{"id":1247,"date":"2007-04-01T17:01:16","date_gmt":"2007-04-02T00:01:16","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1247"},"modified":"2007-04-01T17:01:16","modified_gmt":"2007-04-02T00:01:16","slug":"free-real-estate-leads","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1247\/free-real-estate-leads\/","title":{"rendered":"Free Real Estate Leads"},"content":{"rendered":"

I am a regular contributor to the Active Rain Real Estate Network<\/a>. I was perusing the posts on Active Rain the other day when one jumped out at me with the title<\/p>\n

FREE REAL ESTATE LEADS<\/strong><\/p>\n

\n
This is an advertisement, but important that you read:<\/em><\/p>\n

Real Estate Agent Directory<\/em>
\nThe most beneficial feature of this directory is that all leads generated in your area will be forwarded to you in real-time at no cost -ever. You can add a link to your website in the directory (more search engine exposure) and receive the leads that way as well.<\/em>
\n <\/em>
\n*A FREE directory listing for 3 months (and only $9.00 per month thereafter-you may cancel at anytime)<\/em>
\n*FREE LEADS from buyers and sellers (This will never change\/completely free leads)<\/em>
\n*No further commitments listed by county<\/em><\/div>\n<\/blockquote>\n

This drew some fire from the good people<\/a> at Active Rain. The real estate agents didn’t like the idea of a lead aggregator advertising their wares on the network. A few of us pointed out that advertising was permitted by the network and that many of the critical comments were coming from serial advertisers on Active Rain. Nonetheless, the lead aggregator was criticized for deceptive advertising and everyone poked holes in her business model.<\/p>\n

Everyone knows that lead aggregators are the scourge of the industry; why do I defend them?<\/strong><\/p>\n

I thought back to my Principles of Promotion class from business school and I remembered the importance of having a mix in your promotional efforts. The appeal to a mortgage originator is that he might capture potential homebuyers before they contact a real estate agent; it allows him to control his destiny. There are many ways for a mortgage originator to promote his business: direct mail, telemarketing, hosting a web log, search engine optimization, seminars, co-hosting open houses, and even the old method of buying donuts for the real estate office and handing out rate sheets.<\/p>\n

I started thinking that I might be falling victim to the old “ivory tower syndrome” that success sometimes breeds. I’ve had good results with writing articles for Active Rain. Myspace, and Bloodhound. It has generated 20-30 loan inquiries each month which Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I am a regular contributor to the Active Rain Real Estate Network. I was perusing the posts on Active Rain the other day when one jumped out at me with the title FREE REAL ESTATE LEADS This is an advertisement, but important that you read: Real Estate Agent Directory The most beneficial feature of this […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-1247","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1155,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1155\/one-stop-shopping-wordpress-plug-in-directory\/","url_meta":{"origin":1247,"position":0},"title":"One-stop-shopping WordPress plug-in directory","author":"Greg Swann","date":"March 16, 2007","format":false,"excerpt":"But remember: A little mustard goes a long way. Technorati Tags: blogging, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4778,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4778\/zillowcom-creates-a-directory-of-real-estate-agents-who-cant-sell\/","url_meta":{"origin":1247,"position":1},"title":"Zillow.com creates a directory of real estate agents who can’t sell","author":"Greg Swann","date":"October 1, 2008","format":false,"excerpt":"Okay here's the good news: You have another opportunity to garner a do-follow link from Zillow.com. And here's the bad news: For that link to do you any good, your best bet is to be a really bad listing agent. The more listings you can accumulate on Zillow.com -- which\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1581,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1581\/building-an-audience-using-blogging-social-networks-email-newsletters-and-viral-marketing-instead-of-seo\/","url_meta":{"origin":1247,"position":2},"title":"Building an audience: Using blogging, social networks, email newsletters and viral marketing instead of SEO","author":"Brian Brady","date":"June 25, 2007","format":false,"excerpt":"\"Brian Brady is that mortgage guy in the suspenders on the internet.\" Good or bad, that's my brand on the internet. That goofy picture was taken at the Kodak Theatre in Hollywood on a free Kodak machine. I emailed myself the picture and have been using it for the past\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2302,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2302\/how-could-the-initial-crs-stand-for-clueless-morons-club\/","url_meta":{"origin":1247,"position":3},"title":"How could the initials C.R.S. stand for Clueless Morons Club?","author":"Greg Swann","date":"December 1, 2007","format":false,"excerpt":"The printed membership directory came in today's mail. Straight to the trash barrel, unopened. Who's the real moron, though? I pay to belong to the Clueless Morons Club. I pay to have the Morons-in-Charge print and mail a membership directory for me to throw away... Technorati Tags: real estate, real\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10874,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10874\/internet-conversion-for-the-real-estate-solopreneur\/","url_meta":{"origin":1247,"position":4},"title":"Internet Conversion For The Real Estate Solopreneur","author":"Brian Brady","date":"January 15, 2010","format":false,"excerpt":"Renee Burrows is a real estate agent in Las Vegas whom I respect.\u00a0 I met Renee through Active Rain and have visited with her and her family when they visit Pacific Beach in the summers.\u00a0 I've watched her develop from an agent who was struggling with the down Vegas market\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2530,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2530\/housevaluescom-invades-activeraincom-guerilla-warfare-needed\/","url_meta":{"origin":1247,"position":5},"title":"Housevalues.com Invades Activerain.com: Guerilla Warfare Needed","author":"Brian Brady","date":"January 22, 2008","format":false,"excerpt":"Housevalues.com invested close to $3 million in Activerain.com. 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