{"id":13002,"date":"2010-08-15T18:31:06","date_gmt":"2010-08-16T01:31:06","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13002"},"modified":"2010-08-15T18:31:01","modified_gmt":"2010-08-16T01:31:01","slug":"me-and-claudia-and-php-using-internet-real-estate-marketing-to-you-know-sell-real-estate","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13002\/me-and-claudia-and-php-using-internet-real-estate-marketing-to-you-know-sell-real-estate\/","title":{"rendered":"Me and Claudia and PHP: Using internet real estate marketing to — you know — sell real estate…"},"content":{"rendered":"

So, the Arizona Republic<\/em> ran an article yesterday on on-line real estate marketing<\/a> and you will never in a million years guess who they did not call. I never get called for any of those kinds of things — the RaiseTheBarTab kinds of events — even though we’re doing cooler stuff than anyone I know of. I’m not weeping. I’m always very forthcoming with everything I know, but if there is going to be a cadre of Realtors dead set against learning how to do the work I do, I’m more than happy to have them working in my own market.<\/p>\n

And I’m not bragging, either. We’re going to have a banner year, for us, in terms of volume of transactions, and we’re kicking the asses of all the canned-software Twitter-fidgets named in the article. But we are digging our way out of a deep hole, and we’re a long way from where I want us to be. I like to brag that we spend almost nothing on marketing, but the fact is that we almost never have<\/em> any money to spend on marketing. I will put every Realtor in Phoenix on notice: When we have money and staff, we are going to be a force to contend with.<\/p>\n

So, even though I don’t issue any Twitter spasms, at least not non-robotically, of late I am putting paid to a lot of new and interesting real estate marketing ideas.<\/p>\n

What’s changed? Cathleen is giving me some Claudia time. Claudia Couts is the housekeeper I made Cathleen hire last year. She’s with us for two hours a day, six days a week. She keeps the house down to a manageable level of chaos and takes care of all the pet-maintenance duties. The idea was to open up the time that Cathleen was spending on those chores, and this has been a win-win all around.<\/p>\n

Lately I’ve been buried in paperwork, at which I’m horrible, and I had marketing ideas that required small amounts of rote labor — at which I’m also horrible. I thought we might hire a virtual assistant, but Cathleen suggested giving Claudia a Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

So, the Arizona Republic ran an article yesterday on on-line real estate marketing and you will never in a million years guess who they did not call. I never get called for any of those kinds of things — the RaiseTheBarTab kinds of events — even though we’re doing cooler stuff than anyone I know […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,379,6,5,19],"tags":[],"class_list":{"0":"post-13002","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-innovation","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3163,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3163\/profiling-our-zillowcom-profile-using-landing-pages-and-photos-to-try-to-create-a-compelling-long-copy-ad-for-our-brokerage\/","url_meta":{"origin":13002,"position":0},"title":"Profiling our Zillow.com profile: Using landing pages and photos to try to create a compelling long-copy ad for our brokerage","author":"Greg Swann","date":"May 22, 2008","format":false,"excerpt":"We talked quite a bit at Unchained about profiles on Social Media Marketing sites. 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When someone comes across something you've done, their natural impulse is to click through to your profile.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2644,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2644\/living-up-to-the-bloodhoundblog-mission-statement-were-everything-you-wish-were-in-realtor-magazine\/","url_meta":{"origin":13002,"position":1},"title":"Living up to the BloodhoundBlog mission statement: We’re everything you wish were in Realtor magazine","author":"Greg Swann","date":"February 23, 2008","format":false,"excerpt":"This is our mission statement:BloodhoundBlog is everything you wish were in Realtor magazine \u2014 but isn\u2019t.Damned if it ain't the gospel truth! Realtor Magazine does a cover story on real estate weblogging -- and none of the Bloodhounds are there. Not sour grapes. 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I sold the seller this home and she has always understood what we're about, so I'm glad she got to be\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6370,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6370\/last-call-for-end-of-the-year-discounts-on-tickets-for-bloodhoundblog-unchained-in-phoenix-april-28-may-1-2009-and-catch-us-for-free-at-zillows-offices-in-seattle-on-february-12\/","url_meta":{"origin":13002,"position":4},"title":"Last call for end-of-the-year discounts on tickets for BloodhoundBlog Unchained in Phoenix, April 28 – May 1, 2009 — and catch us for free at Zillow’s offices in Seattle on February 12","author":"Greg Swann","date":"December 31, 2008","format":false,"excerpt":"This is the front and back face of a door-hanger we have going out in high-equity neighborhoods starting January 3rd. In most of Phoenix, for now, listing is essentially limited to short sales and lender-owned homes, so most of our time this year will be devoted to buyers. But if\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1822,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1822\/drive-on-were-back-but-dns-resolution-can-be-flaky\/","url_meta":{"origin":13002,"position":5},"title":"Drive On: We’re back, but DNS resolution can be flaky","author":"Greg Swann","date":"August 18, 2007","format":false,"excerpt":"If you're seeing this post, you're finding BloodhoundBlog on our new file server. A word of caution: Domain Name Servers attach like Velcro, at little at a time. 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