{"id":13002,"date":"2010-08-15T18:31:06","date_gmt":"2010-08-16T01:31:06","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13002"},"modified":"2010-08-15T18:31:01","modified_gmt":"2010-08-16T01:31:01","slug":"me-and-claudia-and-php-using-internet-real-estate-marketing-to-you-know-sell-real-estate","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13002\/me-and-claudia-and-php-using-internet-real-estate-marketing-to-you-know-sell-real-estate\/","title":{"rendered":"Me and Claudia and PHP: Using internet real estate marketing to — you know — sell real estate…"},"content":{"rendered":"

So, the Arizona Republic<\/em> ran an article yesterday on on-line real estate marketing<\/a> and you will never in a million years guess who they did not call. I never get called for any of those kinds of things — the RaiseTheBarTab kinds of events — even though we’re doing cooler stuff than anyone I know of. I’m not weeping. I’m always very forthcoming with everything I know, but if there is going to be a cadre of Realtors dead set against learning how to do the work I do, I’m more than happy to have them working in my own market.<\/p>\n

And I’m not bragging, either. We’re going to have a banner year, for us, in terms of volume of transactions, and we’re kicking the asses of all the canned-software Twitter-fidgets named in the article. But we are digging our way out of a deep hole, and we’re a long way from where I want us to be. I like to brag that we spend almost nothing on marketing, but the fact is that we almost never have<\/em> any money to spend on marketing. I will put every Realtor in Phoenix on notice: When we have money and staff, we are going to be a force to contend with.<\/p>\n

So, even though I don’t issue any Twitter spasms, at least not non-robotically, of late I am putting paid to a lot of new and interesting real estate marketing ideas.<\/p>\n

What’s changed? Cathleen is giving me some Claudia time. Claudia Couts is the housekeeper I made Cathleen hire last year. She’s with us for two hours a day, six days a week. She keeps the house down to a manageable level of chaos and takes care of all the pet-maintenance duties. The idea was to open up the time that Cathleen was spending on those chores, and this has been a win-win all around.<\/p>\n

Lately I’ve been buried in paperwork, at which I’m horrible, and I had marketing ideas that required small amounts of rote labor — at which I’m also horrible. I thought we might hire a virtual assistant, but Cathleen suggested giving Claudia a Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

So, the Arizona Republic ran an article yesterday on on-line real estate marketing and you will never in a million years guess who they did not call. I never get called for any of those kinds of things — the RaiseTheBarTab kinds of events — even though we’re doing cooler stuff than anyone I know […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[212,379,6,5,19],"tags":[],"class_list":{"0":"post-13002","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-innovation","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2104,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2104\/the-soul-of-a-bigger-bloodhound-anticipating-bloodhoundblogtv\/","url_meta":{"origin":13002,"position":0},"title":"The soul of a bigger Bloodhound: Anticipating BloodhoundBlog.TV","author":"Greg Swann","date":"October 25, 2007","format":false,"excerpt":"We're about to grow to be a much bigger dog. We're a media play to begin with -- news and views, not sales and service. People lecture us all the time that we don't get real estate weblogging, a point we might dispute. Weblogging about the real estate business, on\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6370,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6370\/last-call-for-end-of-the-year-discounts-on-tickets-for-bloodhoundblog-unchained-in-phoenix-april-28-may-1-2009-and-catch-us-for-free-at-zillows-offices-in-seattle-on-february-12\/","url_meta":{"origin":13002,"position":1},"title":"Last call for end-of-the-year discounts on tickets for BloodhoundBlog Unchained in Phoenix, April 28 – May 1, 2009 — and catch us for free at Zillow’s offices in Seattle on February 12","author":"Greg Swann","date":"December 31, 2008","format":false,"excerpt":"This is the front and back face of a door-hanger we have going out in high-equity neighborhoods starting January 3rd. In most of Phoenix, for now, listing is essentially limited to short sales and lender-owned homes, so most of our time this year will be devoted to buyers. But if\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":947,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/947\/bloodhoundblog-to-host-february-5th-carnival-of-real-estate\/","url_meta":{"origin":13002,"position":2},"title":"BloodhoundBlog to host February 5th Carnival of Real Estate","author":"Greg Swann","date":"January 25, 2007","format":false,"excerpt":"So: We\u2019re hitting all 12 cylinders, with two grand slam introductions this week. I should think we would be a slam dunk for next week\u2019s Carnival of Real Estate. Except\u2026 We\u2019re hosting it. Not this Monday, a week from Monday. We offered a long time ago to pick up the\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":230,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/230\/the-carnival-of-real-estate-4\/","url_meta":{"origin":13002,"position":3},"title":"The Carnival of Real Estate . . .","author":"Greg Swann","date":"August 21, 2006","format":false,"excerpt":"...is up at The Pine Needle Lawn. Sorry to be so late saying so, but this dreadfully slow real estate market has us coming and going... We're also featured in this week's Carnival of Business. And: We have decided that when we host the Carnival of Real Estate (deadline October\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1997,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1997\/oh-good-grief-he-went-to-jared\/","url_meta":{"origin":13002,"position":4},"title":"Oh, good grief! He went to JARED…","author":"Greg Swann","date":"October 2, 2007","format":false,"excerpt":"Joel Burslem cites a Glenn Kelman quote from a comment to John Cook's post this morning, but I think this one is more interesting:By the way, no matter how many times the real estate industry insists that we're JARED (Just Another Real Estate Discounter) we can't help but add that\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3143,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3143\/bloodhoundblog-unchained-real-estate-website-makeover\/","url_meta":{"origin":13002,"position":5},"title":"BloodhoundBlog Unchained: Real Estate Website Makeover…","author":"Odysseus","date":"May 19, 2008","format":false,"excerpt":"We're Unchained, but we're still wired to the net -- wirelessly. These posts are set up so that folks can make notes or comments in real time. Mary McKnight of RSS Pieces will review and suggest improvements to several web sites and weblogs:Mary Burak\u2019s Advanced Access Site JTC Realty Group\u2019s\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13002"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13002\/revisions"}],"predecessor-version":[{"id":13003,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13002\/revisions\/13003"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}