{"id":12277,"date":"2010-06-15T07:00:31","date_gmt":"2010-06-15T14:00:31","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=12277"},"modified":"2010-06-14T20:22:53","modified_gmt":"2010-06-15T03:22:53","slug":"killer-real-estate-videos-that-wont-kill-your-budget","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12277\/killer-real-estate-videos-that-wont-kill-your-budget\/","title":{"rendered":"Killer Real Estate Videos That Won’t Kill Your Budget"},"content":{"rendered":"

Yesterday I put up a post on Marketing Videos and Real Estate<\/a>.\u00a0 My plea was for more creativity and less facts.\u00a0 My point? An agent who\u00a0gets creative and starts using video wisely\u00a0might just take down the\u00a0Goliath agent in their neck of the woods.\u00a0 The very first comment,\u00a0from\u00a0Tallahassee Realtor Barry Bevis<\/a>, got me to thinking.\u00a0 He said: “Quality at a price is the struggle…\u00a0 Without going \u201cHartman\u201d I can’t figure out how to make a good video at a reasonable cost.”\u00a0 I quickly sat down and jotted out a half dozen video ideas, then put the pad down and walked away.\u00a0 When working with creative ideas, I usually find it’s a good idea to let them breathe for a while and come back later.\u00a0\u00a0Often times, after rereading them, you discover even fresher and better ideas.\u00a0 No such luck\u00a0today though… you get the original ideas\u00a0and all their\u00a0rough edges. \ud83d\ude42<\/p>\n

The goal here is to throw some ideas out and have the genius that is BHB add a lot more.\u00a0 If we’re lucky, this could turn into a “mini-library” of video marketing ideas for real estate agents temporarily\u00a0running low in the creativity tank and\u00a0staring at an empty screen.\u00a0 For me, it’s all about latching onto an aspect of the house and then running a little wild.\u00a0 Oh, and I love to steal already well-established ideas from the big boys.<\/p>\n

VISA Take-Off #1<\/strong>\u00a0– there are a number of ways to shoot this.\u00a0 Show aspects of the house that shine and do the voice-over: “View of the mountains, $10,000; Jacuzzi tub in your masterbath, $3000; and so on.\u00a0 Then come in with the conclusion everyone knows: “Owning your own home, priceless.”\u00a0 The key is what you show during that line: Young husband carrying beautiful bride across threshold.\u00a0 Or, husband painting vertical, purple stripes in the living room while the kids nod approvingly. Or, an exterior evening shot of the house with every window warmly lit\u00a0while we see the sights and\u00a0sounds of a fantastic party going on inside.\u00a0 Single site web address appears at the bottom of the screen.<\/p>\n

VISA Take-Off #2<\/strong> – Same idea, but a child’s perspective (especially Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday I put up a post on Marketing Videos and Real Estate.\u00a0 My plea was for more creativity and less facts.\u00a0 My point? An agent who\u00a0gets creative and starts using video wisely\u00a0might just take down the\u00a0Goliath agent in their neck of the woods.\u00a0 The very first comment,\u00a0from\u00a0Tallahassee Realtor Barry Bevis, got me to thinking.\u00a0 He […]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[379,6,5],"tags":[533,41],"class_list":{"0":"post-12277","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-innovation","7":"category-marketing","8":"category-real-estate","9":"tag-marketing","10":"tag-video","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":12248,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12248\/video-killed-the-real-estate-star\/","url_meta":{"origin":12277,"position":0},"title":"Video Killed the Real Estate Star…","author":"Sean Purcell","date":"June 14, 2010","format":false,"excerpt":"I love\u00a0marketing.\u00a0 I love the opportunity presented by a brand new marketing campaign to be creative and stand out\u00a0from the day-to-day noise of everyone else.\u00a0\u00a0Unfortunately, most agents don't share my zeal for marketing.\u00a0 At least, I assume they don't; how else to explain the mind-numbing dreck I see every day.\u00a0\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5249,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5249\/god-save-me-from-another-real-estate-flyer\/","url_meta":{"origin":12277,"position":1},"title":"God Save Me From Another Real Estate Flyer","author":"Sean Purcell","date":"October 28, 2008","format":false,"excerpt":"Over the past couple weeks I have been reading every real estate flyer I could find.\u00a0 I am sure many of you are asking why I would submit myself to such torture... and you would be right to ask.\u00a0 If I had to guess, eight out of every ten flyers\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2881,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2881\/blogging-other-realtors-listings-selling-houses-by-selling-history-details-ideas-lifestyle-selling-the-story-of-the-home\/","url_meta":{"origin":12277,"position":2},"title":"Blogging other Realtor’s listings: Selling houses by selling history, details, ideas, lifestyle — selling the story of the home","author":"Greg Swann","date":"April 2, 2008","format":false,"excerpt":"I was in an historic home on Monday that made me think it had been built by an important home-builder in the very early days of the suburbanization of Phoenix. With the permission of the lister, I went back yesterday and took dozens of photos of the property. I built\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":113,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/113\/7-or-more-creative-ways-to-market-your-property-in-a-cold-housing-market\/","url_meta":{"origin":12277,"position":3},"title":"7 (or more) creative ways to market your property in a cold housing market…","author":"Greg Swann","date":"July 20, 2006","format":false,"excerpt":"The Real Estate Investing For Real Blog cites 7 Creative Ways to Market Your Property in a Cold Housing Market:Properties are not getting multiple offers and selling within hours of listing anymore. Things have calmed down a bit across most of the country, and properties are now sitting on the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":225,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/225\/what-is-broken-in-real-life-real-estate\/","url_meta":{"origin":12277,"position":4},"title":"What is broken in real-life real estate?","author":"Greg Swann","date":"August 19, 2006","format":false,"excerpt":"In comments to a post at Rain City Guide, new agent Seattle Eric wrestles with Lady Ardell over what is and is not broken in real estate representation. Ardell offers an amazingly detailed list, at which I can only marvel. I've had run-ins with less-than-perfect agents, but my common experience\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15328,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15328\/a-peek-inside-the-unchained-conference-1-of-5\/","url_meta":{"origin":12277,"position":5},"title":"A Peek Inside the Unchained Conference (1 of 5)","author":"Sean Purcell","date":"November 14, 2011","format":false,"excerpt":"It's your chance to spend a little time with some of the most creative, innovative minds in real estate online marketing...","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=12277"}],"version-history":[{"count":5,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12277\/revisions"}],"predecessor-version":[{"id":12368,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12277\/revisions\/12368"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=12277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=12277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=12277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}