{"id":1274,"date":"2007-04-07T13:51:38","date_gmt":"2007-04-07T20:51:38","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1274"},"modified":"2007-04-12T21:59:34","modified_gmt":"2007-04-13T04:59:34","slug":"thebrickranchcom-as-warm-and-fuzzy-as-an-easter-bunny","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1274\/thebrickranchcom-as-warm-and-fuzzy-as-an-easter-bunny\/","title":{"rendered":"TheBrickRanch.com: As warm and fuzzy as an Easter Bunny"},"content":{"rendered":"

We finally settled on the WordPress theme and look-and-feel for TheBrickRanch.com<\/a>. There’s more work to come, particularly the sidebar, but the site is ready for Monday’s official start of the Project Blogger<\/a> competition.<\/p>\n

<\/p>\n

Not to put too fine a point on it, but this is a reasonable example of what I’ve been talking about<\/a>. We’re selling real estate, yes. But we’re selling to<\/i> people, and I think it is important to connect with people immediately on an emotional — even visceral — level. Not: I am a good Realtor. Rather: I am like you. I share your values. I want for you what you<\/i> want. Yes, I want for your family to be safe, protected from the weather, financially secure. But much more than that, I want for all of you to live the life of quiet, undoubted serenity you see in that child’s face. I want your<\/i> children to feel that safe in our chaotic and sometimes hostile world. And I want to communicate every bit of that in a glance, without saying a word. I’m not selling houses. I’m selling the idea of a better life — because that<\/i> is what you’re buying.<\/p>\n

Can we do all that with warm colors and one photograph? Probably not. But the first close is to keep them from clicking away, and I think our theme can do that job. If we can keep them for ten seconds, we can keep them for ten minutes. If we can get them to come back once, we can get them to come back twenty times. If we can get them to agree that Teri Lussier is the Realtor to help them find that better life, we’re done. The playing field is cleared of competitors.<\/p>\n

Can we do all that? Sufficient unto the day. For now we have a visual theme. Take a look at what we’ve done so far<\/a>. The weblog is as warm and inviting as a dozen pastel Easter eggs — without all the indigestible hard-boiled chicken embryos inside…
\n< ?php include (\"REWL101.php\"); ?>
\n<\/p>\n

Technorati Tags: blogging<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

We finally settled on the WordPress theme and look-and-feel for TheBrickRanch.com. There’s more work to come, particularly the sidebar, but the site is ready for Monday’s official start of the Project Blogger competition. Not to put too fine a point on it, but this is a reasonable example of what I’ve been talking about. We’re […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,16],"tags":[],"class_list":{"0":"post-1274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-weblogging-101","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1484,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1484\/teri-lussier-there-are-no-do-overs-in-weblogging\/","url_meta":{"origin":1274,"position":0},"title":"Teri Lussier: There are no do-overs in weblogging","author":"Greg Swann","date":"May 30, 2007","format":false,"excerpt":"Derek Sterling Burress has an in-depth interview with Teri Lussier, owner of TheBrickRanch.com real estate weblog, Project Blogger contestant, and BloodhoundBlog contributor:Derek Sterling Burress: Since you are fairly new to the world of blogging, what has been some of the most difficult things you have had to learn as a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2875,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2875\/automated-valuation-models-my-new-favorite\/","url_meta":{"origin":1274,"position":1},"title":"Automated Valuation Models – My New Favorite","author":"Eric Blackwell","date":"April 1, 2008","format":false,"excerpt":"The quest for automated valuation is a thirst unquenched, a fire that cannot be extinguished and seeming itch that cannot be scratched. Man is forever curious about the worth of an asset. Whether it is one's home or one's home on the web, curiosity slays its share of felines and\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1670,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1670\/project-blogger-an-objective-post-mortem-analysis-i-hope\/","url_meta":{"origin":1274,"position":2},"title":"Project Blogger: An objective post-mortem analysis — I hope","author":"Greg Swann","date":"July 17, 2007","format":false,"excerpt":"Project Blogger is over -- I think. Truly the fun never starts, but the drama never stops. I mostly ignored everything except the work Teri Lussier and I did here, at TheBrickRanch.com and at RealEstateWeblogging101.com. The contest pretty much ignored me, too, an unexpected delight. We didn't win -- as\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2445,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2445\/updating-wordpress-for-the-new-year-just-because-were-living-in-an-ethereal-world-it-doesnt-mean-theres-no-house-keeping\/","url_meta":{"origin":1274,"position":3},"title":"Updating WordPress for the New Year: Just because we’re living in an ethereal world, it doesn’t mean there’s no house-keeping","author":"Greg Swann","date":"December 29, 2007","format":false,"excerpt":"I'm upgrading eight of the weblogs we host this weekend. That's not all the weblogs we host, just the ones that are currently being maintained on at least a semi-regular basis. The single-property-web-sites we've done as weblogs are languishing in neglect. These are the blogs I'm hitting:BloodhoundBlog.com BloodhoundBlog.TV BloodhoundRealty.com DistinctivePhoenix.com\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2642,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2642\/photodropper-wordpress-plug-in-puts-zillions-of-creative-commons-licensed-flick-photos-just-a-click-away\/","url_meta":{"origin":1274,"position":4},"title":"PhotoDropper WordPress plug-in puts zillions of creative-commons-licensed Flickr photos just a click away","author":"Greg Swann","date":"February 22, 2008","format":false,"excerpt":"Tipped by ProBlogger Darren Rowse, I'm adding the PhotoDropper WordPress plug-in to four of our weblogs this morning. What is it?With the Photo Dropper plugin, you can now search millions of Flickr photos and add them to your Wordpress posts with just 1 click, all without leaving your Wordpress dashboard.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1303,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1303\/better-faster-and-cheaper-in-time-and-effort-software-for-managing-the-weblogging-workflow\/","url_meta":{"origin":1274,"position":5},"title":"Better, faster and cheaper in time and effort: Software for managing the weblogging workflow","author":"Greg Swann","date":"April 15, 2007","format":false,"excerpt":"Robbie Paplin has a new weblog and he writes there and at Rain City Guide about the Deep Geek thinking underlying his decision-making process in selecting his new blogging platform. Very interesting reading. I spent my junk time yesterday doing fussy CSS tweaks on Teri Lussier's weblog, TheBrickRanch.com. This is\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1274"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1274\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}