{"id":1257,"date":"2007-04-03T21:03:00","date_gmt":"2007-04-04T04:03:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1257"},"modified":"2007-04-20T16:41:40","modified_gmt":"2007-04-20T23:41:40","slug":"greg-peeing-on-the-tree-1","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1257\/greg-peeing-on-the-tree-1\/","title":{"rendered":"Planet Zillow.com: Burgeoning Realty.bot grows, potentially, to become a self-sustaining residential real estate eco-system"},"content":{"rendered":"<p>Here&#8217;s the news. We&#8217;ll circle back for details and implications.<\/p>\n<p>Zillow.com, the national Realty.bot growing out of the popular automated home valuation service, is releasing a new version of its popular web-based real estate portal tonight. Dubbed Zillow 5, the new functionality comes in three broad categories:<\/p>\n<ul>\n<li>Any user of the system &#8212; not just homeowners or their real estate agents &#8212; will be able to report that a particular home is for sale and at what price. Only owners and\/or listing agents will be able to create more elaborate listings for homes for sale.\n<\/li>\n<li>Any user of the site will be able to ask or answer a specific question about a home, whether or not it is listed for sale. The questions and answers will be stored with the record for that home, and each user&#8217;s questions, answers and Real Estate Guide (formerly known as the Zillow Wiki) contributions will be recorded on that user&#8217;s personal profile page on the system.\n<\/li>\n<li>Agents or other users wishing to promote either themselves or their homes listed for sale will be able to do so through a new &#8220;EZ Ads&#8221; system. In appearance, the ads will look like a cross between a button ad and a Google AdWords text ad: a headline, two lines of text, an outbound link and an image &#8212; a logo or a photo. Unlike AdWords ads, the billing will be pay-per-impression, not pay-per-click. The ads will be sold by the zip-code at a cost of one-penny per impression. Ads targeted at a particular zip-code will rotate at random to exhaust the advertiser&#8217;s pre-paid spend over a pre-set span of time.<\/li>\n<\/ul>\n<hr \/>\n<p>BloodhoundBlog features extensive coverage of tonight&#8217;s announcement from Zillow.com:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1257\" target=\"_blank\">A broad overview of the new functionality and its implications<\/a> (this post)\n<\/li>\n<li><a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1256\" target=\"_blank\">Zillow.com&#8217;s press release announcing the new software release<\/a>\n<\/li>\n<li><a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1255\" target=\"_blank\">A podcast with Director of Community Relations David Gibbons<\/a><\/li>\n<\/ul>\n<p>BloodhoundBlog contributor Brian Brady will also be covering the story at these sites:<\/p>\n<ul>\n<li><a href=\"http:\/\/activerain.com\/blogsview\/69134\/Active-Rain-to-get\" target=\"_blank\">Active Rain<\/a>\n<\/li>\n<li><a href=\"http:\/\/delmar.typepad.com\/brianbrady\/2007\/04\/new_kid_on_the_.html\" target=\"_blank\">America&#8217;s Most Opinionated Mortgage Broker<\/a><\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?cat=25\" target=\"_blank\">BloodhoundBlog has published more about Zillow.com than any other weblog or publication<\/a>.<\/p>\n<hr \/>\n<p>&#8220;With this release, Zillow becomes a community,&#8221; said David Gibbons, the company&#8217;s Director of Community Relations. That&#8217;s true, but it&#8217;s somewhat <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1257\/greg-peeing-on-the-tree-1\/#more-1257\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s the news. We&#8217;ll circle back for details and implications. Zillow.com, the national Realty.bot growing out of the popular automated home valuation service, is releasing a new version of its popular web-based real estate portal tonight. Dubbed Zillow 5, the new functionality comes in three broad categories: Any user of the system &#8212; not just [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,6,5,19,25],"tags":[],"class_list":{"0":"post-1257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-enduring-interest","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":877,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/877\/feed-the-starving-realtybot-zillowcom-is-underwhelming-so-far-as-a-national-property-listings-service\/","url_meta":{"origin":1257,"position":0},"title":"Feed the starving Realty.bot: Zillow.com is underwhelming, so far, as a National Property Listings Service . . .","author":"Greg Swann","date":"January 9, 2007","format":false,"excerpt":"I think I have to back off -- for now, at least -- from my earlier expectations for Zillow.com as an incipient National Property Listings Service. To this date, anyway, Zillow's appeal to sellers and listing agents has been underwhelming, at best. As I write, there are 19,250 homes listed\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1271,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1271\/web-site-builds-community-of-real-estate-consumers-vendors\/","url_meta":{"origin":1257,"position":1},"title":"Web site builds community of real estate consumers, vendors","author":"Greg Swann","date":"April 6, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link). This is adapted from my main post Tuesday night, of course. I get 350 words in the paper. They cut me today to 330, so I used my own version of the text for the permanent link. But here's the sad\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1574,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1574\/seven-days-of-the-dog-bloodhoundblog-is-the-real-estate-weblog-to-turn-to-for-hard-charging-hard-news-reporting\/","url_meta":{"origin":1257,"position":2},"title":"Seven Days of the Dog: BloodhoundBlog is the real estate weblog to turn to for hard-charging hard news reporting","author":"Greg Swann","date":"June 23, 2007","format":false,"excerpt":"BloodhoundBlog is celebrating its first birthday this coming Friday, so I wanted to take a little time to highlight some of the best work we've done over the last twelve months. There is a limit to how much primary reporting a real estate weblog can do. The webloggers are each\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1324,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1324\/zillow-notes-fear-and-ludditism-advertsing-a-better-farming-strategy-and-more\/","url_meta":{"origin":1257,"position":3},"title":"Zillow.com notes: Fear and Ludditism, advertising, a better farming strategy and more","author":"Greg Swann","date":"April 20, 2007","format":false,"excerpt":"Zillow notes: Jay Thompson, The Phoenix Real Estate Guy asks \"Why do so many agents fear Zillow?\" He makes the same point in a BusinessWeek article on the Seattle-based Realty.bot. Brian Brady, America's Most Opinionated Mortgage Broker and a BloodhoundBlog contributor, covers some of the same ground: \"Is your Realtor\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":739,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/739\/2006-is-the-year-of-zillow-the-900-pound-avm-has-been-upgraded-to-be-a-free-listing-platform-and-the-presumptive-national-mls-system\/","url_meta":{"origin":1257,"position":4},"title":"2006 is the Year of Zillow: The 900 pound AVM has been upgraded to be a free listing platform and the presumptive national MLS system . . .","author":"Greg Swann","date":"December 6, 2006","format":false,"excerpt":"The News An upgrade made tonight to Zillow.com's on-line home evaluation system will add the following new functionality:Owners or listing agents for any of the 67 million homes in Zillow's database will be able to list those homes for sale at no cost.Owners of any Zestimable homes will be able\u2026","rel":"","context":"In &quot;Enduring Interest&quot;","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1121,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1121\/whats-a-realtybot-not-me-alas\/","url_meta":{"origin":1257,"position":5},"title":"What&#8217;s a Realty.bot? Not me, alas . . .","author":"Greg Swann","date":"March 6, 2007","format":false,"excerpt":"We're listing Thursday, and it's been long enough since we've done one of these Grand Opera listings that I have a lot of new stuff to invent from scratch. Ideas are easy, it's execution that's hard. The sign and the collateral cards are built and being printed. We're playing with\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1257"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1257\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}