{"id":1298,"date":"2007-04-13T00:04:23","date_gmt":"2007-04-13T07:04:23","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1298"},"modified":"2007-04-12T23:29:36","modified_gmt":"2007-04-13T06:29:36","slug":"real-estate-weblogging-101-our-story-so-far","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1298\/real-estate-weblogging-101-our-story-so-far\/","title":{"rendered":"Real Estate Weblogging 101: Our story so far"},"content":{"rendered":"<p>Here&#8217;s a true fact of weblogging: Sometimes you decide you want to do something that requires you to go back and edit 30 or 40 posts. As an example, imagine that you decided you wanted to add a new category. You would have to go back and re-categorize all the posts that should be shoved into that mental drawer.<\/p>\n<p>I did something like this when I created the <a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?cat=16\" target=\"_blank\">Weblogging 101<\/a> category. I went back and added that category designation where it was appropriate.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/blogger-project.jpg\" hspace=\"26\"\/><\/p>\n<p>Tonight I decided to go that one better, by highlighting the more important posts in that category in such a way that I could reference them repeatedly from other posts. You&#8217;ll see me do this from time to time, where we have multiple posts on one important topic. I&#8217;ll link back to all the others from each post so that no one misses anything.<\/p>\n<p>There are two ways of doing this. One is manual coding, pasted in to the affected posts again and again. The other is to use <a href=\"http:\/\/www.php.net\/\" target=\"_blank\">PHP<\/a>, the web-based programming language WordPress itself is written in. I can write my links into a separate file, then <i>include<\/i> that file when I want to reference the links. The advantage is that I have one canonical version of the links. Moreover, the list of links is <i>dynamic<\/i>; every time I edit the list, all the posts referencing that file of links are changed accordingly.<\/p>\n<p>WordPress will run PHP unaided in many places on a weblog, and BloodhoundBlog runs on a lot of PHP. But within what WordPress calls &#8220;The Loop,&#8221; the software that displays weblog entries, running PHP requires a plug-in. I use <a href=\"http:\/\/www.nosq.com\/blog\/2006\/01\/runphp-plugin-for-wordpress\/\" target=\"_blank\">the runPHP WordPress plug-in by James Van Lommel<\/a>.<\/p>\n<p>So, what happens? At the end of a post like this one, I append this code inside angle brackets:<\/p>\n<pre align=\"center\">?php include (\"REWL101.php\"); ?<\/pre>\n<p>The file named REWL101.php, my file full of links, is opened and inserted at that point. When I make a change in that file, the change is instantly reflected in every post that &#8220;includes&#8221; it. I can add my set of links to dozens of posts &#8212; even making them <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1298\/real-estate-weblogging-101-our-story-so-far\/#more-1298\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a true fact of weblogging: Sometimes you decide you want to do something that requires you to go back and edit 30 or 40 posts. As an example, imagine that you decided you wanted to add a new category. You would have to go back and re-categorize all the posts that should be shoved [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,19,16],"tags":[],"class_list":{"0":"post-1298","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-weblogging-101","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1559,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1559\/real-estate-weblogging-101-a-how-to-book-in-weblog-form-for-would-be-real-estate-webloggers\/","url_meta":{"origin":1298,"position":0},"title":"Real Estate Weblogging 101: A how-to book-in-weblog-form for would-be real estate webloggers","author":"Greg Swann","date":"June 21, 2007","format":false,"excerpt":"In commemoration of the Southwest Real Estate Blogging Conference, BloodhoundBlog today launches Real Estate Weblogging 101, a book-in-weblog-form about weblogging for real estate professionals. The book is built as a WordPress weblog because it seemed foolish to me to write about a deep-linking medium without deep linking. Even so, I\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1190,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1190\/neighborhood-level-real-estate-weblogging-traffic-is-not-about-traffic-traffic-is-about-conversions\/","url_meta":{"origin":1298,"position":1},"title":"Neighborhood-level real estate weblogging: Traffic is not about traffic, traffic is about conversions","author":"Greg Swann","date":"March 22, 2007","format":false,"excerpt":"I'm quoting from comments to BloodhoundBlog posts, so I'm not going to show the links. Brian Brady to Teri Lussier: \"Soon she'll be winning carnivals.\" Not to put any pressure on the girl, but I think this is a fine idea. Won't win us the contest, but it's a testament\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1595,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1595\/seven-days-of-the-dog-thats-no-bloodhound-thats-just-a-mangy-old-mutt\/","url_meta":{"origin":1298,"position":2},"title":"Seven Days of the Dog: That&#8217;s no Bloodhound, that&#8217;s just a mangy old mutt!","author":"Greg Swann","date":"June 28, 2007","format":false,"excerpt":"We write a lot about real estate weblogging. We have categories on Blogging, on Blog Carnivals, on the Carnival of Real Estate and on Weblogging 101, with much of what we've written on real estate weblogging having been repurposed into a blog-book on the subject, RealEstateWeblogging101.com. Truly, weblogging is a\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":384,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/384\/blogoff-post-7-weblog-review-in-the-trenches\/","url_meta":{"origin":1298,"position":3},"title":"Blogoff Post #7: Weblog Review: In the Trenches . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"Kevin Boer's In the Trenches weblog is a serious place -- notwithstanding Kevin's creation of a predictive betting market for the Sellsius\u00b0 101 Blogoff. Kevin believes in math, and it shows. His weblog is awash in charts and data, and he doesn't hesitate to create his own metrics where none\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1165,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1165\/perfectibility-in-weblogging-revising-yourself-to-genius\/","url_meta":{"origin":1298,"position":4},"title":"Perfectibility in weblogging: Revising yourself to genius","author":"Greg Swann","date":"March 18, 2007","format":false,"excerpt":"I replaced Teri Lussier's photo this morning. I'm talking about the little thumbnail photos you see running down the sidebar. Guys are easy to crop, because our hair is short. But in my original crop of Teri's photo, I left her too much hair -- which left her with way\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":432,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/432\/blogoff-post-55-real-estate-weblogging-write-about-blogging\/","url_meta":{"origin":1298,"position":5},"title":"Blogoff Post #55: Real estate weblogging? Get real . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"More from Seth Godin offers 56 tips on how to get traffic for your weblog. Here are four that I've had enough of:Use lists. Include polls, meters and other eye candy. Do email interviews with the well-known. Be anonymous.Anonymity can be cool if there's a reason for it. If you\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1298"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1298\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}