{"id":13046,"date":"2010-08-20T17:05:05","date_gmt":"2010-08-21T00:05:05","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13046"},"modified":"2010-08-21T22:50:49","modified_gmt":"2010-08-22T05:50:49","slug":"if-you-are-a-working-realtor-if-you-list-and-sell-residential-real-estate-for-a-living-the-time-you-spend-on-social-media-sites-is-almost-certainly-anti-marketing-doing-you-more-financial-harm","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13046\/if-you-are-a-working-realtor-if-you-list-and-sell-residential-real-estate-for-a-living-the-time-you-spend-on-social-media-sites-is-almost-certainly-anti-marketing-doing-you-more-financial-harm\/","title":{"rendered":"If you are a working Realtor — if you list and sell residential real estate for a living — the time you spend on social media sites is almost certainly anti-<\/em>marketing, doing you more financial harm than good."},"content":{"rendered":"

Chris Johnson pulled this out of our phone conversation the other night, quoting me on Twitter:<\/p>\n

People don’t want a relationship with you. They just want your damn services.<\/p><\/blockquote>\n

We were talking about real estate weblogging, but the principle applies even more firmly to the world of social media — Twitter, Facebook, etc.<\/p>\n

The notion that strangers are seeking out Realtors in order to befriend them is absurd. For a Realtor to get invited on a getaway weekend with three people who are not old school chums would require that all the undertakers and life insurance salespeople they know are already engaged. We all know what to expect from Realtors in any sort of social setting — which is why there is an entire mini-industry of RE(education)Camps to train Realtors to resist their smarmy, deal-probing impulses on-line.<\/p>\n

That’s point number one, neatly Tweeted by Chris — who is, don’t forget, a vendor: You are the means to your clients’ ends, not an end in yourself. Even though you might sometimes hit it off just right with a client and forge a serious friendship, in virtually all cases — including those where you make a friend — it’s the mission-critical job that matters, not your sweet personality.<\/p>\n

And that friendship? It will seem serious to you alone. If you are any good as a Realtor, your deep, deep friendship will be invisible to everyone else. You should be much too busy to be anyone’s friend. If you make a stout effort, you can hold up your end with your spouse and kids, but, beyond that, you should expect to hear this from the people you think of as being your friends: “The only time we ever get to see you is when we’re buying or selling a house!” That<\/em> is real estate in real life.<\/p>\n

Here’s point number two: “Marketing” by social media is a huge waste of time. Selling<\/em> is one-on-one, focused, time-consuming and goal-directed. Marketing,<\/em> done properly, is broadcast, diffuse, time-efficient and passive and long-term in its goal-pursuit. Even if you are really doing your best to market your services on-line, if you are doing it Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Chris Johnson pulled this out of our phone conversation the other night, quoting me on Twitter: People don’t want a relationship with you. They just want your damn services. We were talking about real estate weblogging, but the principle applies even more firmly to the world of social media — Twitter, Facebook, etc. The notion […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[397,24,29,6,5],"tags":[],"class_list":{"0":"post-13046","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-abusing-twitter","7":"category-egoism-in-action","8":"category-group-therapy","9":"category-marketing","10":"category-real-estate","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":13529,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13529\/its-415-pm-do-you-know-where-your-realtor-is-a-consumers-guide-to-using-social-media-the-supervise-your-goof-off-employee\/","url_meta":{"origin":13046,"position":0},"title":"It’s 4:15 pm. Do you know where your Realtor is? A consumer’s guide to using social media to supervise your goof-off employee.","author":"Greg Swann","date":"November 6, 2010","format":false,"excerpt":"Your mortgage lender just called. The appraiser is standing outside the home you're hoping to buy, but there is no key in the lockbox. The lender called you so that you could call your Realtor. Your Realtor in turn can call the listing agent, and then someone can get over\u2026","rel":"","context":"In "Abusing Twitter"","block_context":{"text":"Abusing Twitter","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/abusing-twitter\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2644,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2644\/living-up-to-the-bloodhoundblog-mission-statement-were-everything-you-wish-were-in-realtor-magazine\/","url_meta":{"origin":13046,"position":1},"title":"Living up to the BloodhoundBlog mission statement: We’re everything you wish were in Realtor magazine","author":"Greg Swann","date":"February 23, 2008","format":false,"excerpt":"This is our mission statement:BloodhoundBlog is everything you wish were in Realtor magazine \u2014 but isn\u2019t.Damned if it ain't the gospel truth! Realtor Magazine does a cover story on real estate weblogging -- and none of the Bloodhounds are there. Not sour grapes. We're the big dogs in this menagerie\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1237,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1237\/skilled-realtor-bargain-of-lifetime\/","url_meta":{"origin":13046,"position":2},"title":"Skilled Realtor bargain of lifetime","author":"Greg Swann","date":"March 30, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Skilled Realtor bargain of lifetime We own 65 Internet domains so far. Of those, 29 are actually hosted on the Internet, sites you can visit with your Web browser. The others are \"pointed\" at the hosted sites. If you forget that\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13002,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13002\/me-and-claudia-and-php-using-internet-real-estate-marketing-to-you-know-sell-real-estate\/","url_meta":{"origin":13046,"position":3},"title":"Me and Claudia and PHP: Using internet real estate marketing to — you know — sell real estate…","author":"Greg Swann","date":"August 15, 2010","format":false,"excerpt":"So, the Arizona Republic ran an article yesterday on on-line real estate marketing and you will never in a million years guess who they did not call. I never get called for any of those kinds of things -- the RaiseTheBarTab kinds of events -- even though we're doing cooler\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2811,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2811\/real-estate-is-entertainment-%e2%80%93-are-you-entertaining\/","url_meta":{"origin":13046,"position":4},"title":"Real Estate is Entertainment \u2013 Are You Entertaining?","author":"Dave Phillips","date":"March 20, 2008","format":false,"excerpt":"Last week I heard my pal Walt Baczkowski, CEO of the Metropolitan Consolidated Association of REALTORS\u00ae, make the statement, \u201creal estate has become entertainment.\u201d\u00a0 The statement struck me like one of those V8 smacks to the head.\u00a0 The more I thought about it, the more the statement became true.\u00a0 Just\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1284,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1284\/haikunomics\/","url_meta":{"origin":13046,"position":5},"title":"Haikunomics","author":"Greg Swann","date":"April 9, 2007","format":false,"excerpt":"The listing Realtor betrays the seller's interests for faster lucre. The buyer's Realtor hopes to overpay sellers to be overpaid. Each Realtor will seek to satisfy all others in clients' despite. Unless home for sale is Realtor's own -- then other Realtors can pound sand. Contradictory? You prove yourself unworthy\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13046"}],"version-history":[{"count":8,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13046\/revisions"}],"predecessor-version":[{"id":13060,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13046\/revisions\/13060"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}