![](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/TheRiderOfYourLife.jpg\"\/)
<\/p>\n<\/p>\n
Seen this morning in Surprise, Arizona. That’s a pre-printed rider, too, courtesy of the local board of realtors. I might have said “Not Bank-Owned” instead of “Not A[n] REO,” but, either way, we’re seeing the birth of a powerful new marketing message.<\/p>\n","protected":false},"excerpt":{"rendered":"
Seen this morning in Surprise, Arizona. That’s a pre-printed rider, too, courtesy of the local board of realtors. I might have said “Not Bank-Owned” instead of “Not A[n] REO,” but, either way, we’re seeing the birth of a powerful new marketing message.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,6,5],"tags":[],"class_list":{"0":"post-12998","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-casual-friday","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":167,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/167\/time-of-the-signs-times-two\/","url_meta":{"origin":12998,"position":0},"title":"Time of the signs times two . . .","author":"Greg Swann","date":"August 3, 2006","format":false,"excerpt":"Here are a couple of demos of custom signs for listings. These aren't built to size (24x36\"), they're just scale models (~27%) so that I can see how things work together. Our normal riser will sit atop these, with a rider with the price hanging below. The whole Bloodhound sign\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":165,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/165\/signs-of-competitive-advantage\/","url_meta":{"origin":12998,"position":1},"title":"Signs of competitive advantage . . .","author":"Greg Swann","date":"August 2, 2006","format":false,"excerpt":"I've written about our signs before. Counting the custom rider and the rental for the post, a configuration like that shown to the right costs about $275. The post rental is per house, of course, as is the cost of the rider. The top and middle signs are re-usable, but\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1239,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1239\/independence-day-taking-control-of-your-marketing\/","url_meta":{"origin":12998,"position":2},"title":"Independence Day – It’s Your Business","author":"Kris Berg","date":"March 30, 2007","format":false,"excerpt":"It finally dawned on me. I have been grappling with the idea of single-property websites for some time. Should I? Shouldn't I? Would a single-property website for a listing enhance the exposure of the home and therefore hasten a sale or would it simply serve to impress the seller? Would\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12840,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12840\/are-you-using-qr-codes-on-your-flyers-or-signs\/","url_meta":{"origin":12998,"position":3},"title":"Are you using QR codes on your flyers or signs?","author":"Greg Swann","date":"August 2, 2010","format":false,"excerpt":"Vide: That says: \"Text HOUND9 to 88000.\" If you snap a picture of it with a QR-code-reading client on your smart-phone, it should, in three steps or fewer, take you to a DriveBuy Technologies page for one of Cathleen's short sale listings. If you like good design, QR codes are\u2026","rel":"","context":"In "Innovation"","block_context":{"text":"Innovation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/innovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":390,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/390\/blogoff-post-13-little-white-signs-are-tin-eared-real-estate-marketing\/","url_meta":{"origin":12998,"position":4},"title":"Blogoff Post #13: Little white signs are tin-eared real estate marketing . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This is one of my favorites from my Arizona Republic column:You're driving through a neighborhood, and there it is. Not the \"For Sale\" sign, the rider - the little white plastic sign slung beneath. There, for all the world to see, is the ultimate testament to tin-eared real-estate marketing: A\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1831,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1831\/seth-on-business-cards-of-particular-interest-to-realtors-and-lenders\/","url_meta":{"origin":12998,"position":5},"title":"Seth on business cards — of particular interest to Realtors and lenders","author":"Greg Swann","date":"August 21, 2007","format":false,"excerpt":"Seth Godin on business card mistakes:Don't print your own cards. Just because Avery and others make those little perforated sheets of paper doesn't mean you should use them. Don't use big type for the address and contact info. The #1 way we can tell if a business card is cheesy\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=12998"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12998\/revisions"}],"predecessor-version":[{"id":12999,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/12998\/revisions\/12999"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=12998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=12998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=12998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}