{"id":124,"date":"2008-03-05T23:16:16","date_gmt":"2008-03-06T06:16:16","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=124"},"modified":"2008-03-05T23:19:12","modified_gmt":"2008-03-06T06:19:12","slug":"apprehending-realtor-20-seven-essential-skills-of-the-21st-century-agent","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/124\/apprehending-realtor-20-seven-essential-skills-of-the-21st-century-agent\/","title":{"rendered":"Apprehending\u00a0Realtor 2.0: Seven essential skills of the 21st century real estate agent . . ."},"content":{"rendered":"

[Russell Shaw taught a symposium today in Phoenix on Geographic Farming. Cathy and I were there, and Russell was sweet enough to give a plug to BloodhoundBlog Unchained<\/a>. At the break, I was swarmed<\/i> by people wanting more information on Social Media Marketing, especially weblogging — most regretting that they hadn’t gotten started sooner. Teri Lussier is a scorching read on those same kind of ideas today<\/a>. Both events put me in mind of this post, which I wrote on July 23, 2006 — a Sunday — I can remember the day. This is flagship content for BloodhoundBlog, one of the posts that established who we are, our steady position in this discussion. But it’s amazing to me how timeless this advice has turned out to be — how much we are all still “situated at various points from painfully awful to Insanely Great on the continua for each one of these skill sets.” This one is worth studying — and worth pursuing the links. –GSS, 03\/05\/08]<\/p>\n

 
People leaving comments at BloodhoundBlog keep confusing Cathleen Collins for me, so I decided to steal an idea from Rain City Guide<\/a> and put our photos beside each of our posts. That entailed revising BloodhoundBlog’s weblog template, of course, which also meant adapting its Cascading Style Sheet. A significant number of people reading this already don’t know what I’m talking about, so I’ll endeavor to lose most of the rest: I had to rewrite a few little bits of PHP to make everything work.<\/p>\n

Like this:<\/p>\n

<\/p>\n

That puts the pictures, which I had prepared in Photoshop, in place. This code:<\/p>\n

<\/p>\n

is the actual name of the photo. That dumb little bit of PHP says, “Get the ID number of the current author and replace everything from the < to the > with that number. The photos are named 1.jpg, 2.jpg, etc., so the PHP substitution makes the right photo show up for the right author.<\/p>\n

PHP is an amazingly robust and incredibly loose language, but the amount and kind of PHP you use to manage a WordPress weblog is minor and very simple — baby-steps PHP.<\/p>\n

But this occurred to Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[Russell Shaw taught a symposium today in Phoenix on Geographic Farming. Cathy and I were there, and Russell was sweet enough to give a plug to BloodhoundBlog Unchained. At the break, I was swarmed by people wanting more information on Social Media Marketing, especially weblogging — most regretting that they hadn’t gotten started sooner. Teri […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,7,5,16],"tags":[],"class_list":{"0":"post-124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-enduring-interest","9":"category-real-estate","10":"category-weblogging-101","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":938,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/938\/podcast-local-results-in-real-estate-weblogging-will-come-from-making-local-connections-not-seo-results\/","url_meta":{"origin":124,"position":0},"title":"Podcast: Local results in real estate weblogging will come from making local connections, not SEO results","author":"Greg Swann","date":"January 24, 2007","format":false,"excerpt":"Cathy and I spent about four hours with the incomparable Russell Shaw last night. We recorded around two hours of our discussions for podcasts I will be putting together in the coming days. I have been planning for a week to do a podcast on the movement toward local content\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1509,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1509\/the-style-of-your-soul-the-fundamental-virtue-of-conscientious-real-estate-weblogging\/","url_meta":{"origin":124,"position":1},"title":"The style of your soul: The fundamental virtue of conscientious real estate weblogging","author":"Greg Swann","date":"June 6, 2007","format":false,"excerpt":"\"If a writer wrote merely for his time, I would have to break my pen and throw it away.\" --Victor HugoThe Russell Shaw entry What's wrong with Zip Realty?, written in February, was the most clicked-upon post on BloodhoundBlog on Tuesday. Debunking Zillow.com, which was written last July and which\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1308,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1308\/the-carnival-of-real-estate-28\/","url_meta":{"origin":124,"position":2},"title":"The Carnival of Real Estate . . .","author":"Greg Swann","date":"April 16, 2007","format":false,"excerpt":"...is at Renthusiast, in London. The affair takes on an international flair, but, for good or ill, real estate weblogging is still largely an American phenomenon. Top prize went to China Law Blog for \"Real Estate Investments in China Seminar.\" BloodhoundBlog scored somewhere in the middle of the pack with\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1328,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1328\/bloodhoundblog-round-up-kenneling-the-last-of-the-dogs-a-new-way-to-follow-the-trail-and-podcasting-our-way-to-fame-and-fortune\/","url_meta":{"origin":124,"position":3},"title":"BloodhoundBlog round-up: Kenneling the last of the dogs, a new way to follow the trail and podcasting our way to fame and fortune","author":"Greg Swann","date":"April 21, 2007","format":false,"excerpt":"All the dogs are in the kennel at last. When I built BloodhoundBlog last Summer, I set it up as a subdirectory of BloodhoundRealty.com. Had I known where we were headed, I would have bought a separate domain for the weblog. And had I thought that far ahead, BloodhoundBlog would\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2417,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2417\/gifts-of-the-real-estate-magi-circa-2007\/","url_meta":{"origin":124,"position":4},"title":"Gifts of the Real Estate Magi, circa 2007","author":"Cathleen Collins","date":"December 24, 2007","format":false,"excerpt":"Thank you, Russell, for the gold you so generously share. Was Brian the mortgage industry's Clarence this year? I think the difference between frankincense and myrrh is appropriate to this metaphor: Compilation and organization of the holy oil of Real Estate Weblogging came to us by way of the prickly\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2285,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2285\/weblogging-without-chains-a-bloodhoundblog-unchained-introduction-to-viral-hyper-specific-real-estate-weblogging\/","url_meta":{"origin":124,"position":5},"title":"Weblogging without chains: A BloodhoundBlog Unchained introductory podcast to viral, hyper-specific real estate weblogging","author":"Greg Swann","date":"November 28, 2007","format":false,"excerpt":"The podcast linked below is a piece of a conversation Brian Brady and I had today about styles of real estate weblogging that make sense in the onrushing world of social media marketing. Brian cites a post of mine from the first of this year, Think globally, blog locally: If\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=124"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/124\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}