{"id":1288,"date":"2007-04-10T21:45:53","date_gmt":"2007-04-11T04:45:53","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1288"},"modified":"2007-04-10T21:45:53","modified_gmt":"2007-04-11T04:45:53","slug":"zadvertising-on-zillowcom","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1288\/zadvertising-on-zillowcom\/","title":{"rendered":"Zadvertising on Zillow.com"},"content":{"rendered":"

I’m pleased with the first week’s run of my EZ Ads on Zillow; my hypotheses were mostly correct and I received a $500 loan commission from the ads. I’m making ten times the investment so that works for me.<\/p>\n

From Zillow:<\/p>\n\n\n
Loans For Long Beach<\/a><\/td>\n <\/td>\n\n\n\n\n\n\n\n
04\/05\/2007<\/td>\n<\/tr>\n<\/table>\n<\/td>\n04\/12\/2007<\/td>\n774<\/td>\n2<\/td>\n<\/tr>\n
Downtown Condo Loans<\/a><\/td>\n
\n<\/a><\/td>\n		04\/05\/2007<\/td>\n04\/12\/2007<\/td>\n781<\/td>\n5<\/td>\nRunning<\/td>\n<\/tr>\n
Verrado’s Lender<\/a><\/td>\n
\n<\/a><\/td>\n		04\/04\/2007<\/td>\n05\/04\/2007<\/td>\n157<\/td>\n3<\/td>\nRunning<\/td>\n<\/tr>\n
FQ Story’s Lender<\/a><\/td>\n
\n<\/a><\/td>\n		04\/04\/2007<\/td>\n04\/11\/2007<\/td>\n816<\/td>\n8<\/td>\nRunning<\/td>\n<\/tr>\n
Del Mar’s #1 Lender<\/a><\/td>\n
\n<\/a><\/td>\n		04\/04\/2007<\/td>\n04\/11\/2007<\/td>\n888<\/td>\n8<\/td>\nRunning<\/td>\n<\/tr>\n<\/table>\n

Let me walk you through my initial analysis:<\/p>\n

1-I picked Long Beach, CA (first two ads<\/em>) because I do business there. There aren’t a lot of posted listings and the price point isn’t that high. The OC Register suggested that higher price point neighborhoods attract higher users on Zillow<\/a> . Long Beach has an active historical district so I need to ask Laurie Manny<\/a> about the right zip codes.<\/p>\n

2-Verrado is an upscale neighborhood in the suburban Phoenix city of Buckeye. I picked it because Tony Marriott <\/a>lives and works there. It is not fully developed which accounts for the low impressions. I did receive an e-mail from a seller discussing lease options so one of the three was a real inquiry. There aren’t many posted listings there so this success is an anomoly to me. This neighborhood has promise because most professionals will forget it and it has a high price point.<\/p>\n

3-F.Q. Story is an historical neighborhood in Central Phoenix where Greg and Cathleen market. I originally picked this zip code as a juvenile prank so my mug would show up next to Cathy’s listing; I wanted to needle Greg. What I didn’t count on is that the homeowners there are maniacal about real estate<\/strong>. FQ Story homeowners pour so much of their heart and money into their restored homes. They are well educated and tech savvy. FQ Story is the perfect target market for Zillow<\/strong>. I’m going to stay in this neighborhood and amend my ad to say “No Cost Historical Renovation Loans”. The homeowners have good credit, plenty of equity, and a need for a home equity line of credit for remodeling. It helps that Greg uploaded some 30-40 listings.<\/p>\n

4-The final advertisement is targeted at zip codes near where I live. I uploaded 60-70 listings to <\/a>Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’m pleased with the first week’s run of my EZ Ads on Zillow; my hypotheses were mostly correct and I received a $500 loan commission from the ads. I’m making ten times the investment so that works for me. From Zillow: Loans For Long Beach   04\/05\/2007 04\/12\/2007 774 2 Downtown Condo Loans 04\/05\/2007 04\/12\/2007 […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-1288","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1256,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1256\/greg-peeing-on-the-tree-2\/","url_meta":{"origin":1288,"position":0},"title":"Zillow.com’s press release detailing added functionality in new software release","author":"Greg Swann","date":"April 3, 2007","format":false,"excerpt":"Zillow.com\u2122 Launches Home Q&A \"Ask Questions, Share Answers\"at the heart of numerous new features harnessing knowledge of agents, homeowners and neighbors Seattle -- April 4, 2007 -- Real estate Web site Zillow.com today announced the launch of Zillow\u2122 Home Q&A, among other new features aimed at further opening the site\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2810,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2810\/destination-vertical-zillow-houses-hot-or-not-for-homes\/","url_meta":{"origin":1288,"position":1},"title":"Destination: Vertical. Zillow houses “hot or not” for homes","author":"Greg Swann","date":"March 20, 2008","format":false,"excerpt":"Dig this. Dumb but fun. A sticky way to see a lot of ads -- but fun anyway. Serious reflection #1: Another way for Zillow to be a sticky, top-of-mind vertical search portal. Get 'em there. Keep 'em there. Satisfy all of their real estate needs. Serious reflection #2: The\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4152,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4152\/zillowcom-the-reconometrics-firm-of-the-future\/","url_meta":{"origin":1288,"position":2},"title":"Zillow.com: The “REconometrics” Firm of the Future?","author":"Brian Brady","date":"August 29, 2008","format":false,"excerpt":"Have you been watching Zillow.com lately, in the press? They've done a nice job at selling the mainstream media that they are the \"real estate statistics\" firm of choice. With the introduction of Zillow Mortgage Marketplace, they are aggregating real-time live quotes and are positioned to trump other media sites\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2121,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2121\/zillowcom-upgrades-its-advertising-arsenal-allowing-you-to-target-market-the-joneses-you-want-to-keep-up-with\/","url_meta":{"origin":1288,"position":3},"title":"Zillow.com upgrades its advertising arsenal, allowing you to target-market the Joneses you want to keep up with","author":"Greg Swann","date":"October 30, 2007","format":false,"excerpt":"I've been saying this for a long time: Buyers are temporarily interested in listings. Owners are always interested in their homes. Zillow.com wants buyers, hence the move to accept listings feeds. But what they really want are owners, people who will come back to the site again and again, potentially\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2958,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2958\/zillowcoms-mortgage-marketplace-brings-anonymous-apples-to-apples-mortgage-rate-quotes-to-consumers-free-consumer-leads-to-lenders\/","url_meta":{"origin":1288,"position":4},"title":"Zillow.com’s Mortgage Marketplace brings anonymous apples-to-apples mortgage rate quotes to consumers, free consumer leads to lenders","author":"Greg Swann","date":"April 13, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0Zillow.com's Mortgage Marketplace brings anonymous apples-to-apples mortgage rate quotes to consumers, free consumer leads to lenders Wouldn't it be great if you could get a broad array of mortgage quotes without having to make dozens of phone\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":590,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/590\/losing-your-zest-for-life-maybe-you-need-to-give-yourself-a-frank-eppraisal\/","url_meta":{"origin":1288,"position":5},"title":"Losing your Zest for life? 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