{"id":13237,"date":"2010-09-13T22:44:08","date_gmt":"2010-09-14T05:44:08","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13237"},"modified":"2010-09-13T22:44:08","modified_gmt":"2010-09-14T05:44:08","slug":"marketing-is-what-you-communicate-not-what-you-say","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13237\/marketing-is-what-you-communicate-not-what-you-say\/","title":{"rendered":"Marketing is what you communicate, not what you say."},"content":{"rendered":"<p>I&#8217;m sorry if I seem to be neglecting folks here, but I&#8217;m sure you can guess why. Plus which, at Day 13 of our goal-questing, I&#8217;m five for five most days, and days without appointments are the only holes on the calendar. But I&#8217;m done for the day, and I&#8217;m bound for bed, and I lay me down with a will. Meanwhile, I&#8217;m having lots of ideas as I work &#8212; ideas both global and granular. This is one I&#8217;m gnawing on pretty hard:<\/p>\n<p>Marketing is what you communicate, not what you say.<\/p>\n<p>That&#8217;s working two ways for me, but the second &#8212; call it Actions Sell Louder Than Salespitches &#8212; I can think of a zillion ways to work with an idea like that.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m sorry if I seem to be neglecting folks here, but I&#8217;m sure you can guess why. Plus which, at Day 13 of our goal-questing, I&#8217;m five for five most days, and days without appointments are the only holes on the calendar. But I&#8217;m done for the day, and I&#8217;m bound for bed, and I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[24,212,29,379,6],"tags":[],"class_list":["post-13237","post","type-post","status-publish","format-standard","hentry","category-egoism-in-action","category-flourishing","category-group-therapy","category-innovation","category-marketing","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":13002,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13002\/me-and-claudia-and-php-using-internet-real-estate-marketing-to-you-know-sell-real-estate\/","url_meta":{"origin":13237,"position":0},"title":"Me and Claudia and PHP: Using internet real estate marketing to &#8212; you know &#8212; sell real estate&#8230;","author":"Greg Swann","date":"August 15, 2010","format":false,"excerpt":"So, the Arizona Republic ran an article yesterday on on-line real estate marketing and you will never in a million years guess who they did not call. I never get called for any of those kinds of things -- the RaiseTheBarTab kinds of events -- even though we're doing cooler\u2026","rel":"","context":"In &quot;Flourishing&quot;","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9183,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9183\/web-20-in-real-life-in-metropolitan-phoenix\/","url_meta":{"origin":13237,"position":1},"title":"Web 2.0 in real life in Metropolitan Phoenix","author":"Greg Swann","date":"July 14, 2009","format":false,"excerpt":"I'm thinking about putting something together for wired minds in the Phoenix Metroplex, a get-together for Phoenicians interested in Web 2.0 sales and marketing ideas. I'm thinking this Friday for a kick-off event, but, if it works, we'll do something once a month or so. Organizational ideas are welcome. And:\u00a0Feel\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6158,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6158\/making-a-scenius-scene-to-make-an-impact-on-your-target-market\/","url_meta":{"origin":13237,"position":2},"title":"Making a Scenius scene to make an impact on your target market","author":"Greg Swann","date":"December 17, 2008","format":false,"excerpt":"Lender Bob says, \"Hey, I'm a lender. I want to get Realtors to notice me. Hell, I want to get in front of them so often they can't forget me. What can I do?\" Realtor Beth chimes in with, \"He's got the right idea. I'm a Realtor. I've got a\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7328,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7328\/if-youre-in-the-phoenix-area-on-april-22-and-you-want-to-learn-a-whole-lot-about-how-to-use-web-20-to-promote-your-real-estate-practice-im-in-the-yellow-pages-under-chopped-liver\/","url_meta":{"origin":13237,"position":3},"title":"If you&#8217;re in the Phoenix area on April 22 and you want to learn a whole lot about how to use Web 2.0 to promote your real estate practice &#8212; I&#8217;m in the Yellow Pages under chopped liver","author":"Greg Swann","date":"March 5, 2009","format":false,"excerpt":"I'm having an exceptional week. On top of money work, I got the Universal Contact Form to the point where I can deploy new variations in seconds. I've been playing Gooder games for fun -- except the fun keeps turning into profit. I worked out an algorithm for round-tripping data\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15187,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15187\/who-has-cutting-edge-marketing-for-mortgage-origination\/","url_meta":{"origin":13237,"position":4},"title":"Who has &#8220;Cutting Edge Marketing&#8221; for Mortgage Origination?","author":"Brian Brady","date":"October 6, 2011","format":false,"excerpt":"The mortgage business is pretty cut-and-dry today.\u00a0 Historically low interest rates, a whole lot less people in the industry, and five screwed-up banks are making it easy for originators to pick the \"low-hanging fruit\" today.\u00a0 I'm not so naive to think that the Garden of Eden will be as lush\u2026","rel":"","context":"In &quot;Lending&quot;","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8988,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8988\/how-do-you-measure-the-true-success-of-innovation\/","url_meta":{"origin":13237,"position":5},"title":"How Do You Measure The True Success Of Innovation?","author":"Mark Madsen","date":"June 26, 2009","format":false,"excerpt":"Greg's recent post about Bloodhoundblog's innovation contribution to the real estate industry created the typical debate over dinosaurs vs. Web 2.0. However, there were several good points about the difference between innovation and success. I'd like to argue that innovation is a component of success, as is failure. Whether you're\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13237"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13237\/revisions"}],"predecessor-version":[{"id":13238,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13237\/revisions\/13238"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}