{"id":13070,"date":"2010-08-24T08:46:59","date_gmt":"2010-08-24T15:46:59","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13070"},"modified":"2010-08-24T08:47:00","modified_gmt":"2010-08-24T15:47:00","slug":"were-all-vendors-every-one","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13070\/were-all-vendors-every-one\/","title":{"rendered":"We’re all Vendors, Every one"},"content":{"rendered":"

It should come as no surprise that the average “good customer,” doesn’t spend a lot of time (or wish to learn) anything about the Real Estate Industry. \u00a0Even when it serves them–even if they should know. \u00a0 The average “good customer,” would prefer that their real estate was “handled,” for them, that they could swallow a house selling pill and the house would get itself sold, with maximum convenience and minimum hassle.<\/p>\n

They don’t (generally speaking) want to know anything about how you get paid, why a Divorced Real Estate Commission<\/a> is better, or how many homes that you’ve sold. \u00a0They don’t give a rat’s rear about who owns what shortcodes, about your social media marketing, or anything else save the HUD-1 at the end of the month(s) it takes to sell. \u00a0Because of the time spent (and also because the NAR seems to benefit from marketing the anxiety inherent in the real estate transactions) Realtors delude themselves to think that their clients want new friends. \u00a0Realtors have made a world where “who you know” and “rapport” are more important than “what you know” and “fiduciary obedience.”<\/p>\n

Realtors (and we vendors) delude when we think client-o-mers want new BFFs. Clients like congeniality, they need fiduciary obedience. \u00a0But they have families, lifelong friends and unless it’s happenstance, we ain’t amongst them. \u00a0Sure, our businesses require have frequent interactions when we are engaged, but we’re not friends <\/em>with people because they needed a website (or a mortgage, or a house). \u00a0We are their servants, dutybound (and moneybound) to do the work that we say we are to do.<\/p>\n

The charlatan or confidence man becomes a friend as a way to again\u00a0divorce <\/em>accountability from the results–either consciously or unconsciously. \u00a0If we become friends, then we get the “friendly” treatment should the webiste not rank or the home not sell for the price we promised.<\/p>\n

If our customers could simply eat a pill and have everything “get handled” they would. \u00a0And many of them did, from 2000-2006, with the maniacal mortgage funding process. \u00a0 \u00a0When you leave your financial decisions to those folks that benefit from churn, well, then, Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It should come as no surprise that the average “good customer,” doesn’t spend a lot of time (or wish to learn) anything about the Real Estate Industry. \u00a0Even when it serves them–even if they should know. \u00a0 The average “good customer,” would prefer that their real estate was “handled,” for them, that they could swallow […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-13070","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3030,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3030\/the-challenge-for-realtors-and-lenders-in-the-future-how-do-you-sell-to-consumers-who-dont-want-to-be-sold\/","url_meta":{"origin":13070,"position":0},"title":"The challenge for Realtors and lenders in the future: How do you sell to consumers who don’t want to be sold?","author":"Greg Swann","date":"April 27, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). The lender in the story? Brian Brady, America's #1 Mortgage Broker. \u00a0The challenge for Realtors and lenders in the future: How do you sell to consumers who don't want to be sold? We represented a cute couple\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1103,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1103\/market-today-should-dictate-price-of-home\/","url_meta":{"origin":13070,"position":1},"title":"Market today should dictate price of home","author":"Greg Swann","date":"March 2, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Market today should dictate price of home How much effort should you put into listing your home for sale? After the past 15 months, that's almost a silly question. There are more than 40,000 homes for sale in Maricopa County, with\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":612,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/612\/overall-october-real-estate-market-results-for-mls-listed-homes-in-the-phoenix-area-average-prices-up-177\/","url_meta":{"origin":13070,"position":2},"title":"Overall October real estate market results for MLS listed homes in the Phoenix area — average prices up 1.77%","author":"Greg Swann","date":"November 7, 2006","format":false,"excerpt":"In the Arizona Regional Multiple Listings Service at large, 5,590 homes sold in October against an inventory of 47,069, an implied absorption rate of 8.42 months. There are 6,059 properties listed as \"Sale Pending.\" All of these numbers are very close to September's results.Number of Homes Sold (with Days on\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1106,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1106\/the-numbers-are-clearly-bogus-mr-kelman-show-us-the-files\/","url_meta":{"origin":13070,"position":3},"title":"The numbers are clearly bogus, Mr. Kelman. Show us the files . . .","author":"Greg Swann","date":"March 2, 2007","format":false,"excerpt":"Kevin Boer thought he found an error in Redfin's accounting of its MLS results. What he found turned out to be trivial, which led to another round of war-hooping from the Redfin tribe. Meanwhile, our new contributor James Hsu has demonstrated that Redfin's horse runs behind the middle of the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13361,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13361\/talent-and-hard-work-overrated-do-results-factor-in\/","url_meta":{"origin":13070,"position":4},"title":"Talent and Hard Work — Overrated? Do Results Factor In?","author":"Jeff Brown","date":"October 10, 2010","format":false,"excerpt":"Most marketing and branding efforts fail miserably. We all know a ton of so-called talented folks who've failed -- and they worked their asses off. How's that possible? I used to ask myself that question all the time. Then one day Dad pointed out a guy in the office who\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":308,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/308\/overall-august-real-estate-market-results-for-mls-listed-homes-in-the-phoenix-area\/","url_meta":{"origin":13070,"position":5},"title":"Overall August real estate market results for MLS listed homes in the Phoenix area","author":"Greg Swann","date":"September 8, 2006","format":false,"excerpt":"In the Arizona Regional Multiple Listings Service at large, 6,170 homes sold in August against an inventory of 46,830, an implied absorption rate of 7.6 months. There are 6,185 properties listed as \"Sale Pending.\" All of these numbers are largely unchanged from July. The historical numbers make it plain that\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13070"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13070\/revisions"}],"predecessor-version":[{"id":13071,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13070\/revisions\/13071"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}