{"id":1229,"date":"2007-03-28T08:01:22","date_gmt":"2007-03-28T15:01:22","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1229"},"modified":"2007-03-28T08:01:22","modified_gmt":"2007-03-28T15:01:22","slug":"reality-based-success","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1229\/reality-based-success\/","title":{"rendered":"Reality-Based Success"},"content":{"rendered":"

“We see things not as they are, but as we are.” — Anthony de Mello<\/p>\n

For my first at-bat in the big leagues, and taking a queue from the kind introduction from Greg, I wanted to talk about a concept that we use with great success in providing our customers with a sense of stability in the current turbulent marketplace. If you think that this market is “not bad,” “just going through a rough patch,” or similar, please keep reading. The concept is called “framing reality” and it intentionally puts us in our customers’ shoes so that we can provide solutions that impact and make sense in their reality rather than just in our own. <\/p>\n

The concept stems from the quote above, and is based on the premise that everyone, us included, has varying degrees of ego-centrism that distorts our worldview in one way or another. We each have a lens that we view the world through, and whether it’s rose-colored or other, it skews our world view — our perceived reality. When we as consultants, guides, Sherpas, whatever you want to call us (just please not hucksters and thieves) are able to align our view of reality with the customer’s, both of us stand to gain much more than if we provide a solution that is based solely on our frame.<\/p>\n

An example of what “framing reality” is not<\/strong> are the new Realtor&174; ads that feature the tag “now is a great time to buy”. While it may be true in various parts of the country and in specific circumstances, it’s a tough sell to Joe Public right now. It rings a bit hollow if you’ve spent any amount of time talking with home owners, seekers, sellers. The prevailing mood is not one of “great time” it’s a bit more angst filled. The ad doesn’t do a good job of framing the reality as its perceived by many in the target audience and so it misses the mark. It’s a poor ad. <\/p>\n

Another example of what the concept is not<\/strong> is “selling fear.” Selling fear is a despicable tactic, illegal, and definitely Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

“We see things not as they are, but as we are.” — Anthony de Mello For my first at-bat in the big leagues, and taking a queue from the kind introduction from Greg, I wanted to talk about a concept that we use with great success in providing our customers with a sense of stability […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-1229","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":12532,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12532\/the-magic-words-what-youre-sayin-is-makin-a-lotta-sense\/","url_meta":{"origin":1229,"position":0},"title":"The Magic Words – “What You’re Sayin’ Is Makin’ a Lotta Sense”","author":"Jeff Brown","date":"July 1, 2010","format":false,"excerpt":"Regardless of how someone may have found you, one day you get an email or a phone call from them. 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So the first phone conversation begins\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2263,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2263\/the-re-blog-arms-race\/","url_meta":{"origin":1229,"position":1},"title":"The RE blog arms race","author":"Jim Duncan","date":"November 26, 2007","format":false,"excerpt":"We're doing it because we believe in what we do and seem to share a collective passion.As Greg said earlier this year -My immediate goal for BloodhoundBlog is to make it the best-read, most-rewarding real estate weblog in the RE.net.\u00a0 Further out, I want for our contributors to be so\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2888,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2888\/please-show-me-how-you-disintermediate-results-and-superior-expertise\/","url_meta":{"origin":1229,"position":2},"title":"Please Show Me How You Disintermediate Results and Superior Expertise","author":"Jeff Brown","date":"April 5, 2008","format":false,"excerpt":"Before beginning in earnest, let me take a shot of addressing what surely will be the first comments made concerning disintermediation. Have there been instances of this happening in other industries? Sure -- the 'go to' is almost always travel agents. I maintain the average person still uses travel agents\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3050,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3050\/do-you-have-faith-belief-or-do-you-know\/","url_meta":{"origin":1229,"position":3},"title":"Do You Have Faith? — Belief? — Or Do You KNOW?","author":"Jeff Brown","date":"May 5, 2008","format":false,"excerpt":"Take it from someone who for years did what he thought would produce, but in reality experienced haphazard results. There's a huge difference in the quality of results (read: success\/failure) when the actions taken to produce said results were proceeded by an easily defined thought -- followed by a slamdunk\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11710,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11710\/simple-concept-not-so-simple-to-execute-grow-a-pair\/","url_meta":{"origin":1229,"position":4},"title":"Simple Concept – Not So Simple To Execute – Grow a Pair","author":"Jeff Brown","date":"April 10, 2010","format":false,"excerpt":"As if it happened yesterday, I remember having just began seriously bodybuilding with a (understatement) stern trainer, a world champ who had no patience for anything less than all-out effort. 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