{"id":13062,"date":"2010-08-23T15:16:59","date_gmt":"2010-08-23T22:16:59","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13062"},"modified":"2010-08-23T15:16:59","modified_gmt":"2010-08-23T22:16:59","slug":"now-or-never","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13062\/now-or-never\/","title":{"rendered":"Now or Never"},"content":{"rendered":"

Redfin published more data today arguing that a listing overwhelmingly gets most of its traffic on debut<\/a>: about four times more than it does only a few weeks later. What we didn’t discuss was the correlation between traffic and a transaction. Is the day-one traffic spike due mostly to rubber-neckers?<\/p>\n

\"\"<\/a><\/p>\n

My sense from watching how listings actually sell is that the spike is real, and that it behooves clients to focus on a perfect debut.<\/p>\n

The question was still on my mind when we got together for a monthly business review with Dave Billings, who runs Redfin Seattle. When the conversation turned to listings we’d been struggling with, Dave commented that if a listing doesn’t sell in 60 days, we almost never sell it all.<\/p>\n

He also noted that, as time goes on, our system of surveying clients sometimes make agents recalcitrant to tell a long-time client what he really needs to hear, for fear that the client will resent the advice he fills out the survey.<\/p>\n

What’s your take? Do most of your sales occur in under 60 days? Or does it take longer for reality to set in?<\/p>\n","protected":false},"excerpt":{"rendered":"

Redfin published more data today arguing that a listing overwhelmingly gets most of its traffic on debut: about four times more than it does only a few weeks later. What we didn’t discuss was the correlation between traffic and a transaction. Is the day-one traffic spike due mostly to rubber-neckers? My sense from watching how […]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"class_list":{"0":"post-13062","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-redfincom","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2701,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2701\/redfincom-builds-new-listing-oversight-tools-for-sellers\/","url_meta":{"origin":13062,"position":0},"title":"Redfin.com builds new listing oversight tools for sellers","author":"Greg Swann","date":"March 4, 2008","format":false,"excerpt":"Here's the news, snipped to the quick:Online real estate broker Redfin Corporation today released Redfin Listing Metrics, a dashboard for Redfin's listing customers to analyze neighborhood inventory trends and recent sales, and to compare their listing's online traffic to that of other listings in the neighborhood.That sounds slick, doesn't it?\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":19138,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/19138\/redfin-runs-out-of-other-brokers-agents-to-milk-resolves-to-milk-its-own-instead\/","url_meta":{"origin":13062,"position":1},"title":"Redfin runs out of other brokers’ agents to milk, resolves to milk its own, instead.","author":"Greg Swann","date":"October 26, 2023","format":false,"excerpt":"\u201cThere are two real estate brokerage business models: Selling houses or milking agents. Redfin yearns to discover that it can't do either.\u201d \u2013Greg\u00a0Swann I've spent much of this month documenting how ineptly Redfin.com lists homes for sale. It wasn't something I set out to do. I've been dour about them\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2023\/10\/Screen-Shot-2023-10-23-at-8.16.39-AM.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18148,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18148\/overnight-news-what-do-you-do-when-your-buyers-just-cant-hide-their-lyin-eyes-switch\/","url_meta":{"origin":13062,"position":2},"title":"Overnight News: What do you do when your buyers just can\u2019t hide their lyin\u2019 eyes?\u00a0Switch!","author":"Greg Swann","date":"May 17, 2021","format":false,"excerpt":"As discussed, Redfin's actual complaint with exclusive Residential listings is that they don't pay Buyer's Agents from other brokerages \u2013 meaning Redfin. The race jive is just jive, as it always is with Redfin. Nothing prevents them from continuing to represent their defected buyers \u2013 free of the ugly taint\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":289,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/289\/detailing-the-mechanics-of-the-redfin-cost-shift\/","url_meta":{"origin":13062,"position":3},"title":"Detailing the mechanics of the Redfin cost shift . . .","author":"Greg Swann","date":"September 5, 2006","format":false,"excerpt":"Taking on the New York Times' fawning coverage of Redfin.com, Jim Kimmons at Transforming Real Estate details the details behind the cooperation\/compensation model of real estate brokerage:The contention that the listing agent should be pleased to show an \"eager buyer\" the home when they come with no agent is just\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4101,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4101\/why-are-we-wasting-our-time\/","url_meta":{"origin":13062,"position":4},"title":"Why Are We Wasting Our Time?","author":"Glenn Kelman","date":"August 26, 2008","format":false,"excerpt":"Over the past few days, Redfin got into it with a bunch of other real estate websites. What else is new? In an argument about who has the most homes for sale, which began on TechCrunch and continued on Redfin's blog, one participant argued that what consumers really care about\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"Redfin\\'s Search Options","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/08\/redfinfilteringoptions.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1020,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1020\/what-if-redfin-gave-a-pr-offensive-and-nobody-came\/","url_meta":{"origin":13062,"position":5},"title":"What if Redfin gave a PR offensive and nobody came?","author":"Greg Swann","date":"February 9, 2007","format":false,"excerpt":"We pulled out all the stops for Redfin.com's announcement yesterday because we thought it was important news. Such insiders we are, like Obscure Sports Quarterly subscribers glued to ESPN-8 for the Women's Curling Semi-Finals. On and off all morning, I combed Google and Technorati for news, linking to what I\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13062"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13062\/revisions"}],"predecessor-version":[{"id":13065,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13062\/revisions\/13065"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}