{"id":13107,"date":"2010-08-29T22:50:03","date_gmt":"2010-08-30T05:50:03","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13107"},"modified":"2010-08-29T22:50:05","modified_gmt":"2010-08-30T05:50:05","slug":"facebook-the-ultimate-crm","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13107\/facebook-the-ultimate-crm\/","title":{"rendered":"Facebook: The Ultimate CRM"},"content":{"rendered":"

Since my last post and a couple of comments happened, I’ll scribble my basic lead gen\/followup methodology down. \u00a0This changes all the time, and it’s the part of what I do that’s grinding\/belly to belly\/phone banging based. \u00a0That part gets me 35-45% of my business. \u00a0Another 35-45% comes from referrals\/social media. \u00a0Roughly 10% is “pure” PPC\/internet marketing stuff.<\/p>\n

There are fuzzy lines everywhere–how do you categorize someone that was referred in by Greg Swann? \u00a0What of the person that opted in 16 months ago to a different product? \u00a0Anyway.<\/p>\n

The excuse to call: <\/strong>I am resuming my webinars that teach my bareknuckle brand of internet marketing\/salesmanship. \u00a0 I invite people to these, for free. They are low key, soft selling events that have what I know. \u00a0At the end, I simply offer to “do it for your business for X.” <\/strong> These have done well for me in the past, and will do well for me again. \u00a0Twice a month is about as much as I can handle, and still be “on.” \u00a0I generally invite people here, or offer up one of my other contacts as a way to connect. “I have 1500 people on my fb….feel free to ask for an introduction to anyone.”<\/p>\n

GenuineChris Axiom: \u00a0My efficiency at cold calling literally doubled when I stopped allowing anyone to try and buy on the first call. “Oh, you’re a lead? Great, gotta go, call ya later.” \u00a0“Almost leads” talk your ear off on the initial call, but they never buy. \u00a0 \u00a0People that buy do so quickly.<\/em><\/p>\n

<\/em>The Next Part of The Equation- Your Goal: <\/strong>Your goal is not to convince a singular person to do ANYTHING on the first call. \u00a0I don’t set appointments. \u00a0I don’t troubleshoot. \u00a0I only wish to identify need. \u00a0If they have a need for us, THEY WILL SAY SO. \u00a0“Do you have anything broken about your $thing_you_sell?” \u00a0 You’re working the list. “Hey, we’ll see if I can help–mind if I call you back this afternoon?” \u00a0Why are you doing this?<\/strong><\/p>\n

Because you want to work your list. <\/em> Getting through your list is where the value is. Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Since my last post and a couple of comments happened, I’ll scribble my basic lead gen\/followup methodology down. \u00a0This changes all the time, and it’s the part of what I do that’s grinding\/belly to belly\/phone banging based. \u00a0That part gets me 35-45% of my business. \u00a0Another 35-45% comes from referrals\/social media. \u00a0Roughly 10% is “pure” […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-13107","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":16248,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16248\/virtually-belly-to-belly-don-reedys-salesmaniacal-youtube-video-voicemails\/","url_meta":{"origin":13107,"position":0},"title":"Virtually belly-to-belly: Don Reedy’s salesmaniacal YouTube video voicemails.","author":"Greg Swann","date":"November 30, 2012","format":false,"excerpt":"Reacting to this post from yesterday on a better way to handle video testimonials, Don Reedy brought us this idea in the comments:Greg, this is really easy, and does take planning, but not much time. I\u2019ve started trying to communicate with prospects, people I just meet coming and going, and\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2857,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2857\/black-pearl-marketing-minute-hour-your-first-six-months-as-a-real-estate-licensee-use-your-time-now-to-make-money-then\/","url_meta":{"origin":13107,"position":1},"title":"Black Pearl Marketing Minute Hour: Your first six months as a real estate licensee — use your time now to make money then","author":"Greg Swann","date":"March 30, 2008","format":false,"excerpt":"For years I lectured at the pre-licensing classes of the the college professor who taught my own real estate pre-licensing classes. I hadn't done this for the last couple of years, but I did a class on January 24th, 2008. We made a video tape of my talk, but I\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2838,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2838\/black-pearl-marketing-minute-using-the-synergy-of-the-internet-and-low-cost-printed-promotions-to-sell-your-product-build-your-brand-and-give-you-an-affordable-testable-marketing-strategy\/","url_meta":{"origin":13107,"position":2},"title":"Black Pearl Marketing Minute: Using the synergy of the internet and low-cost printed promotions to sell your product, build your brand and give you an affordable — testable — marketing strategy","author":"Greg Swann","date":"March 27, 2008","format":false,"excerpt":"Linked below is the first of a series of Black Pearl Marketing Minute podcasts that Brian Brady and I will be putting together. We want to take marketing ideas that we have discussed on BloodhoundBlog and flesh them out to real-life strategies while connecting them to other synergistic tactics. In\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3142,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3142\/bloodhoundblog-unchained-the-way-of-the-farmer\/","url_meta":{"origin":13107,"position":3},"title":"BloodhoundBlog Unchained: The Way of the Farmer…","author":"Odysseus","date":"May 19, 2008","format":false,"excerpt":"We're Unchained, but we're still wired to the net -- wirelessly. These posts are set up so that folks can make notes or comments in real time.Listing strong to farm strong Building single-property web sites Using engenu to dominate the long tail Zestifarming to dominate Zillow Blogging your listings \u2013\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17041,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17041\/how-do-you-beat-the-realty-bots-the-3-key-weapons-of-the-guerrilla-bloodhound-brick-and-mortar-ink-and-paper-and-flesh-and-blood\/","url_meta":{"origin":13107,"position":4},"title":"How do you beat the Realty.bots? The 3 key weapons of the Guerrilla Bloodhound: Brick and mortar, ink and paper \u2013 and flesh and\u00a0blood.","author":"Greg Swann","date":"September 17, 2020","format":false,"excerpt":"I spent an hour on the phone with Brian Brady yesterday, always a tonic for my spirit. We are both of us guerrillas, both counter-marketers, always looking for ways to use the enemy's strengths against him. When we first met, Brian was using the internet to take business away from\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/rock-n-roll-monkey-FTfjMijq-Ws-unsplash-288x480.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2780,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2780\/bloodhoundblog-is-the-number-one-real-estate-weblog-technically-true-for-a-brief-moment-but-we-still-have-some-growing-to-do\/","url_meta":{"origin":13107,"position":5},"title":"BloodhoundBlog is the number one real estate weblog? Technically true for a brief moment, but we still have some growing to do","author":"Greg Swann","date":"March 16, 2008","format":false,"excerpt":"A tiny trophy, a huge victory -- to come. We had a helluva week last week, our best ever -- until now. So what did we do this week to top last week's numbers? How about almost double? The real estate category on BlogTopSites is the home of truly competitive\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13107"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13107\/revisions"}],"predecessor-version":[{"id":13108,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13107\/revisions\/13108"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}