{"id":1266,"date":"2007-04-04T21:25:32","date_gmt":"2007-04-05T04:25:32","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1266"},"modified":"2007-04-04T21:25:35","modified_gmt":"2007-04-05T04:25:35","slug":"zillow-5-is-here-and-whether-or-not-you-seize-upon-its-opportunities-it-isnt-going-away","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1266\/zillow-5-is-here-and-whether-or-not-you-seize-upon-its-opportunities-it-isnt-going-away\/","title":{"rendered":"Zillow 5 is here, and, whether or not you seize upon its opportunities, it isn’t going away"},"content":{"rendered":"

A day later, I think it’s all over but the shouting. There have been a small few objections, some<\/a> earnest<\/a>, some<\/a> spurious<\/a>, but, in the end, none of it matters. Zillow 5 is here, and it isn’t going away. Brian Brady<\/a> and I<\/a> have talked about how you might take advantage of the new functionality in Zillow. But take advantage or don’t, Zillow 5 is here.<\/p>\n

Last night I explicitly addressed the conjecture that publicizing a home for sale is, colorably, advertising<\/a>. I argue that it’s a material fact, not a solicitation to buy. But even if MLS systems or the NAR should rule otherwise, this would impact only Realtors. Anyone else could report these facts<\/a>, picking them off of any one of dozens of Realtors’ IDX systems — to put exactly the right point on the candor behind the complaints. When little vendors see the sole of a big boot right overhead, we expect them to shriek. But their caviling will come to nothing. Zillow 5 is here.<\/p>\n

In the same way, worrying about bad behavior that might but so far has not happened seems unlikely to move Zillow.com off its position. There may well be acts of malice, and Zillow will have to respond in a quick and measured way or risk losing all the decent people it is trying to attract. If it fails at this, it fails, but I doubt it’s going to quit the arena in response to so-far unfounded worries. Zillow 5 is here.<\/p>\n

If there is a peril to feared from Zillow.com, it is here: This company has gone from a world-shaking AVM to a radical listings platform to a national residential real estate marketplace in fourteen months. This last round of revisions — adding many new pages and vast new capacity — took four months. If this advertising play does not pay off, could<\/i> it turn itself into a national semi-automated real estate brokerage? You bet. In six months at the outside.<\/p>\n

Will<\/i> that happen? Hide and watch. Would it be a moral<\/i> wrong if it did? We know exactly what we say to the crybaby union Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A day later, I think it’s all over but the shouting. There have been a small few objections, some earnest, some spurious, but, in the end, none of it matters. Zillow 5 is here, and it isn’t going away. Brian Brady and I have talked about how you might take advantage of the new functionality […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,19,25],"tags":[],"class_list":{"0":"post-1266","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-technology","9":"category-zillowcom","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2719,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2719\/zillow-nation-zeelocation\/","url_meta":{"origin":1266,"position":0},"title":"Zillow Nation? Zeelocation?","author":"Mike Farmer","date":"March 7, 2008","format":false,"excerpt":"As I wrote about just a couple of weeks ago, Zillow and other online players have an opportunity to do\u00a0something incredibly different as the national\/local problem begs to be resolved. With the new Zillow announcement regarding mortgage connections, the network gets closer to realization of true partnerships. I believe, and\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2910,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2910\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-25\/","url_meta":{"origin":1266,"position":1},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"April 6, 2008","format":false,"excerpt":"We have 14 entries on the short list this week, out of a long long list of 96 posts. I've already decided on the winner of the Odysseus Medal, so I'm not linking that way. This week's Short List is all Zillow Mortgage Marketplace posts, all of them written by\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1264,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1264\/do-you-zlog-making-the-zillow-real-estate-guide-work-for-you\/","url_meta":{"origin":1266,"position":2},"title":"Do You Zlog? Making the Zillow Real Estate Guide Work For You","author":"Brian Brady","date":"April 4, 2007","format":false,"excerpt":"Do you Zlog? Let me define Zlogging on Zillow.com for you. Zillow solicited listings this past fall from Realtors and announced the Zillow Real Estate Guide (formerly known as the wiki). I was a huge critic of the practice of posting listings because I felt their intentions were disingenuous. I\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3353,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3353\/i-dont-need-to-show-you-any-stinking-badges-im-a-zillow-all-star\/","url_meta":{"origin":1266,"position":3},"title":"I don’t need to show you any stinking badges! I’m a Zillow All Star!","author":"Greg Swann","date":"July 11, 2008","format":false,"excerpt":"About a month ago, Zillow started showing the number of contributions you have made to their data base in your profile. Up at the top you see the total number of contributions, and down below you get a running total of recent contributions. It was obvious where they were headed,\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2737,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2737\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-23\/","url_meta":{"origin":1266,"position":4},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"March 9, 2008","format":false,"excerpt":"My take is that the most important news this week was Zillow.com's announcement that it will be doing background checks on the loan originators it will be referring to consumers as a part of its forthcoming mortgage product. In consequence, this week's short list is all about Zillow's announcement and\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17107,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17107\/the-news-is-not-that-zillow-is-going-to-have-agents-its-going-to-have-newbies-for-agents\/","url_meta":{"origin":1266,"position":5},"title":"The news is not that Zillow is going to have agents. It\u2019s going to have newbies for\u00a0agents.","author":"Greg Swann","date":"September 23, 2020","format":false,"excerpt":"Housing Wire: A Zillow spokesperson told HousingWire that these people are already employed with Zillow, and will be getting real estate licenses. Zillow said it will not be recruiting for these positions. It's a boiler-room job \u2013 in the same article, George Laughton says Zillow still won't be getting its\u2026","rel":"","context":"In "iBuyers"","block_context":{"text":"iBuyers","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ibuyers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/austin-distel-97HfVpyNR1M-unsplash-480x320.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1266"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1266\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}