{"id":1226,"date":"2007-03-27T11:37:18","date_gmt":"2007-03-27T18:37:18","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1226"},"modified":"2007-04-12T21:58:20","modified_gmt":"2007-04-13T04:58:20","slug":"going-local-why-not-go-hyper-local","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1226\/going-local-why-not-go-hyper-local\/","title":{"rendered":"Going local? Why not go hyper-local?"},"content":{"rendered":"

Todd Carpenter<\/a> at Inman News Blog<\/a>:<\/p>\n

A real estate agent’s idea of local my not be local enough. I mean really local. Not a state, not a metro area, not even a single city. Go hyper-local. Every real estate agent should have a prospect farm. You mail out newsletters to just these people. You focus much of your market analysis on the neighborhood. You might even walk each block, introducing yourself door to door. But hardly any agents bother to put that commitment online. Why? Doesn’t make sense to me. I’ve personally reviewed over 400 real estate blogs over the last couple months. Only a handful of them attempt to do this. I look at most real estate sites and see an all inclusive catch all net for Internet fishing. Thats a strategy that works for now, but why not take advantage of the unused Web hosting bandwidth you are renting to build a separate, hyper-local Web site or blog for your marketing area? The alternative is to let people from out of town, who know more about html code than real estate, set up as your competition.<\/p><\/blockquote>\n

I have at least three more killer ideas to explore on this subject, one good, one great and one insanely great. If you’re not playing along at home<\/a>, there’s still plenty of time to get in the game.
\n< ?php include (\"REWL101.php\"); ?>
\n<\/p>\n

Technorati Tags: blogging<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Todd Carpenter at Inman News Blog: A real estate agent’s idea of local my not be local enough. I mean really local. Not a state, not a metro area, not even a single city. Go hyper-local. Every real estate agent should have a prospect farm. You mail out newsletters to just these people. You focus […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,16],"tags":[],"class_list":{"0":"post-1226","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-weblogging-101","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1720,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1720\/someday-soon-coldwell-banker-agents-wont-even-have-to-leave-home-to-ignore-hyper-local-social-media-reporting-tools\/","url_meta":{"origin":1226,"position":0},"title":"Someday soon, Coldwell Banker agents won’t even have to leave home to ignore hyper-local social media reporting tools","author":"Greg Swann","date":"August 1, 2007","format":false,"excerpt":"As the first little bit of news to come out of Inman Connect (I ignored all the spam I got last week), Coldwell Banker announces that it is coming up with its very own hyper-local rate-a-rock social media web site. Called SpotIt, the technology is being developed with OnBoard, a\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2285,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2285\/weblogging-without-chains-a-bloodhoundblog-unchained-introduction-to-viral-hyper-specific-real-estate-weblogging\/","url_meta":{"origin":1226,"position":1},"title":"Weblogging without chains: A BloodhoundBlog Unchained introductory podcast to viral, hyper-specific real estate weblogging","author":"Greg Swann","date":"November 28, 2007","format":false,"excerpt":"The podcast linked below is a piece of a conversation Brian Brady and I had today about styles of real estate weblogging that make sense in the onrushing world of social media marketing. Brian cites a post of mine from the first of this year, Think globally, blog locally: If\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2651,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2651\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-21\/","url_meta":{"origin":1226,"position":2},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"February 24, 2008","format":false,"excerpt":"We have 16 entries on the short list this week, out of an astoundingly long long list of 104 posts. I've already decided on the winner of the Odysseus Medal, so I'm not linking that way. Instead, this week I'm showing nothing but Black Pearls, practical hard-headed ideas for working\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5675,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5675\/the-just-exactly-how-clever-are-you-marketing-spam-of-the-morning-supercuts-shows-you-how-to-cut-your-database-marketing-costs\/","url_meta":{"origin":1226,"position":3},"title":"The just-exactly-how-clever-are-you marketing-spam of the morning: SuperCuts shows you how to cut your database marketing costs","author":"Greg Swann","date":"November 17, 2008","format":false,"excerpt":"This is pure spam, as far as I know, completely unsolicited. I read it and loved and now I'm sharing it with you: Here's a web-based version, if you're having trouble reading it. I read this as Harrah's-style database marketing at its best: I'm offering you an incentive to sign\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1447,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1447\/where-is-the-epicenter-of-real-estate-weblogging\/","url_meta":{"origin":1226,"position":4},"title":"Where is the epicenter of real estate weblogging?","author":"Greg Swann","date":"May 18, 2007","format":false,"excerpt":"Arizona, of course. Want proof? Jay Thompson, The Phoenix Real Estate Guy really is the phoenix real estate guy. I'm getting him in sixth place in Google organic results for that keyword, with nowhere to go but up. John L. Wake at Arizona Real Estate Notebook takes us through the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2509,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2509\/yesterday-twitter-was-a-village-today-its-an-exclusive-gated-community\/","url_meta":{"origin":1226,"position":5},"title":"Yesterday Twitter was a village; today it’s an exclusive gated community","author":"Teri Lussier","date":"January 17, 2008","format":false,"excerpt":"\"Hyper-local micro-blogging\". Ya heard it here first. Let's gather the pieces: -Twitter might be a village, but real estate is local. -To create an insanely great hyper-local weblog, \"Be the community\". -In order for Twitter to be useful, you have to tweet something useful. Let's put it all together: -What\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1226"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1226\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}