{"id":1224,"date":"2008-06-27T10:16:14","date_gmt":"2008-06-27T17:16:14","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1224"},"modified":"2008-06-26T23:48:12","modified_gmt":"2008-06-27T06:48:12","slug":"how-to-make-google-your-weblogs-best-friend","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1224\/how-to-make-google-your-weblogs-best-friend\/","title":{"rendered":"Project Bloodhound: How to make Google your weblog’s best friend"},"content":{"rendered":"

[This is one of the all-time most popular posts on BloodhoundBlog. I’m reprising it for Project Bloodhound, first because it’s a nice leveraged SEO solution, and second because it’s a painless introduction to customizing the PHP in WordPress. –GSS]<\/em><\/p>\n

 
Who can probe all the mysteries of Google? Not me, and I don’t even do referrals on the subject. But I can give you a 93% solution to the problem, and you can worry about the other 7% when you’re not too busy handling incoming traffic.<\/p>\n

What’s the secret? Like this: Relevance equals Title plus Headline plus Body Copy. If those three elements are in close correspondence, to Google the article is what it says it is. If that sounds like a Zestimate of a burned down house<\/a>, it’s because it is. Software cannot evaluate objectively, it can only draw inferences from trusted indicators. If you leave a trail of indicators that Google associates with highly-relevant content, then it is<\/i> highly-relevant content.<\/p>\n

I’ve talked about writing headlines and body copy that are long-tail keyword rich. If you have a WordPress weblog, here’s a way to get your post’s title to correspond to its headline:<\/p>\n

<title>\r\n<?php wp_title(\" \"); ?>\r\n<?php if(wp_title(\" \", false)) { echo \" | \"; } ?>\r\nYourBlogName | \r\nYour blog's tagline...\r\n<\/title><\/pre>\n
Here is what that code says:<\/p>\n
If there is a headline, show it as the title of the page. On your main page, there is no title. On archive or category pages, the archive or the category will be the title.<\/p>\n
If we did show a title, lay down a vertical bar as punctuation.<\/p>\n
Then show the weblog’s name and tag line, separated by a vertical bar.<\/p>\n
Altogether, the code means that when your post is shown as a standalone weblog entry, the title of that page will be the headline of the post. This is the way Google will see it for indexing purposes. And what that means is that Google will regard your post as being highly relevant.<\/p>\n
You can snag a copy of the code you see above by clicking here<\/a>. The file you need to edit is named “header.php”. You’ll find it in the folder for Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
[This is one of the all-time most popular posts on BloodhoundBlog. I’m reprising it for Project Bloodhound, first because it’s a nice leveraged SEO solution, and second because it’s a painless introduction to customizing the PHP in WordPress. –GSS]  Who can probe all the mysteries of Google? Not me, and I don’t even do referrals […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,175,5,16],"tags":[],"class_list":{"0":"post-1224","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-project-blooodhound","9":"category-real-estate","10":"category-weblogging-101","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4653,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4653\/project-bloodhound-online-reputation-management-its-in-the-google\/","url_meta":{"origin":1224,"position":0},"title":"Project Bloodhound: Online Reputation Management: “It’s in the Google”","author":"Teri Lussier","date":"September 25, 2008","format":false,"excerpt":"Incubating, according to Merriam-Webster Online Dictionary: Etymology: Latin incubatus, past participle of incubare, from in- + cubare to lie transitive verb 1 a: to sit on (eggs) so as to hatch by the warmth of the body b: to maintain (as an embryo or a chemically active system) under conditions\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3279,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3279\/project-bloodhound-how-to-write-headlines-for-your-real-estate-weblog-posts-that-deliver-the-goods-and-deliver-google-results\/","url_meta":{"origin":1224,"position":1},"title":"Project Bloodhound: How to write headlines for your real estate weblog posts that deliver the goods — and deliver Google results","author":"Greg Swann","date":"June 27, 2008","format":false,"excerpt":"A headline on a weblog post is a differentiator -- this entry is different from all the others -- but that's not a very useful lens for understanding headlines. A serial number -- A37592x -- is a differentiator, too. A headline can serve the same purpose as a headline in\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4202,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4202\/project-bloodhound-are-you-talking-to-me-connecting-to-your-community-and-avoiding-the-echo-chamber\/","url_meta":{"origin":1224,"position":2},"title":"Project Bloodhound: Are you talking to me? Connecting to your community and avoiding the echo chamber.","author":"Teri Lussier","date":"September 3, 2008","format":false,"excerpt":"\"I wonder who was your intended audience?\" A question from my inbox, and one I hear occasionally. I'm always pulled up short by questions like this, or this, because they tend to come unexpectedly and in this case, it greeted me first thing in the morning, and the writer, who\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3539,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3539\/do-you-knol-utilizing-a-new-google-offering\/","url_meta":{"origin":1224,"position":3},"title":"Do You “Knol”? Utilizing a new Google Offering","author":"Michelle DeRepentigny","date":"July 27, 2008","format":false,"excerpt":"It looks like Problogger has mixed opinions on the launch of Google's Knol. Meanwhile, Seer Interactive shows Knol already ranking for some keywords. Search Engine Land compares Knol to Wikipedia and gives you step by step instruction on setting up your own Knols. I love the ability to have a\u2026","rel":"","context":"In "Bloodhound SEO"","block_context":{"text":"Bloodhound SEO","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/bloodhound-seo\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3322,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3322\/project-bloodhound-opening-windows-to-vent-some-steam\/","url_meta":{"origin":1224,"position":4},"title":"Project Bloodhound: Opening Windows to Vent Some Steam","author":"Stephanie Edwards-Musa","date":"July 3, 2008","format":false,"excerpt":"I'm going to share a story with all of you first. Yes, it's true, although I hate to admit it. A few years ago I decided that I needed a website.\u00a0 Not just a template website, but a website that was custom to me.\u00a0 Branded.\u00a0 One that I could call\u2026","rel":"","context":"In "Project Blooodhound"","block_context":{"text":"Project Blooodhound","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/project-blooodhound\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5196,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5196\/the-latest-project-bloodhound-need-for-speed-edition\/","url_meta":{"origin":1224,"position":5},"title":"The Latest Project Bloodhound – Need for Speed Edition","author":"Eric Blackwell","date":"October 25, 2008","format":false,"excerpt":"Apparently there is a NEW Project Bloodhound. Here's the project website here. I'll bet that you won't catch Odysseus hanging his head outside for a whiff of the fresh breeze on THAT car--GRIN. You gotta admire their taste in names, though!","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/10\/side_view_right_480x135.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1224"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1224\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}