{"id":1293,"date":"2007-04-12T00:04:29","date_gmt":"2007-04-12T07:04:29","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1293"},"modified":"2007-04-12T22:00:34","modified_gmt":"2007-04-13T05:00:34","slug":"an-insanely-great-hyper-local-real-estate-weblogging-strategy-be-the-community","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1293\/an-insanely-great-hyper-local-real-estate-weblogging-strategy-be-the-community\/","title":{"rendered":"An insanely great hyper-local real estate weblogging strategy: Be the community"},"content":{"rendered":"

In January, I told y’all that I have an insanely great idea for making a local real estate weblog successful<\/a>. I actually had the idea last Summer, and I worked out all the details and software then. But we have been busy with other things, so I’ve just been sitting on this tactic for nine months.<\/p>\n

Just lately I promised to reveal three ideas, one good, one great, one insanely great<\/a>. If I were more of a showman — or an extractor of torment — I would disclose my stratagems in that order. But: I’m not going to do that. I want to talk about the big idea today, not alone because it’s time for us to implement this on Teri’s weblog<\/a>.<\/p>\n

<\/p>\n

But I do want for you to take a moment to reflect upon what a natural Teri Lussier is as a real estate weblogger<\/a>. I think the post I linked to betrays a pitch-perfect understanding of the kind of writing I was talking about the other night:<\/a> Here is something we share, and here is how I am involved with this shared value. Here are some of our neighbors, and here is why I feel honored to know them. The post isn’t about real estate or radio, it’s about “us.” Us? What us? Teri’s writing creates<\/i> an us, creates a tiny community of two who each see themselves in the context of the larger community.<\/p>\n

People do business with people they like. Experience? Great. Expertise? Bring it on. Integrity? I believe it. Obnoxious? Abrasive? Condescending? Overbearing? Get the hell out of my house! By design or by accident, I think Teri has landed on the intersection between cat blogs and viral blogs<\/a>, and I think this is the perfect place for a hyper-local real estate weblogger to be: Personable but professional, eliciting affection while earning trust.<\/p>\n

She delivers one hell of an introduction to everyone she meets through her weblog. The big job is to attract more people for her to meet. We’ll be talking about simpler, more mechanical means of achieving that goal as we go along. For now we’re going to Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In January, I told y’all that I have an insanely great idea for making a local real estate weblog successful. I actually had the idea last Summer, and I worked out all the details and software then. But we have been busy with other things, so I’ve just been sitting on this tactic for nine […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,16],"tags":[],"class_list":{"0":"post-1293","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-weblogging-101","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1049,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1049\/in-praise-of-an-insanely-great-idea-todd-carpenters-rembexcom-becomes-the-search-engine-of-the-renet\/","url_meta":{"origin":1293,"position":0},"title":"In praise of an insanely great idea: Todd Carpenter’s REMBEX.com becomes the search engine of the RE.net . . .","author":"Greg Swann","date":"February 16, 2007","format":false,"excerpt":"Sometime very soon I am going to eviscerate another Cheez Whiz Prize winner, but here is a function I would much rather undertake: Delivering praise without limits to an amazingly, outrageously great idea in real estate weblogging. Todd Carpenter runs REMBEX -- Real Estate & Mortgage Blogger's Exchange. It's a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":864,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/864\/think-globally-blog-locally-if-you-want-local-leads-from-your-real-estate-weblog-pursue-local-interests\/","url_meta":{"origin":1293,"position":1},"title":"Think globally, blog locally: If you want local leads from your real estate weblog, pursue local interests . . .","author":"Greg Swann","date":"January 6, 2007","format":false,"excerpt":"BloodhoundBlog tends very strongly to cover news and views of interest to real estate professionals nationwide. And -- guess what? -- our audience, by an overwhelming majority, consists of real estate professionals nationwide. Here's the bad news: If you have a real estate weblog, the chances are excellent that your\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1174,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1174\/can-yet-another-easy-blogging-local-content-solution-beat-community-building-local-real-estate-weblogs\/","url_meta":{"origin":1293,"position":2},"title":"Can yet another easy-blogging local-content solution beat community-building local real estate weblogs?","author":"Greg Swann","date":"March 19, 2007","format":false,"excerpt":"Jim Kimmons at RealEstateBusinessSuccess.com Blog has come up with yet another simple solution to the issue of using local real estate weblogging content as bait for leads. That makes four of these, by now, I think. Okayfine. Jim may have the better mousetrap for two reasons: He's linking directly to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1707,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1707\/theres-no-place-like-homepage-insanely-great-guerrilla-marketing-tactic-for-locally-focused-real-estate-weblogs\/","url_meta":{"origin":1293,"position":3},"title":"There’s no place like homepage: Insanely great Guerrilla Marketing tactic for locally-focused real estate weblogs","author":"Greg Swann","date":"July 29, 2007","format":false,"excerpt":"From ProBlogger:I met a blogger recently who had a blog with a very local focus. His Guerrilla Marketing Tactic was to do a deal with three internet cafes in his area to make his blog the home page on all of the computers. In return for this he gave them\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1498,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1498\/do-you-want-your-real-estate-weblog-content-to-be-highly-searchable-on-google-it-helps-to-let-things-go-to-your-head\/","url_meta":{"origin":1293,"position":4},"title":"Do you want your real estate weblog content to be highly searchable on Google? It helps to let things go to your head","author":"Greg Swann","date":"June 3, 2007","format":false,"excerpt":"Tom Royce of The Real Estate Bloggers has always been a good friend to BloodhoundBlog. We talked earlier today about the New York Times article I cited this morning. Out of that conversation came an email I shared with all the BloodhoundBlog contributors. Not to hold out on you, I'll\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5873,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5873\/the-thanksgiving-day-scenius-at-bloodhoundblog\/","url_meta":{"origin":1293,"position":5},"title":"The Thanksgiving Day scenius at BloodhoundBlog","author":"Greg Swann","date":"November 27, 2008","format":false,"excerpt":"Teri Lussier and Eric Blackwell get up early in a time zone two hours earlier than mine. Cheryl Johnson lives an hour later than me, but I don't think she ever sleeps. Anyway, this morning I woke up to Teri, Eric and Cheryl gnawing on a bunch of insanely great\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1293"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1293\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}