I wrote this in a comment a couple of weeks ago:<\/p>\n
Everything we’re doing on-line emerges from the points of this star:<\/p>\n
* engenu — rapid web site development
\n* encartus — elaborate custom Google maps
\n* Scenius — dynamic blogs-within-blogs
\n* ScentTrail — CRMishness with transaction management
\n* FlexMLS and the FlexMLS API — very robust MLS search<\/p><\/blockquote>\nThere is now a sixth point in our star: Praxis. I had an appointment cancel today, and I wrote the whole thing in just under five hours — while juggling all my usual eggs.<\/p>\n
Although there is less editorial control than with engenu, now anyone we might add to our staff can create very professional looking web pages on the fly, with essentially no knowledge of how a web page goes together. Supplemented with other software (e.g., ScentTrail), I have the ability to create whatever I want with virtually no effort.<\/p>\n
We hosted BloodhoundBlog Unchained in Phoenix twice, two years in a row. For both years, my local competitors made a big point of insisting that I have nothing to teach them. Perhaps they’re right. The only regular user of engenu I know of is Teri Lussier. Scenius has one fan, Cheryl Johnson. And only Cathleen and I are using encartus.<\/p>\n
This seems a shame to me, but I’m the real estate business, not the software business. My belief is that the software I have written makes us much, much stronger as Realtors. We have tremendous marketing leverage for just two people.<\/p>\n
But Praxis compounds that leverage a thousand-fold. I can do anything I want. I think I can take on anyone, including the Realty.bots. I’m convinced I can take whatever turf I want in Metropolitan Phoenix.<\/p>\n
I don’t know when or where we’re going to do Unchained the next time. But I won’t be teaching Praxis, in any case. Even so, I have an idea that my local competitors may come to regret not having studied what I have to teach when they had the chance.<\/p>\n","protected":false},"excerpt":{"rendered":"
I wrote this in a comment a couple of weeks ago: Everything we’re doing on-line emerges from the points of this star: * engenu — rapid web site development * encartus — elaborate custom Google maps * Scenius — dynamic blogs-within-blogs * ScentTrail — CRMishness with transaction management * FlexMLS and the FlexMLS API — […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,379,6,5,19],"tags":[],"class_list":{"0":"post-13140","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-innovation","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11805,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11805\/whats-joy-to-a-bloodhound-work-of-course-heres-that-hard-working-bloodhound-praxis-applied-to-the-problem-of-having-fun\/","url_meta":{"origin":13140,"position":0},"title":"What’s joy to a Bloodhound? Work, of course. Here’s that hard-working Bloodhound praxis applied to the problem of having fun.","author":"Greg Swann","date":"April 22, 2010","format":false,"excerpt":"I built FreePhoenixMLSSearch.com from an API that FBS Systems -- creators of the FlexMLS system -- made available last year. I may be the only person taking advantage of this interface. I don't know of anyone else in Phoenix who is, in any case. That much is cool, and the\u2026","rel":"","context":"In "Abusing Twitter"","block_context":{"text":"Abusing Twitter","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/abusing-twitter\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14565,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14565\/me-and-my-ipad-slouching-toward-a-still-more-mobile-style-of-mobile-real-estate-representation\/","url_meta":{"origin":13140,"position":1},"title":"Me and my iPad: Slouching toward a still-more-mobile style of mobile real estate representation.","author":"Greg Swann","date":"May 9, 2011","format":false,"excerpt":"I got an iPad 2 Friday, my spiff for hitting my earnings goal ($1,000 per day, if you're keeping score at home) in April. The dogs have written a ton about the iPad since its introduction, and my plan is to write a ton more as I get used to\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3652,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3652\/new-flexmls-system-is-a-bold-stride-into-the-twenty-first-century-for-phoenix-area-multiple-listings-service\/","url_meta":{"origin":13140,"position":2},"title":"New FlexMLS system is a bold stride into the twenty-first century for Phoenix-area Multiple Listings Service","author":"Greg Swann","date":"August 2, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0New FlexMLS system is a bold stride into the twenty-first century for Phoenix-area Multiple Listings Service Metropolitan Phoenix got a brand new MLS system this week. MLS is the Multiple Listings Service, the system by which Realtors\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6889,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6889\/the-way-of-the-farmer-in-downtown-seattle\/","url_meta":{"origin":13140,"position":3},"title":"The Way of the Farmer in Downtown Seattle","author":"Greg Swann","date":"February 12, 2009","format":false,"excerpt":"I'll be doing a different version of The Way of the Farmer in Seattle today. I know we won't be able to do a lot of hands-on stuff, but still I'm keen to take on some practical, real-life marketing problems. Here's my syllabus, for which I have about a zillion\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3920,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3920\/my-blossoming-love-affair-with-flexmls-the-new-mls-system-adopted-by-the-arizona-regional-multiple-listings-service\/","url_meta":{"origin":13140,"position":4},"title":"My blossoming love affair with flexMLS, the new MLS system adopted by the Arizona Regional Multiple Listings Service","author":"Greg Swann","date":"August 15, 2008","format":false,"excerpt":"This is the F.Q. Story Historic District in Downtown Phoenix as rendered by the flexMLS MLS system recently adopted by the Arizona Regional Multiple Listings Service. ARMLS is 30,000 Realtors working in the fifth largest city in the U.S. -- and the 14th largest market area -- so this is\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2954,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2954\/preview-the-new-flexmls-system-coming-to-arizona-in-july-2008\/","url_meta":{"origin":13140,"position":5},"title":"Preview the New “FLEXMLS” System Coming to Arizona in July 2008","author":"Allen Butler","date":"April 12, 2008","format":false,"excerpt":"Just got an email today with this link to a small tutorial of some of the new features and layout of the new MLS system coming to Arizona's ARMLS system. The new features are absolutely exciting to me, as they appear to be a whole world better than the one\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13140"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13140\/revisions"}],"predecessor-version":[{"id":13141,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13140\/revisions\/13141"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}