{"id":13044,"date":"2010-08-19T20:30:02","date_gmt":"2010-08-20T03:30:02","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13044"},"modified":"2010-08-19T20:36:37","modified_gmt":"2010-08-20T03:36:37","slug":"a-weblogging-strategy-for-non-writerly-realtors-or-how-you-can-learn-to-stop-worrying-and-love-your-blog","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13044\/a-weblogging-strategy-for-non-writerly-realtors-or-how-you-can-learn-to-stop-worrying-and-love-your-blog\/","title":{"rendered":"A weblogging strategy for non-writerly Realtors. Or: How you can learn to stop worrying and love your blog."},"content":{"rendered":"

I was on the phone yesterday with Chris Johnson, talking with him about Realtor weblogs. He mentioned that some of the buyers of his real estate weblogs<\/a> are having trouble coming up with regular content.<\/p>\n

I have a solution for them.<\/p>\n

What should they do? Stop worrying about it — and solve the real marketing problem instead.<\/p>\n

Instead of building a blogsite around a regularly-updated weblog, it would make more sense to me for reluctant writers to build the blogsite around the mission-critical content instead.<\/p>\n

Here’s the deal: There are a finite number of topics that you absolutely, positively need to cover. Whatever target-marketed niche the blog is concerned with, you need to document that niche in a fairly comprehensive way.<\/p>\n

How many articles would that take? Five? Ten? Surely not twenty. If you’ve done what you need to do, you can ignore the blog except when you’re burning up with something to say.<\/p>\n

A WordPress theme like Equilibrium<\/a> would give your weblog a magazine-like look and feel. The “featured” section could highlight the three or six or nine posts that are mission-critical for your niche. And the “latest post” section can document your more-recent musings. If you write something crucial later on, you can rotate it into the “featured” section.<\/p>\n

Here’s the thing: Everything so-called weblogging experts (including me) have told you about real estate weblogging is probably wrong.<\/p>\n

You are not trying to build long-term relationships with regular visitors who will wait for your latest pronouncements with bated breath. Instead, the objective of your blogsite should be to provide mission-critical information to people who will find you by Google when they need you and who will be happy to forget you just as soon as they no longer need you. The magazine-style blogsite fits that approach perfectly.<\/p>\n

The purpose of your weblog is not to be available for lonely people looking for friends. It is not to make you one of the cool kids, so that Realtors from all over the world can show up at your place to grouse about how awful the real estate market is. The purpose of your blog is certainly<\/em> not to make Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I was on the phone yesterday with Chris Johnson, talking with him about Realtor weblogs. He mentioned that some of the buyers of his real estate weblogs are having trouble coming up with regular content. I have a solution for them. What should they do? Stop worrying about it — and solve the real marketing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,212,29,6,5],"tags":[],"class_list":{"0":"post-13044","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-flourishing","8":"category-group-therapy","9":"category-marketing","10":"category-real-estate","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3143,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3143\/bloodhoundblog-unchained-real-estate-website-makeover\/","url_meta":{"origin":13044,"position":0},"title":"BloodhoundBlog Unchained: Real Estate Website Makeover…","author":"Odysseus","date":"May 19, 2008","format":false,"excerpt":"We're Unchained, but we're still wired to the net -- wirelessly. These posts are set up so that folks can make notes or comments in real time. Mary McKnight of RSS Pieces will review and suggest improvements to several web sites and weblogs:Mary Burak\u2019s Advanced Access Site JTC Realty Group\u2019s\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2462,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2462\/speaking-in-tongues-just-for-cheryl-johnson-building-content-rich-custom-web-sites-in-php\/","url_meta":{"origin":13044,"position":1},"title":"Speaking in tongues just for Cheryl Johnson: Building content-rich custom web sites in PHP","author":"Greg Swann","date":"January 2, 2008","format":false,"excerpt":"The deafening clamor in my mailbox suggests that almost nobody is interested in what I have to say about using PHP to automate weblog and web site content creation. That's actually a good sign, in the sense that automated web site creation is one of the key tools we use\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2511,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2511\/real-estate-weblogging-101-wringing-actual-commerce-out-of-your-commercial-weblog\/","url_meta":{"origin":13044,"position":2},"title":"Real Estate Weblogging 101: Wringing actual commerce out of your commercial weblog","author":"Greg Swann","date":"January 18, 2008","format":false,"excerpt":"I'm engaged in a debate with Dustin Luther at his place, but the issues are important enough that I want to highlight some of my remarks here. The meta-issue: Is linking back and forth among real estate weblogs an effective marketing strategy for a consumer-focused, client-seeking real estate weblog, or\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":935,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/935\/just-incredible-incredibleagentcom-steals-images-and-content-from-prominent-real-estate-webloggers-to-sell-free-weblogs\/","url_meta":{"origin":13044,"position":3},"title":"Just incredible: IncredibleAgent.com steals images and content from prominent real estate webloggers to sell “free” weblogs","author":"Greg Swann","date":"January 23, 2007","format":false,"excerpt":"Wanna hear something incredible? Odysseus the TV Spokesmodel Bloodhound, unbeknownst to anyone, has been serving as the Spokesmodel for an internet vendor's site. Involuntarily. Without compensation. Without permission. Forgive me for the following enormous image: Who doesn't love those eyes staring out at you, looking for you through the mail\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1527,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1527\/redfins-sweet-digs-weblogs-resurrected-as-neighborhood-sites\/","url_meta":{"origin":13044,"position":4},"title":"Redfin’s Sweet Digs weblogs resurrected as neighborhood sites","author":"Greg Swann","date":"June 12, 2007","format":false,"excerpt":"From John Cook's Venture Blog:\"Sweet Digs\" is back -- kind of. The Redfin real estate blog, which was shut down last month after agents complained to the Northwest Multiple Listing Service that the home reviews were hurting sales, is making its return today in a modified state. No longer will\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6531,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6531\/shawna-ebersoles-ishopgreenwoodcom-is-very-rich-in-content-but-it-may-be-just-a-little-bit-too-rich-in-color\/","url_meta":{"origin":13044,"position":5},"title":"Shawna Ebersole’s iShopGreenwood.com is very rich in content — but it may be just a little bit too rich in color","author":"Greg Swann","date":"January 14, 2009","format":false,"excerpt":"My apologies for my recent absence. I came down with a cold -- a warning from god about going to Seattle in the Winter -- then got bit in the ass by a long-standing Real Life Dilemma. I missed all of the vendorslut \"news,\" so I don't even know how\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13044"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13044\/revisions"}],"predecessor-version":[{"id":13045,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13044\/revisions\/13045"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}