{"id":13369,"date":"2010-10-12T14:41:56","date_gmt":"2010-10-12T21:41:56","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13369"},"modified":"2010-10-12T14:44:38","modified_gmt":"2010-10-12T21:44:38","slug":"social-media-has-come-home-to-roost","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13369\/social-media-has-come-home-to-roost\/","title":{"rendered":"Social Media has come home to Roost"},"content":{"rendered":"

I just posted a quick note about this blog post <\/a>that was posted by Roost on Real Estate Industry Watch, but wanted to throw in a quick observation or two as well. <\/p>\n

First the facts, then my opinion. Roost has decided apparently to shift 100% of their effort away from generating “blind internet leads” (their words, not mine) and towards their social media efforts. Ok. That was the facts part.<\/p>\n

Here comes my opinion. \ud83d\ude09 <\/p>\n

I am sure that there will be a fair amount of folks saying “You should defend what you do! (search engine marketing)”. Actually I think they made a very calcualted and shrewd business decision. There are too many agents in this business. There are too many brokers. And there are too many online lead generators. \ud83d\ude09 (in my opinion). They decided to try and pick a fight they could win. (Probably a good call.)<\/p>\n

As for the search marketing vs social media arguments…they are two DIFFERENT games. They have two different sets of rule. In any given city you can win at either, neither or both. If your game is to see how much you can sell to how many agents, social media is a more attractive play. It is warm and fuzzy and has the bright and shiny objects that so many agents are mesmerized by… <\/p>\n

If you are in the search marketing business, it is a play for less agents, because you really are better of being the lead generator for only one or a couple or two in a given town. You just need a person you trust and who is gifted as a closer to close the leads. <\/p>\n

Oh crud…I would LOVE to stay and explain more about the differences between the two, but I am actually really busy getting business CLOSED off of the internet… \ud83d\ude09<\/p>\n

I wish the folks at Roost the best in this change of direction.<\/p>\n

PS – Jeff Brown is right…his last couple of posts are really well written…ah heck, his stuff is almost always great. (grin)<\/p>\n","protected":false},"excerpt":{"rendered":"

I just posted a quick note about this blog post that was posted by Roost on Real Estate Industry Watch, but wanted to throw in a quick observation or two as well. First the facts, then my opinion. Roost has decided apparently to shift 100% of their effort away from generating “blind internet leads” (their […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-13369","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2531,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2531\/is-roostcom-roosting-on-the-brass-ring-start-up-realtybot-comes-to-market-with-two-firsts-mls-listings-and-a-business-plan\/","url_meta":{"origin":13369,"position":0},"title":"Is Roost.com roosting on the brass ring? Start-up Realty.bot comes to market with two firsts: MLS listings and a business plan","author":"Greg Swann","date":"January 23, 2008","format":false,"excerpt":"What if somebody built a Realty.bot that seemed to make sense from Day 1? What kind of goof-ball strategy is that in the wacky world of Web 2.0? I don't know if Roost.com really has a business to bank on. The search.bot horizons are starting to look a little crowded.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2542,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2542\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-17\/","url_meta":{"origin":13369,"position":1},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"January 27, 2008","format":false,"excerpt":"There are 18 entries on the short list this week, out of a long list of 78 posts. A lot of news, so a longer short-list. Upside: A boatload of fascinating reading. Vote for the People's Choice Award here. You can use the voting interface to see each nominated post,\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4104,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4104\/clash-of-the-titans-women-shriek-and-children-cower-in-blood-spattered-suburban-enclaves-when-realtybots-collide\/","url_meta":{"origin":13369,"position":2},"title":"Clash of the Titans: Women shriek and children cower in blood-spattered suburban enclaves — when Realty.bots collide…","author":"Greg Swann","date":"August 26, 2008","format":false,"excerpt":"There's news and then there's news. Consider:A real estate industry study released today shows that most popular consumer real estate search engines, including Trulia, Zillow, Google and Yahoo!, offer home seekers only a small fraction of the homes actually available on the market -- and that many of the listings\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1817,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1817\/is-opportunity-knocking-in-the-real-estate-market\/","url_meta":{"origin":13369,"position":3},"title":"Is opportunity knocking in the real estate market?","author":"Greg Swann","date":"August 17, 2007","format":false,"excerpt":"I tell people we live in the last affordable ghetto in North Central Phoenix. We live right on the edge of the neighborhood, the place where $400,000 makes its leap to $750,000 on the way to a million. We moved here knowing what the neighborhood had to do, and, so\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11995,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11995\/tcars-manifesto-toothy-chumps-of-the-world-unite-you-have-nothing-to-lose-but-your-brains\/","url_meta":{"origin":13369,"position":4},"title":"@tcar’s manifesto: “Toothy chumps of the world unite. You have nothing to lose but your brains.”","author":"Greg Swann","date":"May 15, 2010","format":false,"excerpt":"Witness: \"The next big project from 2nd Century will be Realtor University. A fully accredited educational institution[.]\" I do not for one second hate to say I told you so: We know sheep will follow a Judas goat to their slaughter, as will cattle. Now the NAR is testing the\u2026","rel":"","context":"In "Big Mother"","block_context":{"text":"Big Mother","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/big-mother\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13767,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13767\/kris-berg-took-the-words-right-out-of-my-mouth\/","url_meta":{"origin":13369,"position":5},"title":"Kris Berg took the words right out of my mouth…","author":"Eric Blackwell","date":"December 8, 2010","format":false,"excerpt":"Now granted, I am not a big fan of Inman News all of the time (I really don't like people charging for news..I think it is a tired model, but that's just me and my own bias)..and I am and always have been a big fan of Kris Berg and\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13369"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13369\/revisions"}],"predecessor-version":[{"id":13371,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13369\/revisions\/13371"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}