{"id":13217,"date":"2010-09-11T05:12:14","date_gmt":"2010-09-11T12:12:14","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13217"},"modified":"2010-09-11T05:12:14","modified_gmt":"2010-09-11T12:12:14","slug":"google-instant-does-it-really-change-anything-seo-wise","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13217\/google-instant-does-it-really-change-anything-seo-wise\/","title":{"rendered":"Google Instant – Does it REALLY change anything SEO-wise?"},"content":{"rendered":"

For those who want the Campbell’s Soup version of this post:<\/p>\n

Not Really. It actually makes keyword research a little EASIER. \ud83d\ude09<\/p>\n

For those inquiring minds who want to know why I am saying that, here’s my take. Google Instant does one thing and does it pretty well. As a person enters in a keyword phrase into Google, it suggests possible phrases based on the most common searches that have been done to date AND it shows the relevant results for that search on the fly. Here’s a screen shot or two of what I am talking about.<\/p>\n

\"\"<\/a><\/p>\n

and then this one:<\/p>\n

\"\"<\/a><\/p>\n

Okayfine. Let’s look at the finer details. I asked more than a few people to go to a search engine and start looking for a home in the Louisville area. Here are some things that I found out that they typically do. Mind you, I told these folks IN ADVANCE that Google had made a change and was suggesting phrases (and providing results) as they typed them in…<\/p>\n

The results? The main behavior difference among them was that they would stop after a WORD and look to see what Google had suggested. NOT after a letter. That makes sense to me. So when someone starts typing “Louisville r “into the search bar in pursuit of Louisville real estate, they see Louisville Riverbats (our AAA team). When they type in the complete word Louisville real, it shows them the search results (and they REMARKABLY similar to Louisville Real Estates’ results) <\/p>\n

So this would tend to suggest the effect that Chris Johnson indicated in his comment on John’s post…heading for shorter, more expensive KWs for those doing PPC. For those optimizing their site this is WAY too micro of a thing to worry about. The one percent of folks that truncate their search isn’t going to make or break more than a few clicks at most and CERTAINLY nothing in my opinion to sweat.<\/p>\n

Let the dogs bark, the caravan moves on. <\/p>\n

Another observation leading to this conclusion. Try typing in your city followed by homes. IF you hit the space bar AFTER homes, you will likely Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

For those who want the Campbell’s Soup version of this post: Not Really. It actually makes keyword research a little EASIER. \ud83d\ude09 For those inquiring minds who want to know why I am saying that, here’s my take. Google Instant does one thing and does it pretty well. As a person enters in a keyword […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-13217","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1704,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1704\/making-the-connection-the-objective-of-real-estate-weblogging-is-visceral-and-viral-not-rape-and-run\/","url_meta":{"origin":13217,"position":0},"title":"Making the connection: The objective of real estate weblogging is visceral and viral, not rape and run","author":"Greg Swann","date":"July 28, 2007","format":false,"excerpt":"This will have to be brief, because I'm crushed for time, but we're promoting Real Estate Weblogging 101 at the StarPower Conference this morning, so it's a topical topic. The premise: The commercial value of real estate weblogging comes from making a visceral connection with future clients, ideally leading to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":109,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/109\/how-much-does-the-long-tail-weigh-heres-a-better-question-in-the-long-tail-how-long-does-it-take-to-google-from-last-to-first\/","url_meta":{"origin":13217,"position":1},"title":"How much does The Long Tail weigh? Here’s a better question: In The Long Tail, how long does it take to Google from last to first?","author":"Greg Swann","date":"July 20, 2006","format":false,"excerpt":"Joseph Ferrara at sellsius&176; blog asks once and then again and then a third time here: How much does The Long Tailweigh? Chris Anderson, the author of the book, has some answers, but they vary from industry to industry. But from my own point of view in real estate, The\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.com\/e\/ir?t=gregswann-20&l=as2&o=1&a=1401302378","width":350,"height":200},"classes":[]},{"id":2591,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2591\/are-you-blogging-for-speed\/","url_meta":{"origin":13217,"position":2},"title":"Are You Blogging For Speed?","author":"Brian Brady","date":"February 13, 2008","format":false,"excerpt":"I don't subscribe to the theory that you will fail if you blog for leads. I blog for leads. Even now, I'm attempting to share some knowledge with my target audience in hopes that one will pick up the phone and say, \"I want to do business with you\". Marketing\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2578,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2578\/what-will-the-nar-do-with-this\/","url_meta":{"origin":13217,"position":3},"title":"What will the NAR do with this?","author":"Jim Duncan","date":"February 8, 2008","format":false,"excerpt":"But here is a hypothetical - What's the NAR going to do in this scenario as described at SearchEngineWatch?Adding more confusion to the case law surrounding trademark issues and search advertising, a Sixth Circuit federal court in Kentucky found that keyword advertising is a \"trademark use in commerce\" under the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2469,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2469\/keyword-jammed-posts-are-polluting-the-renet\/","url_meta":{"origin":13217,"position":4},"title":"Keyword Jammed Posts are Polluting the “RE.net”","author":"Jay Thompson","date":"January 4, 2008","format":false,"excerpt":"Fair warning -- opinionated rant ahead. Yesterday someone I'm working with on a real estate blog sent me a link, and asked me: Is this kind of writing - a blog stuffed full of key words - a good thing? The blog post in question contained 19 references to \"YourCity\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":900,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/900\/mapping-schmapping-shackpricescom-is-keyword-searchable\/","url_meta":{"origin":13217,"position":5},"title":"Mapping, schmapping — ShackPrices.com is keyword searchable . . .","author":"Greg Swann","date":"January 15, 2007","format":false,"excerpt":"ShackPrices.com has added keyword searching to its map-based real estate searching tool. In addition to searching by location, amenities or price, home shoppers can search for any text that might appear in the MLS listing made available to ShackPrices.com: Subdivision or neighborhood names, types of architecture, roofing materials or anything\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13217"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13217\/revisions"}],"predecessor-version":[{"id":13222,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13217\/revisions\/13222"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}