{"id":12732,"date":"2010-07-23T18:27:18","date_gmt":"2010-07-24T01:27:18","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=12732"},"modified":"2010-07-23T18:27:18","modified_gmt":"2010-07-24T01:27:18","slug":"gettin-listings-sold-playin-hide-the-pea","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12732\/gettin-listings-sold-playin-hide-the-pea\/","title":{"rendered":"Gettin’ Listings Sold – Playin’ Hide the Pea"},"content":{"rendered":"

I’ve never really cared much about the infinite number of sites ‘marketing’ listings for real estate agents. It’s always struck me as oversold at best, and a con at worst. I’ll let you gentle readers gimme your experience in the comments section. I have done a kinda sorta poll in the last 10 days or so. The question was — How many sold listings do you attribute to any of the various sites that do that sorta thing?<\/em> Mostly I was greeted with a whole buncha silence, though some immediately admitted not knowing. <\/p>\n

This question began to bug me about 18 months ago as I was headin’ towards the return of my firm to our local San Diego market. I’m gonna be a lister for the most part — can’t help it, it’s in my DNA. My dad always said it was one of the ways to keep my ManCard. \ud83d\ude42 Actually, those who know me assume<\/em> I won’t be showing houses, as my son will be representing buyers who can’t get started in investment property, but can own as cheaply as they can rent — another post altogether. I’m more than happy for him to be on the road. \ud83d\ude42<\/p>\n

As I was sayin’, in January of 2009 I was wondering how effective these sites really are when the Firestones kissed the pavement. The answers most agents finally gave me were exactly what I’d expected — they use them to get listings.<\/strong> Potential sellers are impressed like Little Leaguers at their first big league game when they see that Larry Lister from TopProducer Real Estate will be putting their home on 3,058 different sites — and by Saturday to boot. Boy, does that guy know how to market, or what?! <\/p>\n

Um, I opt for ‘what’. This declaration of implied marketing savvy, also implies the agent is a techie of the first degree. Geez, does he leap tall buildings in a single bound too?<\/p>\n

Wanting to find out for myself, I did a little experiment with the first local listing I’d taken in about six years. No sign — no fancy stand-alone websites Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve never really cared much about the infinite number of sites ‘marketing’ listings for real estate agents. It’s always struck me as oversold at best, and a con at worst. I’ll let you gentle readers gimme your experience in the comments section. I have done a kinda sorta poll in the last 10 days or […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[62,5,10],"tags":[],"class_list":{"0":"post-12732","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-dirty-laundry","7":"category-real-estate","8":"category-realty-reality","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8478,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8478\/press-pause-before-i-get-popped-in-the-balls\/","url_meta":{"origin":12732,"position":0},"title":"Press Pause Before I Get Popped In The Balls","author":"Ryan Hartman","date":"May 16, 2009","format":false,"excerpt":"A ton's been going on at CentralPaLiving.Com. I've got like 5 great topics for blog posts shamelessly promoting the site. But for now, I'm hoping for some feedback on the video heavy approach I'm taking on the site's home page... Thinking maybe it'll be better to charm em into opting\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5403,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5403\/writing-an-office-policy-manual-for-real-estate-20\/","url_meta":{"origin":12732,"position":1},"title":"Writing an office policy manual for Real Estate 2.0","author":"Cheryl Johnson","date":"November 2, 2008","format":false,"excerpt":"As part of our current ongoing \"expansion\", for the last few days I have been trying to cobble together something that resembles a real estate company policy manual. I am going to post a few of my policy manual paragraphs here, in the hopes that my Bloodhound friends might suggest\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2634,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2634\/zillows-virtual-sold-signs-go-live-are-yours-up-yet\/","url_meta":{"origin":12732,"position":2},"title":"Zillow’s Virtual Sold Signs go live: Are yours up yet?","author":"Greg Swann","date":"February 21, 2008","format":false,"excerpt":"If you're a working Realtor, Zillow.com's Virtual Sold Sign technology is another weapon you can deploy in your guerrilla marketing strategy. I raved about this when it was announced, but now the feature has finally gone live. What's a Virtual Sold Sign? If you were the the listing agent the\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":226,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/226\/the-reporters-prayer\/","url_meta":{"origin":12732,"position":3},"title":"The Reporter’s Prayer . . .","author":"Greg Swann","date":"August 20, 2006","format":false,"excerpt":"On bended knee: \"May almighty god spare us from a world in which facts can be checked.\" Catherine Reagor in today's Arizona Republic:Check out the listings on homes: The phrase \"motivated investor\" describing the seller is pretty common.There are 46,680 active listings in the Arizona Regional Multiple Listings Service right\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2801,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2801\/zillowcom-makes-its-first-mls-wide-feed-agreement-and-in-the-process-disintermediates-its-first-idx-cartel\/","url_meta":{"origin":12732,"position":4},"title":"Zillow.com makes its first MLS-wide feed agreement and, in the process, disintermediates its first IDX cartel","author":"Greg Swann","date":"March 19, 2008","format":false,"excerpt":"Here's the PR, which the vendor cheerleaders will have reported:*Leading real estate Web site Zillow.com and MLS Property Information Network today announced a partnership to feed listings from the New England area MLS to Zillow.com on a daily basis. This partnership initiates the first participation at the MLS level in\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":516,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/516\/using-weblogs-as-the-platform-for-custom-real-estate-listing-web-sites\/","url_meta":{"origin":12732,"position":5},"title":"Using weblogs for custom real estate listing web sites . . .","author":"Greg Swann","date":"October 6, 2006","format":false,"excerpt":"More than a month ago, I said that I was going to do the custom web pages for any new listings as WordPress weblogs. Lucky me, since then we've sold down our inventory of listings, but we haven't added any new ones. That changes Thursday, and there are at least\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=12732"}],"version-history":[{"count":5,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12732\/revisions"}],"predecessor-version":[{"id":12773,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12732\/revisions\/12773"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=12732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=12732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=12732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}