{"id":12842,"date":"2010-08-04T11:29:49","date_gmt":"2010-08-04T18:29:49","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=12842"},"modified":"2010-08-06T17:14:34","modified_gmt":"2010-08-07T00:14:34","slug":"joe-ferrara-real-estate-attorney-founder-of-sellsius-real-estate-passes","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12842\/joe-ferrara-real-estate-attorney-founder-of-sellsius-real-estate-passes\/","title":{"rendered":"Joe Ferrara, Real Estate Attorney & Founder of Sellsius Real Estate Passes"},"content":{"rendered":"

Joe Ferrara, Manhattan real estate attorney and founder of Sellsius Real Estate<\/a>, passed away from an aggressive brain tumor yesterday.\u00a0 Joe, often credited as one of the pioneers of the online real estate community, explained and lampooned our industry from his home site.\u00a0 A ubiquitous presence, Joe offered advice to real estate agents, about online marketing, for Home Gain<\/a> and Inman News<\/a>.<\/p>\n

Joe had a vision of an online marketplace; a Craig’s List of sorts for the real estate industry<\/a>.\u00a0 While the RE.bots expended their energy and capital to aggregate listings, Joe thought his site might provide transparency for the NYC rental market, mostly dominated by the two, closed-system real estate boards.\u00a0 Ultimately, Joe thought Sellsius might encompass products and services for the dwelling and all that was in it.<\/p>\n

Joe was an accomplished real estate attorney, practicing in Manhattan.\u00a0 He had a creative eye towards marketing and was a fountain of new ideas.\u00a0 His presentation of the inane<\/a>, zany<\/a>, and funny<\/a>, real estate-related topics were addicting and his coverage of the technology sector, and how it might aid the real estate professional<\/a>, was comprehensive.\u00a0 Joe had the gift of detachment and could present ideas to the layman with the knowledge only an industry insider might have.<\/p>\n

Joe had a sense of justice.\u00a0 He willingly acted when he believed that the equilibrium of fair play had been imbalanced, regardless of the personal consequences.<\/p>\n

Joe Ferrara had a paradoxical understanding that, amidst the rush to introduce technology to real estate solicitation, personal relationships would play an increased role in the industry.\u00a0\u00a0 Consumer introductions however, would be atypical with our past marketing efforts.\u00a0 Joe believed that the broad reach and deep content, a real estate blog might have, would attract more quality customers to the best and brightest in the real estate industry.\u00a0 He felt, like I feel, that real estate agents should develop a worldwide, professional referral network..\u00a0 Joe acted on that belief with then partner, Rudy Bachraty (now of Trulia.com<\/a>), to organize Blog Tour USA<\/a>.\u00a0 The “Sellsius Boys” set out to personally meet as many industry professionals as they could, in the summer of 2007.<\/p>\n

The Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Joe Ferrara, Manhattan real estate attorney and founder of Sellsius Real Estate, passed away from an aggressive brain tumor yesterday.\u00a0 Joe, often credited as one of the pioneers of the online real estate community, explained and lampooned our industry from his home site.\u00a0 A ubiquitous presence, Joe offered advice to real estate agents, about online […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,2,5],"tags":[],"class_list":{"0":"post-12842","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-general","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":141,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/141\/sellsius%c2%b0-real-estate-blog\/","url_meta":{"origin":12842,"position":0},"title":"sellsius° real estate blog . . .","author":"Greg Swann","date":"July 27, 2006","format":false,"excerpt":"...is one-stop shopping for news and views from the Inman Real Estate Connect in San Francisco. Forty links and counting. Technorati Tags: blogging, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":389,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/389\/blogoff-post-12-weblog-review-sellsius\/","url_meta":{"origin":12842,"position":1},"title":"Blogoff Post #12: Weblog Review: Sellsius° . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"If I ever said anything nice about the Sellsius\u00b0 real estate weblog weblog, I take it all back! My hands are tired, my back is sore and I'm barely 11% done with their insane challenge! No, I take that taking-that-back back. Someday, I will find a way to love these\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":342,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/342\/sellsius-zillows-the-value-of-an-explicit-disclaimer-on-zillowcom\/","url_meta":{"origin":12842,"position":2},"title":"Sellsius Zillows the value of an explicit disclaimer on Zillow.com . . .","author":"Greg Swann","date":"September 16, 2006","format":false,"excerpt":"A vigorous cross-examination of David G. from Zillow.com. The richer ore is in the comments, so be sure to keep scrolling. Technorati Tags: blogging, disintermediation, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":374,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/374\/do-you-think-you-know-who-will-win-the-sellsius-101-blogoff-heres-your-chance-to-bet-on-the-outcome\/","url_meta":{"origin":12842,"position":3},"title":"Do you think you know who will win the Sellsius° 101 Blogoff? Here’s your chance to bet on the outcome . . .","author":"Greg Swann","date":"September 25, 2006","format":false,"excerpt":"Kevin Boer of In The Trenches has put together a virtual prediction market (a play-money betting line) on the outcome of the Sellsius\u00b0 101 Blogoff. BloodhoundBlog is heavily favored just now, so there's money to be made by backing Ardell. The action starts tonight at midnight, so lay down your\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":274,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/274\/zillow-poll-results\/","url_meta":{"origin":12842,"position":4},"title":"Zillow poll results . . .","author":"Greg Swann","date":"September 1, 2006","format":false,"excerpt":"...at Sellsius&176; blog. Good sense abounds. I'm not campaigning for a replay, but, a year from now, when the dew is off the Zillow rose, it would be interesting to see if opinions have changed significantly. Bravo to Sellsius&176; for doing all this work in any case. Technorati Tags: blogging,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":370,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/370\/coming-tuesday-the-real-estate-webloggers-blogoff\/","url_meta":{"origin":12842,"position":5},"title":"Coming Tuesday, the real estate webloggers blogoff . . .","author":"Greg Swann","date":"September 23, 2006","format":false,"excerpt":"First, Sellsius\u00b0 gave us 50 new posts in one day. They threw down a gauntlet: Could anyone do 101 new weblog entries in a single day? Ardell DellaLoggia took up the challenge and dared me to compete against her. We agreed on Tuesday, September 26th, for the blogoff. We'll start\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=12842"}],"version-history":[{"count":12,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12842\/revisions"}],"predecessor-version":[{"id":12876,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12842\/revisions\/12876"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=12842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=12842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=12842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}