{"id":1268,"date":"2007-04-05T08:21:06","date_gmt":"2007-04-05T15:21:06","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1268"},"modified":"2007-04-05T08:22:08","modified_gmt":"2007-04-05T15:22:08","slug":"zynergy-they-searched-for-a-house-but-they-found-you","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1268\/zynergy-they-searched-for-a-house-but-they-found-you\/","title":{"rendered":"Zynergy: They searched for a house, but they found you"},"content":{"rendered":"<p>This ad:<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/Zillow909Ad.jpg\"\/><\/p>\n<p>Appeared this morning next to Cathy&#8217;s listing in the FQ Story Historic District of Phoenix.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/Zillow909Listing.jpg\"\/><\/p>\n<p>As I said last night, I think all this kvetching and caviling is beside the point. You have a chance to put your marketing message in front of your share of four million visitors a month <i>for free<\/i>. If you do nothing more than create a profile page, your web site will gain an inbound link from a site with a Page Rank of seven, a fulsome offering to the Church of Googolatry. I had 37 page views on my profile yesterday, which is amazing considering that I have added almost nothing to the site.<\/p>\n<p>My pet theme for the year is: Control your own marketing. It becomes ever more clear that various types of lead vendors want to soak up as much as half of your commissions &#8212; even before your broker stuffs <i>his<\/i> bear-like paw in your pocket. The more you can do to make your own rain as cheaply as possible, the better your chances of earning at least a starvation wage in our &#8220;overpaid&#8221; profession.<\/p>\n<p>Take a chance and play with Zillow&#8217;s new toys. I don&#8217;t know that this will work. If it doesn&#8217;t, you&#8217;ve lost nothing but your time. But if it does, you will gain control of a whole new marketing channel.<br \/>\n<!-- technorati tags start --><\/p>\n<p style=\"text-align:right;font-size:10px;\">Technorati Tags: <a href=\"http:\/\/www.technorati.com\/tag\/real estate\" rel=\"tag\">real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate marketing\" rel=\"tag\">real estate marketing<\/a><\/p>\n<p><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This ad: Appeared this morning next to Cathy&#8217;s listing in the FQ Story Historic District of Phoenix. As I said last night, I think all this kvetching and caviling is beside the point. You have a chance to put your marketing message in front of your share of four million visitors a month for free. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,19,25],"tags":[],"class_list":{"0":"post-1268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-technology","9":"category-zillowcom","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8063,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8063\/social-media-marketing-homework-for-bloodhoundblog-unchained\/","url_meta":{"origin":1268,"position":0},"title":"Social Media Marketing Homework for BloodhoundBlog Unchained","author":"Brian Brady","date":"April 24, 2009","format":false,"excerpt":"Ready for the big week ahead? I'm Brian Brady, one of the co-founders of BloodhoundBlog Unchained.\u00a0 I'm that guy with the suspenders on Facebook, LinkedIn, ActiveRain, et al.\u00a0 My goal (and yours) will be to establish a ubiquitous presence on these sites so that any past or potential customer can\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2447,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2447\/unchained-social-networking-setting-up-a-facebook-profile\/","url_meta":{"origin":1268,"position":1},"title":"Unchained Social Networking:  Setting Up a Facebook Profile","author":"Brian Brady","date":"December 29, 2007","format":false,"excerpt":"I was a latecomer to Facebook. I was an early adopter of MySpace and, as a marketer, still prefer the open access to user data MySpace provides. Facebook profiles are \"closed\" to the public unless you have a \"connection\". As a user you may love that but as a marketer\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7884,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7884\/if-you-want-to-learn-what-we-know-and-to-learn-what-we-are-learning-youre-coming-to-bloodhoundblog-unchained-in-phoenix\/","url_meta":{"origin":1268,"position":2},"title":"If you want to learn what we know &#8212; and to learn what we are learning &#8212; you&#8217;re coming to BloodhoundBlog Unchained in Phoenix","author":"Greg Swann","date":"April 14, 2009","format":false,"excerpt":"Okay, this is my last pitch for BloodhoundBlog Unchained in Phoenix. If you can't figure out which side of the bread has the butter on it, you're just going to have to wear a bib. Here's the deal: What we're going to teach you, nobody teaches. We're going to go\u2026","rel":"","context":"In &quot;Egoism in Action&quot;","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1968,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1968\/advertising-to-ashley\/","url_meta":{"origin":1268,"position":3},"title":"Advertising to Ashley","author":"Brian Brady","date":"September 26, 2007","format":false,"excerpt":"Guy Kawasaki moderated a panel of college students in a combination panel\/ focus group about marketing to the Wired generation. The results are predictably astounding. See the one hour video here. Conversations are electronic- two users sent over 4000 text messages each month. From texting, they progress to mobile voice\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1261,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1261\/a-screen-shot-tour-of-zillowcoms-new-feature-set\/","url_meta":{"origin":1268,"position":4},"title":"A screen-shot tour of Zillow.com&#8217;s new feature set","author":"Greg Swann","date":"April 3, 2007","format":false,"excerpt":"Amending this: The site is live with Zillow.com founders Richard Barton and Lloyd Frink as the first Q&A links: These are screen shots I captured during a teleconference with Zillow.com Directory of Community Relations, David Gibbons. Everything is scaled to fit the weblog column, so the live pages, when they\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3163,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3163\/profiling-our-zillowcom-profile-using-landing-pages-and-photos-to-try-to-create-a-compelling-long-copy-ad-for-our-brokerage\/","url_meta":{"origin":1268,"position":5},"title":"Profiling our Zillow.com profile: Using landing pages and photos to try to create a compelling long-copy ad for our brokerage","author":"Greg Swann","date":"May 22, 2008","format":false,"excerpt":"We talked quite a bit at Unchained about profiles on Social Media Marketing sites. Once you've made a commitment to a site, you'll be adding a significant amount of content to that platform. When someone comes across something you've done, their natural impulse is to click through to your profile.\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1268"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1268\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}