind that my life had become, seemingly caught up in the negative energy that seems to have taken over.\u00a0 My dad just had knee\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11755,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11755\/on-work-busywork-hard-work-and-how-to-tell-the-difference\/","url_meta":{"origin":1218,"position":3},"title":"On work, busywork, hard work, and how to tell the difference","author":"Teri Lussier","date":"April 12, 2010","format":false,"excerpt":"At this moment in time, my business is exactly where I want it to be. Is that weird? I don't think so, as I'm getting exactly the business I've earned. That's not to say it's the business that would make you happy, and it's not to say it's the business\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17842,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17842\/overnight-news-why-is-the-west-getting-dumber-go-ask-your-dad\/","url_meta":{"origin":1218,"position":4},"title":"Overnight News: Why is The West getting dumber? Go ask your\u00a0dad…","author":"Greg Swann","date":"February 14, 2021","format":false,"excerpt":"The Flynn Effect is in the news lately, assuming there is any news lately: Westerners are getting dumber. If you read me, you know why: Fatherhood was fully undermined in the West 50 years ago \u2013 1970 is the knee on a dozen tragic curves. Everything fathers once did very\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2834,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2834\/genos-wrong-bang-a-gong\/","url_meta":{"origin":1218,"position":5},"title":"Geno’s Wrong (bang a gong)","author":"Geno Petro","date":"March 28, 2008","format":false,"excerpt":"I've heard tell that\u00a0a baby\u2019s first\u00a0post-partum\u00a0sensation\u00a0is\u00a0a\u00a0visceral\u00a0experience of himself and his mother as One.\u00a0Thus, being\u00a0too new in Life\u00a0to yet separate\u00a0himself from the outside world,\u00a0little baby\u00a0Geno mentally concludes mommy and he are\u00a0the exact same entity. And when the light bulb finally does go off in the\u00a0infant's bald little noggin a few months\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1218"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1218\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}