{"id":13237,"date":"2010-09-13T22:44:08","date_gmt":"2010-09-14T05:44:08","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13237"},"modified":"2010-09-13T22:44:08","modified_gmt":"2010-09-14T05:44:08","slug":"marketing-is-what-you-communicate-not-what-you-say","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13237\/marketing-is-what-you-communicate-not-what-you-say\/","title":{"rendered":"Marketing is what you communicate, not what you say."},"content":{"rendered":"<p>I&#8217;m sorry if I seem to be neglecting folks here, but I&#8217;m sure you can guess why. Plus which, at Day 13 of our goal-questing, I&#8217;m five for five most days, and days without appointments are the only holes on the calendar. But I&#8217;m done for the day, and I&#8217;m bound for bed, and I lay me down with a will. Meanwhile, I&#8217;m having lots of ideas as I work &#8212; ideas both global and granular. This is one I&#8217;m gnawing on pretty hard:<\/p>\n<p>Marketing is what you communicate, not what you say.<\/p>\n<p>That&#8217;s working two ways for me, but the second &#8212; call it Actions Sell Louder Than Salespitches &#8212; I can think of a zillion ways to work with an idea like that.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m sorry if I seem to be neglecting folks here, but I&#8217;m sure you can guess why. Plus which, at Day 13 of our goal-questing, I&#8217;m five for five most days, and days without appointments are the only holes on the calendar. But I&#8217;m done for the day, and I&#8217;m bound for bed, and I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[24,212,29,379,6],"tags":[],"class_list":{"0":"post-13237","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-egoism-in-action","7":"category-flourishing","8":"category-group-therapy","9":"category-innovation","10":"category-marketing","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2256,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2256\/quarrying-metaphors-to-name-the-bloodhoundblog-conference\/","url_meta":{"origin":13237,"position":0},"title":"Quarrying metaphors to name the BloodhoundBlog Conference","author":"Greg Swann","date":"November 23, 2007","format":false,"excerpt":"We have a name, and we have the birth of a look: We went through zillions of ideas -- Brian and Cathy and I, our contributors, some commenters here, but mainly marketing guru Richard Riccelli. Richard came up with fantastic names -- not just words but their graphic expression --\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":414,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/414\/blogoff-post-37-weblog-review-seths-blog\/","url_meta":{"origin":13237,"position":1},"title":"Blogoff Post #37: Weblog Review: Seth&#8217;s Blog . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"Since I mentioned Seth's Blog, why don't we review it? I think Seth Godin has very interesting, very useful ideas on marketing. But I think his weblog can be too much a Delphic Oracle at times. Visually, it's very clean. Even though he easily could, he doesn't clutter up his\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2260,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2260\/unchained-melodies-extraordinary-machine\/","url_meta":{"origin":13237,"position":2},"title":"Unchained melodies: Extraordinary machine","author":"Greg Swann","date":"November 25, 2007","format":false,"excerpt":"Teri Lussier asked me if there would be a theme song for BloodhoundBlog Unchained. She later repented of the question, but she was more right than she knew. Of course there will be a theme song for the conference. We are champions of iconic ideas, words and images and sounds\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3262,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3262\/listing-real-estate-the-bloodhound-way-a-marketing-quiz-to-shed-light-on-the-full-value-of-the-coffee-table-books-we-make-for-our-listings\/","url_meta":{"origin":13237,"position":3},"title":"Listing real estate the Bloodhound way: A marketing quiz to shed light on the full value of the Coffee Table Books we make for our listings","author":"Greg Swann","date":"June 24, 2008","format":false,"excerpt":"I've written about the Coffee Table Books we make for some of our listings, and I talked about them briefly at BloodhoundBlog Unchained. I wanted to go into the idea in greater detail, because I think this is a case where, if you don't understand all of our thinking, you\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1862,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1862\/staging-oregon-being-the-best-house-when-only-the-best-will-sell\/","url_meta":{"origin":13237,"position":4},"title":"Staging Oregon: Being the best house when only the best will sell","author":"Greg Swann","date":"August 27, 2007","format":false,"excerpt":"Week after week in the Republic, I hammer away on the idea that the only homes that will sell in this market are the ones that are priced right, prepared right and presented right. It goes for us, too, obviously, so we made a visual record of the process of\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5249,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5249\/god-save-me-from-another-real-estate-flyer\/","url_meta":{"origin":13237,"position":5},"title":"God Save Me From Another Real Estate Flyer","author":"Sean Purcell","date":"October 28, 2008","format":false,"excerpt":"Over the past couple weeks I have been reading every real estate flyer I could find.\u00a0 I am sure many of you are asking why I would submit myself to such torture... and you would be right to ask.\u00a0 If I had to guess, eight out of every ten flyers\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13237"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13237\/revisions"}],"predecessor-version":[{"id":13238,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13237\/revisions\/13238"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}