{"id":13415,"date":"2010-10-22T10:45:49","date_gmt":"2010-10-22T17:45:49","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13415"},"modified":"2010-10-22T10:45:50","modified_gmt":"2010-10-22T17:45:50","slug":"talking-dogs-and-skinning-cats-an-anti-sales-message","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13415\/talking-dogs-and-skinning-cats-an-anti-sales-message\/","title":{"rendered":"Talking Dogs and Skinning Cats: An Anti-Sales Message"},"content":{"rendered":"

So I’m about to reopen<\/a> my doors<\/a>. \u00a0I’m up and delivering now, but I have some anti marketing to kill, and I’ll get to it over the weekend. \u00a0I had to learn a I recently attended a real-estate trade conference in the Pacific Northwest. \u00a0I won’t say which one<\/a>. \u00a0I went to blogworld.<\/a> sat in the back and mingled little. \u00a0What follows is overheard snipets from attendees, booth speakers and vendors.<\/p>\n

“You, \u00a0can–and you should–finally…graduate from selling. \u00a0That’s the goal of every agent, right? \u00a0You deserve to rise above the crowd and become an online marketer, an avatar…an icon. \u00a0Let me help you do that. \u00a0Selling? \u00a0That’s for the lesser lights amonst us. \u00a0Let them handle it. \u00a0And, since it’s for lesser lights, then you needn’t learn to do it at a high level. All you need to do is turn some of your worthless GCI into digital credits. \u00a0We’ll bring pre-sold, can’t miss buyers to your door.<\/p>\n

“And if our widgets fail…at least you \u00a0have provided them with their new entitlement: automated regurgitation of data without context. \u00a0Because that’s what buyers and sellers want, right? \u00a0They want to be in charge of their own experience and decide what’s right for them.<\/p>\n<\/p>\n

\ufeff”Well, \u00a0sure I respect him. \u00a0Why wouldn’t I? \u00a0What happens in Vegas is between adults. \u00a0Of course he’s honest, sure. \u00a0Just because he lies to his wife, betrays his children in plain site doesn’t mean anything bad will happen business wise. \u00a0I think he’s as honest as the day is long. \u00a0I trust him\u00a0implicitly. <\/em>I mean, you gotta do what you feel is right, right? \u00a0He’s kept secrets for me, and you know, at the end of the day, marriage is long.<\/p>\n

“Look, I want to provide value. \u00a0I don’t want just another pitchfest. \u00a0But, you know, if it feels a little festive, great. \u00a0If there are pitches going on, hey, what can you do?<\/div>\n

“ROI? \u00a0Why would you ask about that? Puh-leaze. Hello, Old fashioned. \u00a0You need to become a personal brand.<\/em> You need to become a recognized authority amongst all the agents. \u00a0Don’t you know? \u00a0Nobody’s ever really figured out the ROI Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

So I’m about to reopen my doors. \u00a0I’m up and delivering now, but I have some anti marketing to kill, and I’ll get to it over the weekend. \u00a0I had to learn a I recently attended a real-estate trade conference in the Pacific Northwest. \u00a0I won’t say which one. \u00a0I went to blogworld. sat in […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-13415","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":13046,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13046\/if-you-are-a-working-realtor-if-you-list-and-sell-residential-real-estate-for-a-living-the-time-you-spend-on-social-media-sites-is-almost-certainly-anti-marketing-doing-you-more-financial-harm\/","url_meta":{"origin":13415,"position":0},"title":"If you are a working Realtor — if you list and sell residential real estate for a living — the time you spend on social media sites is almost certainly anti-marketing, doing you more financial harm than good.","author":"Greg Swann","date":"August 20, 2010","format":false,"excerpt":"Chris Johnson pulled this out of our phone conversation the other night, quoting me on Twitter:People don't want a relationship with you. They just want your damn services.We were talking about real estate weblogging, but the principle applies even more firmly to the world of social media -- Twitter, Facebook,\u2026","rel":"","context":"In "Abusing Twitter"","block_context":{"text":"Abusing Twitter","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/abusing-twitter\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":215,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/215\/zillowcom-versus-the-truth-why-it-matters\/","url_meta":{"origin":13415,"position":1},"title":"Zillow.com versus the truth: Why it matters . . .","author":"Greg Swann","date":"August 15, 2006","format":false,"excerpt":"This was in a comment, but I'm pulling it out because I think it's important: A Zestimate cannot be \"off\" or \"on\". It cannot be accurate or inaccurate. What is being evaluated is not a house but statistics and documents about that house. As I have demonstrated, the Zestimated house\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13309,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13309\/my-take-on-real-estate-bar-camps-if-you-want-to-learn-how-to-sell-youll-learn-nothing-by-studying-with-enthusiastic-amateurs\/","url_meta":{"origin":13415,"position":2},"title":"My take on real estate bar camps: If you want to learn how to sell, you’ll learn nothing by “studying” with enthusiastic amateurs.","author":"Greg Swann","date":"September 26, 2010","format":false,"excerpt":"Jeff Brown wants to know if real estate bar camps are a waste of his time. My view is that they probably are, at least in terms of making maximum productive use of time taken away from money-making work. Jeff is a chatty guy, so I expect he can have\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2511,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2511\/real-estate-weblogging-101-wringing-actual-commerce-out-of-your-commercial-weblog\/","url_meta":{"origin":13415,"position":3},"title":"Real Estate Weblogging 101: Wringing actual commerce out of your commercial weblog","author":"Greg Swann","date":"January 18, 2008","format":false,"excerpt":"I'm engaged in a debate with Dustin Luther at his place, but the issues are important enough that I want to highlight some of my remarks here. The meta-issue: Is linking back and forth among real estate weblogs an effective marketing strategy for a consumer-focused, client-seeking real estate weblog, or\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3261,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3261\/if-you-commit-yourself-to-delivering-a-premium-listing-trying-to-cheap-it-out-will-instruct-you-in-the-previously-unknown-23rd-immutable-law-of-marketing-anti-marketing-is-worse-than-no-marketing\/","url_meta":{"origin":13415,"position":4},"title":"If you commit yourself to delivering a premium listing, trying to cheap it out will instruct you in the previously-unknown 23rd Immutable Law of Marketing: Anti-marketing is worse than no marketing","author":"Greg Swann","date":"June 23, 2008","format":false,"excerpt":"Idea-by-idea, house-by-house, we are writing the book on the art of listing premium-priced homes for sale. The things we do are often beyond useless at lower price points, and we're not a part of the canapes and cocktails circuit where high-end homes are sold. But for executive homes, luxury homes,\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2258,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2258\/real-estate-representation-has-never-been-about-information-brokerage\/","url_meta":{"origin":13415,"position":5},"title":"Real estate representation has never been about information brokerage","author":"Greg Swann","date":"November 24, 2007","format":false,"excerpt":"I'm behind on these, but this is a good time to catch up. This is my column from the Arizona Republic from last week. \u00a0Real estate representation has never been about information brokerage As I write this, the National Association of Realtors is holding its annual convention at the Venetian\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13415"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13415\/revisions"}],"predecessor-version":[{"id":13416,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13415\/revisions\/13416"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}