{"id":13237,"date":"2010-09-13T22:44:08","date_gmt":"2010-09-14T05:44:08","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13237"},"modified":"2010-09-13T22:44:08","modified_gmt":"2010-09-14T05:44:08","slug":"marketing-is-what-you-communicate-not-what-you-say","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13237\/marketing-is-what-you-communicate-not-what-you-say\/","title":{"rendered":"Marketing is what you communicate, not what you say."},"content":{"rendered":"<p>I&#8217;m sorry if I seem to be neglecting folks here, but I&#8217;m sure you can guess why. Plus which, at Day 13 of our goal-questing, I&#8217;m five for five most days, and days without appointments are the only holes on the calendar. But I&#8217;m done for the day, and I&#8217;m bound for bed, and I lay me down with a will. Meanwhile, I&#8217;m having lots of ideas as I work &#8212; ideas both global and granular. This is one I&#8217;m gnawing on pretty hard:<\/p>\n<p>Marketing is what you communicate, not what you say.<\/p>\n<p>That&#8217;s working two ways for me, but the second &#8212; call it Actions Sell Louder Than Salespitches &#8212; I can think of a zillion ways to work with an idea like that.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m sorry if I seem to be neglecting folks here, but I&#8217;m sure you can guess why. Plus which, at Day 13 of our goal-questing, I&#8217;m five for five most days, and days without appointments are the only holes on the calendar. But I&#8217;m done for the day, and I&#8217;m bound for bed, and I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,212,29,379,6],"tags":[],"class_list":{"0":"post-13237","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-egoism-in-action","7":"category-flourishing","8":"category-group-therapy","9":"category-innovation","10":"category-marketing","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":13002,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13002\/me-and-claudia-and-php-using-internet-real-estate-marketing-to-you-know-sell-real-estate\/","url_meta":{"origin":13237,"position":0},"title":"Me and Claudia and PHP: Using internet real estate marketing to &#8212; you know &#8212; sell real estate&#8230;","author":"Greg Swann","date":"August 15, 2010","format":false,"excerpt":"So, the Arizona Republic ran an article yesterday on on-line real estate marketing and you will never in a million years guess who they did not call. I never get called for any of those kinds of things -- the RaiseTheBarTab kinds of events -- even though we're doing cooler\u2026","rel":"","context":"In &quot;Flourishing&quot;","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9183,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9183\/web-20-in-real-life-in-metropolitan-phoenix\/","url_meta":{"origin":13237,"position":1},"title":"Web 2.0 in real life in Metropolitan Phoenix","author":"Greg Swann","date":"July 14, 2009","format":false,"excerpt":"I'm thinking about putting something together for wired minds in the Phoenix Metroplex, a get-together for Phoenicians interested in Web 2.0 sales and marketing ideas. I'm thinking this Friday for a kick-off event, but, if it works, we'll do something once a month or so. Organizational ideas are welcome. And:\u00a0Feel\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6158,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6158\/making-a-scenius-scene-to-make-an-impact-on-your-target-market\/","url_meta":{"origin":13237,"position":2},"title":"Making a Scenius scene to make an impact on your target market","author":"Greg Swann","date":"December 17, 2008","format":false,"excerpt":"Lender Bob says, \"Hey, I'm a lender. I want to get Realtors to notice me. Hell, I want to get in front of them so often they can't forget me. What can I do?\" Realtor Beth chimes in with, \"He's got the right idea. I'm a Realtor. I've got a\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7328,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7328\/if-youre-in-the-phoenix-area-on-april-22-and-you-want-to-learn-a-whole-lot-about-how-to-use-web-20-to-promote-your-real-estate-practice-im-in-the-yellow-pages-under-chopped-liver\/","url_meta":{"origin":13237,"position":3},"title":"If you&#8217;re in the Phoenix area on April 22 and you want to learn a whole lot about how to use Web 2.0 to promote your real estate practice &#8212; I&#8217;m in the Yellow Pages under chopped liver","author":"Greg Swann","date":"March 5, 2009","format":false,"excerpt":"I'm having an exceptional week. On top of money work, I got the Universal Contact Form to the point where I can deploy new variations in seconds. I've been playing Gooder games for fun -- except the fun keeps turning into profit. I worked out an algorithm for round-tripping data\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15187,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15187\/who-has-cutting-edge-marketing-for-mortgage-origination\/","url_meta":{"origin":13237,"position":4},"title":"Who has &#8220;Cutting Edge Marketing&#8221; for Mortgage Origination?","author":"Brian Brady","date":"October 6, 2011","format":false,"excerpt":"The mortgage business is pretty cut-and-dry today.\u00a0 Historically low interest rates, a whole lot less people in the industry, and five screwed-up banks are making it easy for originators to pick the \"low-hanging fruit\" today.\u00a0 I'm not so naive to think that the Garden of Eden will be as lush\u2026","rel":"","context":"In &quot;Lending&quot;","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1299,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1299\/exploding-heads\/","url_meta":{"origin":13237,"position":5},"title":"Exploding Heads","author":"Teri Lussier","date":"April 13, 2007","format":false,"excerpt":"Our homework was to write. I did my homework here, and I wrote a few posts on Active Rain (only because I think it would be fab if we could do the best job and win!) and I wrote on my home blog. I've written more this week than I\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13237"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13237\/revisions"}],"predecessor-version":[{"id":13238,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13237\/revisions\/13238"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}