{"id":1324,"date":"2007-04-20T09:27:50","date_gmt":"2007-04-20T16:27:50","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1324"},"modified":"2007-04-20T10:21:03","modified_gmt":"2007-04-20T17:21:03","slug":"zillow-notes-fear-and-ludditism-advertsing-a-better-farming-strategy-and-more","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1324\/zillow-notes-fear-and-ludditism-advertsing-a-better-farming-strategy-and-more\/","title":{"rendered":"Zillow.com notes: Fear and Ludditism, advertising, a better farming strategy and more"},"content":{"rendered":"

Zillow notes: Jay Thompson, The Phoenix Real Estate Guy asks “Why do so many agents fear Zillow?”<\/a> He makes the same point in a BusinessWeek article on the Seattle-based Realty.bot<\/a>.<\/p>\n

Brian Brady, America’s Most Opinionated Mortgage Broker and a BloodhoundBlog contributor, covers some of the same ground: “Is your Realtor threatened?”<\/a><\/p>\n

Both gentlemen are objecting to what we might characterize as the opportunistic bandwagoneering going on with respect to the Arizona Board of Appraisal’s attempts to outlaw consumer-oriented Automated Valuation Models<\/a>. I can’t speak for them, but for me this is a matter of vitally-important principles, liberty the first among them.<\/p>\n

I may write more about this over the weekend, because the issues involved are vast and very interesting — at least to me. Earlier this week, in email, I wrote, “When the sabot is a Ferragamo, Ned Ludd has a whole new style.” I have no doubt that this regulatory and legislative initiative is Ludditism<\/a> in a Brooks Brothers suit. It’s bad enough that Zillow is afflicted, but I expect this is but the first salvo in a long war.<\/p>\n

Witness: This came in as a comment last night, but I wanted to highlight it:<\/p>\n

MLSPIN of Massachusetts just sent out this notice:<\/p>\n

“RULES AND REGULATIONS REMINDERS: <\/p>\n

I. Recently, the On-Line Valuation site, Zillow announced a new function being made available to advertise listings for sale on that site, whether or not you are the listing broker\/agent. The MLS Rules and Regulations, STRICTLY PROHIBIT the advertising of another broker’s listings without their prior WRITTEN consent. The REALTOR&174; Code of Ethics, Standard of Practice 12-4 also prohibits the advertising of a listing without proper authority. Better safe than sorry; do not advertise another office’s listing anywhere without prior written approval.”<\/p><\/blockquote>\n

“Better safe than sorry” is an interesting choice of words.<\/p>\n

Even more interesting is the fact that MLSPIN is arguing that MLS members have fewer rights to act than ordinary people. As things stand now, any non-MLS member can advertise another party’s home for sale, but, of course, no one does. Why? Advertising costs money. But anyone except<\/i> MLSPIN members can announce that another party’s home is for sale Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Zillow notes: Jay Thompson, The Phoenix Real Estate Guy asks “Why do so many agents fear Zillow?” He makes the same point in a BusinessWeek article on the Seattle-based Realty.bot. Brian Brady, America’s Most Opinionated Mortgage Broker and a BloodhoundBlog contributor, covers some of the same ground: “Is your Realtor threatened?” Both gentlemen are objecting […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,19,25],"tags":[],"class_list":{"0":"post-1324","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1574,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1574\/seven-days-of-the-dog-bloodhoundblog-is-the-real-estate-weblog-to-turn-to-for-hard-charging-hard-news-reporting\/","url_meta":{"origin":1324,"position":0},"title":"Seven Days of the Dog: BloodhoundBlog is the real estate weblog to turn to for hard-charging hard news reporting","author":"Greg Swann","date":"June 23, 2007","format":false,"excerpt":"BloodhoundBlog is celebrating its first birthday this coming Friday, so I wanted to take a little time to highlight some of the best work we've done over the last twelve months. There is a limit to how much primary reporting a real estate weblog can do. The webloggers are each\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1278,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1278\/more-random-notes-on-zillowcom-conquering-fear-uncertainty-and-doubt-to-become-the-neighborhood-superhero\/","url_meta":{"origin":1324,"position":1},"title":"More random notes on Zillow.com: Conquering fear, uncertainty and doubt to become the neighborhood superhero","author":"Greg Swann","date":"April 9, 2007","format":false,"excerpt":"Michael Wurzer and others are tying themselves up in knots trying to prove that they understand what Zillow is doing wrong. My take is that they don't even understand what Zillow is doing, so, necessarily, it's going to look wrong to them from their frame of reference. I said this\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":298,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/298\/shadowing-zillow-filleting-redfin-and-a-just-plane-smart-approach-to-change-in-the-real-estate-business\/","url_meta":{"origin":1324,"position":2},"title":"Shadowing Zillow, filleting Redfin, and a “Just Plane Smart” approach to change in the real estate business . . .","author":"Greg Swann","date":"September 7, 2006","format":false,"excerpt":"Dustin at Rain City Guide is giving stat-dancing lessons today. I am neither as talented nor as interested as he is, but I do have an interesting statistic to reveal: Debunking Zillow.com is averaging well over 100 unique hits a day. All of my extended Zillow rants do very well,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2664,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2664\/zillowcom-announces-its-sponsorship-of-bloodhoundblog-unchained\/","url_meta":{"origin":1324,"position":3},"title":"Zillow.com announces its sponsorship of BloodhoundBlog Unchained","author":"Greg Swann","date":"February 26, 2008","format":false,"excerpt":"BloodhoundBlog has grown up with Zillow.com. We're consistently second or third on a Google search for Zillow.com, and Debunking Zillow.com is one percent or more of our traffic every day. On the other hand, we've also been big boosters of the tools Zillow has built to help sellers, buyers and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2885,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2885\/zillowcom-takes-advertising-demographics-to-never-before-seen-places\/","url_meta":{"origin":1324,"position":4},"title":"Zillow.com takes advertising demographics to never-before-seen places","author":"Greg Swann","date":"April 2, 2008","format":false,"excerpt":"The other bit of news to come out of Zillow.com is this: The real estate start-up is collecting, deploying and reselling advertising demographics in unique and interesting ways. The vast quantities of demographic information -- income, property values, credit scores -- that will be collected in the new Mortgage Marketplace\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1329,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1329\/arizona-republic-realtors-side-with-zillowcom\/","url_meta":{"origin":1324,"position":5},"title":"Arizona Republic: Realtors side with Zillow.com","author":"Greg Swann","date":"April 21, 2007","format":false,"excerpt":"The Phoenix RE.net is heard from in a big way in an article that will appear in Sunday's Arizona Republic about the State of Arizona's attempts to stifle Zillow.com. Writes reporter Peter Corbett:A state agency's efforts to stop Zillow.com from offering property-value estimates in Arizona are drawing criticism from some\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1324"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1324\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}