{"id":13143,"date":"2010-09-03T12:50:38","date_gmt":"2010-09-03T19:50:38","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13143"},"modified":"2010-09-03T12:50:38","modified_gmt":"2010-09-03T19:50:38","slug":"update-adapting-to-a-new-reality-some-results","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13143\/update-adapting-to-a-new-reality-some-results\/","title":{"rendered":"Update – Adapting To a New Reality – Some Results"},"content":{"rendered":"

To some in real estate brokerage, hearing the ‘R’ word — that would be results<\/em>, causes them the same stress as my son’s mom felt the first time she read his lips on the mound, and didn’t like it one little bit. She didn’t buy my explanation that he was talkin’ about the umpire’s new truck. Go figure. <\/p>\n

When agents are talkin’ about what they’re doin’ to generate business, helpin’ more clients to achieve their goals, things get quiet when some jackass wants to know how it’s workin’ out for them. In other words, has any of their prospecting or marketing, you know, produced empirical results? Are they helping more people?<\/p>\n

I’ve been writin’ a lot lately on the changes in marketing, and strategy I’ve been implementing this year. It generally breaks down into two broad brush categories — my local market — the rest of the country. <\/p>\n

I’ve now been back in my local market for three weeks. Cat skins are now adorning my special wall. It’s a new wall, specifically set aside exclusively for local cats. In the few weeks in which talkin’ has turned into walkin’, my firm has put $500K into escrow. Considering I’m not even outa second gear yet, $15,000 ain’t bad for the first month. <\/p>\n

I’ve had to adapt to what I’ve described as the new normal, (don’t like sayin’ paradigm shift) in the real estate investment world. It’s gained traction big time with thinking investors who realize, in fact, we’re not in Kansas any more, and unlike Dorothy, it’s pretty unlikely we’ll return any time soon. Some of what I’ve been sayin’ the last year or so about the general real estate investment arena might be considered tough love. Still, the folks with whom I love doing business, believe what I’ve been saying is universally true.<\/p>\n

The takeaway here<\/strong> is that I’ve had to adapt — many times, on many fronts in the last seven years. Not all of my changes have been successful, but the ones that failed pretty much showed me where the right path was. <\/p>\n

I’m already thinkin’ my new office is too Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

To some in real estate brokerage, hearing the ‘R’ word — that would be results, causes them the same stress as my son’s mom felt the first time she read his lips on the mound, and didn’t like it one little bit. She didn’t buy my explanation that he was talkin’ about the umpire’s new […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,6,10],"tags":[],"class_list":{"0":"post-13143","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-general","7":"category-marketing","8":"category-realty-reality","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":10771,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10771\/ok-to-good-enough-to-great-to-amazing-to-oh-my-freakin-god\/","url_meta":{"origin":13143,"position":0},"title":"OK to Good Enough to Great to Amazing to Oh My Freakin’ God!","author":"Jeff Brown","date":"January 7, 2010","format":false,"excerpt":"Books on marketing and service -- gotta love 'em. Most, at least in my view are best utilized after shredding -- they're so fulla crap they make stellar fertilizer. 'Course I say that fully cognizant of the reality I'm pretty much BawldClueless when it comes to effective marketing, so I\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13210,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13210\/barcamps-trust-us-itll-be-worth-trashin-your-day\/","url_meta":{"origin":13143,"position":1},"title":"BarCamps — Trust Us — It’ll Be Worth Trashin’ Your Day?","author":"Jeff Brown","date":"September 25, 2010","format":false,"excerpt":"First of all, I generally like and support the concept of RE BarCamps. I attended the first one, held in San Francisco a few years ago. Before making plans to attend, I knew about who would teach what, in loose terms. If memory serves, Brad Coy and Andy Kaufman set\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13866,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13866\/is-this-the-year-you-grow-a-pair-and-finally-walk-your-talk\/","url_meta":{"origin":13143,"position":2},"title":"Is THIS The Year You Grow A Pair And Finally Walk Your Talk?","author":"Jeff Brown","date":"December 30, 2010","format":false,"excerpt":"If that title harshed your mellow in any way, you're the target audience. Does it sound unfair? Make you feel like you're being picked on? Poor baby. Compared to much of what's published on these pages, I'm a relative Mr. Rogers. But the dark cloud messin' up the mostly silver\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1859,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1859\/voting-for-this-weeks-peoples-choice-award-is-open\/","url_meta":{"origin":13143,"position":3},"title":"Voting for this week’s People’s Choice Award is open","author":"Greg Swann","date":"August 26, 2007","format":false,"excerpt":"Another not-very-short list of posts. We set out to attract the best, and we're seeing it and then some. Vote here. These are this week's nominees:Michael Wurzer, The Future of MLS is Now Todd Carpenter, Blog traffic can be overrated David Porter, Teaching your clients how to buy a home\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10502,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10502\/10502\/","url_meta":{"origin":13143,"position":4},"title":"Darth Vader With a Toothache – A Better 2010","author":"Jeff Brown","date":"December 22, 2009","format":false,"excerpt":"Ever looked over at the agent down the hall and wondered how they get from home to the office without hands-on help? They usually didn't get past the front door back in the 1960's, at least in our offices. I remember vividly that you were tough or you found another\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12532,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12532\/the-magic-words-what-youre-sayin-is-makin-a-lotta-sense\/","url_meta":{"origin":13143,"position":5},"title":"The Magic Words – “What You’re Sayin’ Is Makin’ a Lotta Sense”","author":"Jeff Brown","date":"July 1, 2010","format":false,"excerpt":"Regardless of how someone may have found you, one day you get an email or a phone call from them. Assuming they're not a referral, you've already developed a modicum of credibility in their eyes -- why else would they be talkin' with ya? So the first phone conversation begins\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13143"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13143\/revisions"}],"predecessor-version":[{"id":13145,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13143\/revisions\/13145"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}