{"id":13162,"date":"2010-09-04T21:05:50","date_gmt":"2010-09-05T04:05:50","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13162"},"modified":"2010-09-04T21:07:29","modified_gmt":"2010-09-05T04:07:29","slug":"i-can-do-better-than-this","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13162\/i-can-do-better-than-this\/","title":{"rendered":"I can do better than this"},"content":{"rendered":"

A year ago last week I had just passed the bar. Today: some 90 clients later with some excellent results for those clients, and some excellent results for me not only in building a law practice, but in learning what I need to represent my clients effectively. <\/p>\n

I started last year with a WordPress, a domain, and a dream. My wife was freaking out: you need to go “network”, by which she meant go to mixer-type bar events to meet other lawyers. I’m not the “networking” type. <\/p>\n

I spent later September and all of October and much of November building out my website, and figuring out how to get it to the top of Google. I took to heart some of the concepts here – you should get people to your website, and get them to stick on your website by writing decent content. <\/p>\n

That website, as I’ve written elsewhere, has produced more than 90 percent of my businesses. In a way, that worries me to be so heavily dependent on the web. In another way, it doesn’t given that the web isn’t going anywhere and other lawyers aren’t really cognizant of how important it is from a retail law perspective.<\/p>\n

So atop (or close to atop) Google I sit, dominating keywords like criminal lawyer raleigh<\/a> and raleigh criminal lawyer<\/a> and on and on.<\/p>\n

I’ve done it by brute force. Creating content and creating links to that content. I’m limited in what I can do in terms of soliciting – meaning, I’m not allowed to “solicit” – but I’m not limited in what I can do to try to build up my reputation online.<\/p>\n

But now I want to make it better. I want the right people – people in need of a lawyer – to be compelled to call me. I also want the website to be able to sort the wheat from the chaff, so that people who have questions, but don’t want to hire a lawyer, can find their answers without picking up the phone.<\/p>\n

I need new ideas on what to Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A year ago last week I had just passed the bar. Today: some 90 clients later with some excellent results for those clients, and some excellent results for me not only in building a law practice, but in learning what I need to represent my clients effectively. I started last year with a WordPress, a […]<\/p>\n","protected":false},"author":62,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6],"tags":[533],"class_list":["post-13162","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":9462,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9462\/prometheus-without-forethought-using-the-bloodhound-meme-to-bring-clients-around-to-a-conversation-about-quality-in-real-estate\/","url_meta":{"origin":13162,"position":0},"title":"Prometheus without forethought: Using the Bloodhound meme to bring clients around to a conversation about quality in real estate","author":"Greg Swann","date":"August 5, 2009","format":false,"excerpt":"My mind is alive with themes for BloodhoundBlog posts that I'm not writing -- the Principle of the Yes Man and the Elephant on the Balcony and Prometheus the Mind-Giver. I'd write more, except my having written so much over the past three years is paying off in spades --\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11284,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11284\/rtb-raising-the-bar-is-rot-restraint-of-trade-if-you-want-to-do-something-that-will-actually-benefit-consumers-and-will-run-the-bums-out-of-the-real-estate-business-stfu-stop-being-a-tweetar\/","url_meta":{"origin":13162,"position":1},"title":"#RTB (raising the bar) is #ROT (restraint of trade). If you want to do something that will actually benefit consumers and will run the bums out of the real estate business, #STFU (stop being a tweetard) and #DTFG (deliver the frolicking goods) already!","author":"Greg Swann","date":"February 12, 2010","format":false,"excerpt":"I'd have more to say about this, but everything I have to say is encapsulated in a single URL: BloodhoundBlog.com. I was mildly interested in this #RTB (raising the bar) nonsense until I figured out that it's just more Rotarian Socialism: Make it harder for punters to get a real\u2026","rel":"","context":"In "Abusing Twitter"","block_context":{"text":"Abusing Twitter","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/abusing-twitter\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8305,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8305\/the-funnel-the-leak-in-my-marketing-efforts\/","url_meta":{"origin":13162,"position":2},"title":"The Funnel: the Leak in my Marketing Efforts!","author":"Al Lorenz","date":"May 7, 2009","format":false,"excerpt":"I'm not cursed with having to get things perfect.\u00a0 I don't know if the 70% solution describes me either.\u00a0 My goal is the 90% or better solution with 20% or less of the effort it may take others to get there.\u00a0 Tools like engenu warm me to the core! The\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"Leaks and Managing the Marketing Funnel","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/05\/leak-picture.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6743,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6743\/the-rest-of-the-real-estate-industry-might-be-pinocchio-false-in-every-particular-but-nothing-prevents-you-from-being-genuine\/","url_meta":{"origin":13162,"position":3},"title":"The rest of the real estate industry might be Pinocchio — false in every particular — but nothing prevents you from being genuine","author":"Greg Swann","date":"January 29, 2009","format":false,"excerpt":"Real estate is the most unbusinesslike business in the history of business. I don't want to defend that statement comprehensively, because it's late and I'm tired, but I can offer some data points. When we sat down with Greg Tracy, I argued to him that licensing inhibits the kind of\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1781,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1781\/i-went-duck-hunting-with-elmer-fudd-and-came-home-with-a-radically-different-approach-to-real-estate-prospecting\/","url_meta":{"origin":13162,"position":4},"title":"I went duck-hunting with Elmer Fudd and came home with a radically different approach to real estate prospecting","author":"Greg Swann","date":"August 9, 2007","format":false,"excerpt":"About fifteen months ago, we were preparing to list a home for someone we had known for quite a while. The house was a cosmetic flip in an excellent location. We had been consulting with the seller for months to get the repairs and upgrades done the way we wanted\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3860,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3860\/give-me-your-money-part-i-sell-locally-market-nationally-and-build-a-real-estate-brand-that-actually-means-something-to-consumers\/","url_meta":{"origin":13162,"position":5},"title":"Give me your money, Part I: Sell locally, market nationally and build a real estate brand that actually means something to consumers","author":"Greg Swann","date":"August 13, 2008","format":false,"excerpt":"I've been interested to watch Sean Purcell, Mike Farmer and Rob Hahn talk about alternative brokerage structures, but the only structure that actually matters to me is our own. It's possible that BloodhoundRealty.com will grow bigger in due course -- all but certain given the work we're doing this year\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13162"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13162\/revisions"}],"predecessor-version":[{"id":13165,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13162\/revisions\/13165"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}