![](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/Zillow909Ad.jpg\"\/)
<\/p>\nThis ad:<\/p>\n
<\/p>\n
Appeared this morning next to Cathy’s listing in the FQ Story Historic District of Phoenix.<\/p>\n
![](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/Zillow909Listing.jpg\"\/)
<\/p>\n
As I said last night, I think all this kvetching and caviling is beside the point. You have a chance to put your marketing message in front of your share of four million visitors a month for free<\/i>. If you do nothing more than create a profile page, your web site will gain an inbound link from a site with a Page Rank of seven, a fulsome offering to the Church of Googolatry. I had 37 page views on my profile yesterday, which is amazing considering that I have added almost nothing to the site.<\/p>\n
My pet theme for the year is: Control your own marketing. It becomes ever more clear that various types of lead vendors want to soak up as much as half of your commissions — even before your broker stuffs his<\/i> bear-like paw in your pocket. The more you can do to make your own rain as cheaply as possible, the better your chances of earning at least a starvation wage in our “overpaid” profession.<\/p>\n
Take a chance and play with Zillow’s new toys. I don’t know that this will work. If it doesn’t, you’ve lost nothing but your time. But if it does, you will gain control of a whole new marketing channel.
\n<\/p>\n
Technorati Tags: real estate<\/a>, real estate marketing<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" This ad: Appeared this morning next to Cathy’s listing in the FQ Story Historic District of Phoenix. As I said last night, I think all this kvetching and caviling is beside the point. You have a chance to put your marketing message in front of your share of four million visitors a month for free. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,5,19,25],"tags":[],"class_list":["post-1268","post","type-post","status-publish","format-standard","hentry","category-marketing","category-real-estate","category-technology","category-zillowcom","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3163,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3163\/profiling-our-zillowcom-profile-using-landing-pages-and-photos-to-try-to-create-a-compelling-long-copy-ad-for-our-brokerage\/","url_meta":{"origin":1268,"position":0},"title":"Profiling our Zillow.com profile: Using landing pages and photos to try to create a compelling long-copy ad for our brokerage","author":"Greg Swann","date":"May 22, 2008","format":false,"excerpt":"We talked quite a bit at Unchained about profiles on Social Media Marketing sites. Once you've made a commitment to a site, you'll be adding a significant amount of content to that platform. When someone comes across something you've done, their natural impulse is to click through to your profile.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8063,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8063\/social-media-marketing-homework-for-bloodhoundblog-unchained\/","url_meta":{"origin":1268,"position":1},"title":"Social Media Marketing Homework for BloodhoundBlog Unchained","author":"Brian Brady","date":"April 24, 2009","format":false,"excerpt":"Ready for the big week ahead? I'm Brian Brady, one of the co-founders of BloodhoundBlog Unchained.\u00a0 I'm that guy with the suspenders on Facebook, LinkedIn, ActiveRain, et al.\u00a0 My goal (and yours) will be to establish a ubiquitous presence on these sites so that any past or potential customer can\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5313,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5313\/linkedin-as-a-prospecting-tool\/","url_meta":{"origin":1268,"position":2},"title":"LinkedIn As a Prospecting Tool","author":"Brian Brady","date":"October 29, 2008","format":false,"excerpt":"An old friend of mine recently asked me this about LinkedIn: I see your active with LinkedIn... have you upgraded to the pay version of the site, and if so, which version and would you be willing to share your feedback with me? Since I'll be talking about this at\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":237,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/237\/if-you-have-nothing-to-say-say-it-loud\/","url_meta":{"origin":1268,"position":3},"title":"If you have nothing to say, say it loud . . .","author":"Greg Swann","date":"August 23, 2006","format":false,"excerpt":"Probably the whole world knows about this amazingly cool site where you can create virtually any type of graphic atrocity, but it was new to me. I want to see that chrome effect over a desert sunset on a Realtor's business card. (Know thyself, though: As goofy as it is,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18074,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18074\/overnight-news-the-very-most-potent-marketing-magnet-is-habit-that-is-why-the-customer-is-always-right\/","url_meta":{"origin":1268,"position":4},"title":"Overnight News: The very most potent marketing magnet is habit. That is why the customer is always\u00a0right.","author":"Greg Swann","date":"April 25, 2021","format":false,"excerpt":"If you buy a Coke every time you go through a drive-through or hit the convenience store, you're drinking a lot of coke. You may have to figure out what to eat, but you always know how you'll be washing it down. Coke spends a ton of money on marketing\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2634,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2634\/zillows-virtual-sold-signs-go-live-are-yours-up-yet\/","url_meta":{"origin":1268,"position":5},"title":"Zillow’s Virtual Sold Signs go live: Are yours up yet?","author":"Greg Swann","date":"February 21, 2008","format":false,"excerpt":"If you're a working Realtor, Zillow.com's Virtual Sold Sign technology is another weapon you can deploy in your guerrilla marketing strategy. I raved about this when it was announced, but now the feature has finally gone live. What's a Virtual Sold Sign? If you were the the listing agent the\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1268"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1268\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}