{"id":13455,"date":"2010-11-01T22:24:15","date_gmt":"2010-11-02T05:24:15","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13455"},"modified":"2010-11-01T22:24:15","modified_gmt":"2010-11-02T05:24:15","slug":"developing-the-perfect-content-map-for-your-real-estate-blog","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13455\/developing-the-perfect-content-map-for-your-real-estate-blog\/","title":{"rendered":"Developing The Perfect Content Map For Your Real Estate Blog"},"content":{"rendered":"

\"\"<\/p>\n

Regardless of the recent debates<\/a> about whether or not a real estate blog should be considered a solid foundation for a single agent to develop a realistic business model on, there are still many benefits<\/a> of publishing content on a site you own… provided everything is organized properly.<\/p>\n

I follow the CopyBlogger school of thought for designing strategic landing pages<\/a> to ensure my target audience gets the exact information they’re looking for when they hit my sites for the first time.<\/p>\n

While I do feature categories and tags in non-prominent areas of the footer or custom sidebars, I try to keep my main informational points of interest flowing from the top down in order to respect the time my readers have to spend online.<\/p>\n

Homeowners and new buyers can easily get overwhelmed with the hundreds of details they may need to be aware of when it comes to the mortgage or real estate process.<\/p>\n

One simple answer can easily lead them to five other questions that they didn’t know they needed to be asking.<\/p>\n

Designed with the big picture in mind, your blog can effectively lead someone through their fact-finding mission in a painless and strategic manner.<\/p>\n

Obviously, articulating this complex home buying thing in a manner that non-industry people can understand is great way to build trust with your potential clients.<\/p>\n

Agents are obsessively consumed with “Personal Branding<\/em>” to the point where buyers have to invest valuable seconds of their life on a site sifting through awards, testimonials<\/a>, twitter feeds and media interviews before they can find a page that actually addresses their real needs and concerns.<\/p>\n

However, I feel industry blogs have come a long way in the past five years.<\/p>\n

But, we need to get better at focusing on homeownership education<\/a> if we’re truly going to impact a positive change in our local real estate markets.<\/p>\n

Here’s an example of my Mortgage 101<\/a> section, which has significantly increased in stickiness since I took out the sidebars and customized the page layout to serve as more of a site index with a purpose.<\/p>\n

My ultimate goal is to be able to send borrowers and agents to my mortgage blog without Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Regardless of the recent debates about whether or not a real estate blog should be considered a solid foundation for a single agent to develop a realistic business model on, there are still many benefits of publishing content on a site you own… provided everything is organized properly. I follow the CopyBlogger school of thought […]<\/p>\n","protected":false},"author":57,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[83,82,209,41],"class_list":{"0":"post-13455","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"tag-renet","8":"tag-real-estate-web-20","9":"tag-social-media","10":"tag-video","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":679,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/679\/content-piracy-on-the-renet\/","url_meta":{"origin":13455,"position":0},"title":"Content piracy on the RE.net . . .","author":"Greg Swann","date":"November 25, 2006","format":false,"excerpt":"An aggregator weblog called Real Estate Chatter is resyndicating the feeds of these 25 real estate weblogs:Altos Research Real Estate InsightsAppraisal ScoopCarnival of Real EstateMike's Corner Web 2.0 For Real Estate ProsNAR in the Newsrealestate.com.au News & ViewsOverseas Property Blog :: guide to international real estate investmentPressReal.comSeattle's Rain City Real\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2830,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2830\/while-the-national-real-estate-market-is-soft-google-pay-per-click-real-estate-advertising-still-going-strong\/","url_meta":{"origin":13455,"position":1},"title":"While The National Real Estate Market Is Soft – Google Pay-Per-Click Real Estate Advertising Still Going Strong","author":"Doug Quance","date":"March 24, 2008","format":false,"excerpt":"Is Your Online Marketing Costing You Too Much? As one of those with an online presence, I am always interested in how others attract \"eyeballs\". Back in the early days of Google, I proudly staked my claim on some choice keywords in their pay-per-click program - which brought me a\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1538,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1538\/an-renet-taxonomy-identifying-types-of-real-estate-weblogs\/","url_meta":{"origin":13455,"position":2},"title":"An RE.net taxonomy: Identifying types of real estate weblogs","author":"Greg Swann","date":"June 14, 2007","format":false,"excerpt":"This is a first strike at a taxonomy of real estate weblogs. Taxonomy is the science of categorizing things. Of course, not everything can be neatly categorized, but the elucidation of categories can focus the mind, helping us to understand where certain weblogs might fit, which are hybrids of two\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":346,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/346\/how-i-feed-my-hungry-mind-my-opml-file\/","url_meta":{"origin":13455,"position":3},"title":"How I feed my hungry mind: My OPML file . . .","author":"Greg Swann","date":"September 18, 2006","format":false,"excerpt":"The other day I highlighted some real estate weblogs that I read every day, and, while that article is true, it's not the whole truth. The Republic gives me all of 350 words in which to map whatever universe I see behind my eyes, so I end up focusing on\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1056,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1056\/real-estate-carnivals-nigel-swaby-wins-carnival-of-real-estate-investing-our-own-allen-butler-wins-carnival-of-real-estate\/","url_meta":{"origin":13455,"position":4},"title":"Real Estate Carnivals: Nigel Swaby wins Carnival of Real Estate Investing, our own Allen Butler wins Carnival of Real Estate . . .","author":"Greg Swann","date":"February 19, 2007","format":false,"excerpt":"BloodhoundBlog was this week's host of the Carnival of Real Estate Investing. Nigel Swaby from the Salt Lake Real Estate Blog was this week's winner, with Creative Financing - Conversion to Traditional Mortgages. We had a total of seven entries and four judges: Michael Cook, Cathleen Collins, Jeff Brown and\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":337,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/337\/here-are-some-blogs-that-stay-on-top-of-real-estate\/","url_meta":{"origin":13455,"position":5},"title":"Here are some blogs that stay on top of real estate","author":"Greg Swann","date":"September 15, 2006","format":false,"excerpt":"This is me from today's Arizona Republic (permanent link). I wish I could deliver an SEO boost to the weblogs mentioned here, but I doubt that will happen. First, the paper didn't create links for the web-based version of this story. And second, the Republic hides everything behind a for-pay\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13455"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13455\/revisions"}],"predecessor-version":[{"id":13460,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13455\/revisions\/13460"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}