{"id":1239,"date":"2007-03-30T09:11:31","date_gmt":"2007-03-30T16:11:31","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1239"},"modified":"2007-03-30T09:13:06","modified_gmt":"2007-03-30T16:13:06","slug":"independence-day-taking-control-of-your-marketing","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1239\/independence-day-taking-control-of-your-marketing\/","title":{"rendered":"Independence Day – It’s Your Business"},"content":{"rendered":"

It finally dawned on me. I have been grappling with the idea of single-property websites for some time. Should I? Shouldn’t I? Would a single-property website for a listing enhance the exposure of the home and therefore hasten a sale or would it simply serve to impress the seller? Would a single-property URL be detrimental in that it would cause brand confusion with our widely-promoted and established website which already provides all of the property information in what I consider a very comprehensive and compelling format? I could create a distinct site or blog for the home, but wouldn’t that drive traffic from my site? Conversely, I could create a domain forward and point the URL to the existing page in my site, but wouldn’t that in fact be redundant?<\/p>\n

Yahoo! Today I’m on board with the concept of the single-property site, and I have Yahoo! and my real estate company to thank for my sudden clarity of thought.<\/p>\n

Let’s Call Them “Prudential”<\/strong><\/p>\n

I happen to be affiliated with a company (who shall remain nameless) who negotiated an exclusive agreement with Yahoo! Real Estate. Without going into specifics, I will be the first to admit that there is great benefit to the agents of this partnership, but it comes with a cost. Agents pay to be included in the program but, more importantly, I fear that as many leads are being driven from me as they are to me.<\/p>\n

We Want to Help You (Help Us)<\/strong><\/p>\n

Participating agents can assign a unique Yahoo! Search ID to their listings which, when entered in the Yahoo! search bar, will bring up the full property page. This page is branded with the agent’s information which, at first blush, sounds like a hell of a deal. Further, if a consumer happens upon the property during a search, they will be directed to this same branded page.<\/p>\n

Let’s start with the obvious. This is a company branding effort in agent-branding sheep’s clothing. As an example, a client of ours who was relocating back to San Diego was using the Yahoo! site to search for homes. She innocently saved her search and within Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It finally dawned on me. I have been grappling with the idea of single-property websites for some time. Should I? Shouldn’t I? Would a single-property website for a listing enhance the exposure of the home and therefore hasten a sale or would it simply serve to impress the seller? Would a single-property URL be detrimental […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-1239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11507,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11507\/what%e2%80%99s-wrong-with-private-transfer-fees\/","url_meta":{"origin":1239,"position":0},"title":"What\u2019s wrong with Private Transfer Fees?","author":"Al Lorenz","date":"March 9, 2010","format":false,"excerpt":"Have you heard of Private Transfer Fees?\u00a0 A private transfer fee is a fee that is required to be paid each time a property is sold at closing.\u00a0 The transfer fee is attached to the property as a covenant that can run for a period, often 20 or 100 years.\u2026","rel":"","context":"In "Carnival of Real Estate"","block_context":{"text":"Carnival of Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/carnival-of-real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6747,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6747\/times-are-tough-but-thats-no-reason-to-be-a-thief\/","url_meta":{"origin":1239,"position":1},"title":"Times Are Tough – But That’s No Reason To Be A Thief","author":"Doug Quance","date":"January 30, 2009","format":false,"excerpt":"I haven't had a good rant in a while... and unfortunately, I don't have enough time to have one right now - so the Reader's Digest condensed version will have to do. Most agents who have been in this business a few years or more know when something doesn't look\u2026","rel":"","context":"In "Dual Agency"","block_context":{"text":"Dual Agency","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dual-agency\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":919,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/919\/i-told-my-agent-about-the-house-i-wanted-to-buy\/","url_meta":{"origin":1239,"position":2},"title":"I Told My Agent About The House I Wanted To Buy","author":"Russell Shaw","date":"January 20, 2007","format":false,"excerpt":"Rob wrote: After moving to the area and looking around at properties for a while, I saw one place I was interested in and contacted the seller 's agent directly. She agreed to show me the property, and since she was located out of town encouraged me to find a\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2395,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2395\/the-perfect-real-estate-investment-vs-a-million-monkeys\/","url_meta":{"origin":1239,"position":3},"title":"The Perfect Real Estate Investment VS A Million Monkeys","author":"Jeff Brown","date":"December 19, 2007","format":false,"excerpt":"Dear Real Estate Investor: Times are tough. Did you think sooner or later they wouldn't be? Is that why you're spinning yer wheels searching for the perfect property in the A+ location, priced under the market? Are ya leaving milk and cookies on the table for Santa next Monday too?\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7844,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7844\/with-san-franciscos-tenants-rights-the-way-they-are-its-always-a-tough-fight-but-still-peeking-back-through-the-looking-glass\/","url_meta":{"origin":1239,"position":4},"title":"With San Francisco’s tenants rights the way they are, it’s always a tough fight .. but still: Peeking back through the looking-glass","author":"Brad Coy","date":"April 14, 2009","format":false,"excerpt":"Mark's post as well as Sean's got me thinking. It's certainly not unusual these days to 'friend someone up' on a social platform such as Facebook these days and learn just a little bit more than you wanted to know, but how would you deal with the situation of finding\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"eviction-letter","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/04\/eviction-letter.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2282,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2282\/what-if-we-all-just-gave-it-away-for-free\/","url_meta":{"origin":1239,"position":5},"title":"What If We All Just Gave It Away For Free","author":"Doug Quance","date":"November 28, 2007","format":false,"excerpt":"Now I Know Why Nice Guys Finish Last This isn't the first time this has happened... A potential listing client called me up several months ago to come out and talk to her about her property. She grilled me about what I would do to sell her property and how\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1239"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1239\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}