{"id":1264,"date":"2007-04-04T17:41:36","date_gmt":"2007-04-05T00:41:36","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1264"},"modified":"2007-04-07T08:59:48","modified_gmt":"2007-04-07T15:59:48","slug":"do-you-zlog-making-the-zillow-real-estate-guide-work-for-you","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1264\/do-you-zlog-making-the-zillow-real-estate-guide-work-for-you\/","title":{"rendered":"Do You Zlog? Making the Zillow Real Estate Guide Work For You"},"content":{"rendered":"

Do you Zlog? <\/strong> Let me define Zlogging on Zillow.com for you.<\/p>\n

Zillow solicited listings this past fall from Realtors and announced the Zillow Real Estate Guide (formerly known as the wiki). I was a huge critic of the practice of posting listings<\/a> because I felt their intentions were disingenuous. I did notice a cool “back door” to their changes that could promote the businesses of Realtors and loan originators. That back door was the Zillow real estate wiki<\/em> and I saw it as an opportunity to use Zillow as a personal weblog. So, a Zlogging I did go.<\/p>\n

The results were astounding<\/strong>. My personal weblog<\/a> received 6-7 times the traffic within the first 2-3 days of my Zlog post and I received a call about a loan for a home in Mexico. I took it a step further and started posting “teasers” on Zillow<\/a> in order to drive the traffic higher. It wasn’t completely altruistic nor within the spirit of the Wiki. I was caught red-handed by the Zillow cops and gently coaxed into more corrective behavior. My more toned down Zlogs were still driving traffic to my website while providing useful information to a consumer.<\/p>\n

I walked in the back door, was thrown out by the Zillow bouncers, and invited back to the party through the front door. It was that defining moment that caused me to realize that Zillow has juice.<\/strong> If I can provide useful consumer content, they can deliver hits to my weblog. That seemed reasonable enough to me.<\/p>\n

This latest announcement from Zillow<\/a>, comprehensively analyzed by Bloodhound Blog, provides an amazing opportunity for the Realtor or loan originator to promote their practice on a national and local scale. Greg Swann explained how the practitioner can “mark their turf”<\/a> in a zip code to gain expertise in the consumers’ eyes by farming via the Zillow Q&A feature. I will show you how to generate referral business by establishing expertise on a national level by Zlogging..<\/p>\n

Understand that Zillow is extremely consumer centric and is striving to deliver Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Do you Zlog? Let me define Zlogging on Zillow.com for you. Zillow solicited listings this past fall from Realtors and announced the Zillow Real Estate Guide (formerly known as the wiki). I was a huge critic of the practice of posting listings because I felt their intentions were disingenuous. I did notice a cool “back […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,25],"tags":[],"class_list":{"0":"post-1264","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","7":"category-zillowcom","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1257,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1257\/greg-peeing-on-the-tree-1\/","url_meta":{"origin":1264,"position":0},"title":"Planet Zillow.com: Burgeoning Realty.bot grows, potentially, to become a self-sustaining residential real estate eco-system","author":"Greg Swann","date":"April 3, 2007","format":false,"excerpt":"Here's the news. We'll circle back for details and implications. Zillow.com, the national Realty.bot growing out of the popular automated home valuation service, is releasing a new version of its popular web-based real estate portal tonight. Dubbed Zillow 5, the new functionality comes in three broad categories:Any user of the\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":746,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/746\/zillow-redux-a-post-diluvian-retrospective\/","url_meta":{"origin":1264,"position":1},"title":"Zillow redux: A post-diluvian retrospective . . .","author":"Greg Swann","date":"December 7, 2006","format":false,"excerpt":"Drew Meyers is doing an excellent job of cataloging the Zillow coverage. My plan is to ponder issues arising in posts and comments, here and everywhere. No guarantee that I'm not missing something, so it would be a great favor if you would point out my lapses. Zillow understands PR.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2022,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2022\/will-zillowcom-capture-every-mls-listing-in-houston-the-fourth-largest-metropolitan-market-in-the-united-states\/","url_meta":{"origin":1264,"position":2},"title":"Will Zillow.com capture every MLS listing in Houston, the fourth largest metropolitan market in the United States?","author":"Greg Swann","date":"October 10, 2007","format":false,"excerpt":"From Houston RealNews:The Houston Association of Realtors (HAR) may be a whisker away from providing listings data to real estate valuation site Zillow.com. HAR Chairman Rob Cook released a statement today: \"Zillow receives four million visitors per month so we would certainly like to have our listings on the site...\"\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3040,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3040\/oh-canada-your-zestimates-are-baking-zillowca-is-in-the-oven\/","url_meta":{"origin":1264,"position":3},"title":"Oh, Canada! Your Zestimates are baking: Zillow.ca is in the oven","author":"Greg Swann","date":"May 1, 2008","format":false,"excerpt":"So: My belief would be that, regardless of Trulia.com's nofollow policy on the listings it solicits from Realtors, brokers and brokerage chains, if you're building things right at home, you should be able to beat any out-of-town infiltrators on your own listings. So I looked up \"718 West Moreland Street\",\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1271,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1271\/web-site-builds-community-of-real-estate-consumers-vendors\/","url_meta":{"origin":1264,"position":4},"title":"Web site builds community of real estate consumers, vendors","author":"Greg Swann","date":"April 6, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link). This is adapted from my main post Tuesday night, of course. I get 350 words in the paper. They cut me today to 330, so I used my own version of the text for the permanent link. But here's the sad\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1266,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1266\/zillow-5-is-here-and-whether-or-not-you-seize-upon-its-opportunities-it-isnt-going-away\/","url_meta":{"origin":1264,"position":5},"title":"Zillow 5 is here, and, whether or not you seize upon its opportunities, it isn’t going away","author":"Greg Swann","date":"April 4, 2007","format":false,"excerpt":"A day later, I think it's all over but the shouting. There have been a small few objections, some earnest, some spurious, but, in the end, none of it matters. Zillow 5 is here, and it isn't going away. Brian Brady and I have talked about how you might take\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1264"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1264\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}