{"id":13461,"date":"2010-11-02T01:10:45","date_gmt":"2010-11-02T08:10:45","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13461"},"modified":"2010-11-02T01:10:45","modified_gmt":"2010-11-02T08:10:45","slug":"yelp-ing-real-estate-agents-the-online-bus-bench-advertisement","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13461\/yelp-ing-real-estate-agents-the-online-bus-bench-advertisement\/","title":{"rendered":"Yelp-ing Real Estate Agents: The Online Bus Bench Advertisement?"},"content":{"rendered":"

Todd Carpenter introduced me to Foursquare<\/a>, last year in San Diego, and I immediately saw how geolocation could change the game for the neighborhood real estate agent. I envisioned agents promoting their listings and open houses on Foursquare.\u00a0 I’m a natural “spammer” so I started using it to “check-in” to my place of business.\u00a0 I figured it was a natural way to promote myself in front of a crowd.\u00a0 The problem with Foursquare is that the crowd was measured in the dozens and most of them were bar-hoppers as opposed to “citizens”.<\/p>\n

Geolocation was quickly adapted by Yelp, then Facebook.\u00a0 My rule of social media marketing is to go where the people are.\u00a0 What I like about Facebook (it’s a BIG platform) didn’t quite work for geolocation marketing.\u00a0 Check-ins get lost in a sea of status updates and it’s tough to “piggy-back” on the social proof offered by Yelp.<\/p>\n

Yelp is a really good platform if you’re trying to find the “bus bench advertising” approach to neighborhood brand building.\u00a0\u00a0 It’s pretty simple idea (you write reviews on local businesses) and the geolocation service allows you to ‘check-in” when you’re at a business.\u00a0 There is a little point game associated with check-ins but the hidden gem is, if you have the most check-ins at a business, your picture, and link to your Yelp profile, is prominently displayed (at least on the mobile version).\u00a0 This is the modern day bench bus advertisement (and it costs nothing).\u00a0\u00a0 Combine your check-ins with reviews and you’re building an online brand as a neighborhood expert.<\/p>\n

What Is A “Neighborhood Expert”?<\/strong><\/p>\n

We would like to think that the big hair and Cadillac agent model<\/a> is dead.\u00a0 It’s not ! <\/strong>How often do you meet recent buyers, who tell you that they used the agent, who advertises in the Pleasantville Courier-Post ?\u00a0\u00a0\u00a0 They often describe that agent as “a big shot” or “successful”.\u00a0 They may not comment about that agent’s ethics or service but people like to think they are dealing with the “biggest”\u00a0 (which they sometimes confuse with well-known).\u00a0 This is why so many agents spend money on “brand building”.\u00a0 I prefer Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Todd Carpenter introduced me to Foursquare, last year in San Diego, and I immediately saw how geolocation could change the game for the neighborhood real estate agent. I envisioned agents promoting their listings and open houses on Foursquare.\u00a0 I’m a natural “spammer” so I started using it to “check-in” to my place of business.\u00a0 I […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,19],"tags":[],"class_list":{"0":"post-13461","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11210,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11210\/google-releases-a-buzz-which-may-be-a-buzzkill-for-others\/","url_meta":{"origin":13461,"position":0},"title":"Google releases a Buzz which may be a BuzzKill for others","author":"Brad Coy","date":"February 10, 2010","format":false,"excerpt":"I'm sure we can all agree that Google is big. Huge in fact. From what I understand they had a Super Bowl add this year. Who Dat? Google Dat! But everything they do is not always a hit. When was the last time you checked out Knol? Moving along. This\u2026","rel":"","context":"In "Innovation"","block_context":{"text":"Innovation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/innovation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2010\/02\/IMG_1340.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":13519,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13519\/i-dont-play-farmville-and-i-dont-disagree-with-brian-brady\/","url_meta":{"origin":13461,"position":1},"title":"I don’t play Farmville and I don’t disagree with Brian Brady!","author":"Al Lorenz","date":"November 5, 2010","format":false,"excerpt":"But I do question whether prospecting using facebook is the most efficient way to prospect.\u00a0 I'm sure everything Brian Brady said is correct, he's just that kind of a guy!\u00a0 I'm also a one person office and time spent trolling facebook for leads isn't as quick as calling up expired\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13529,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13529\/its-415-pm-do-you-know-where-your-realtor-is-a-consumers-guide-to-using-social-media-the-supervise-your-goof-off-employee\/","url_meta":{"origin":13461,"position":2},"title":"It’s 4:15 pm. Do you know where your Realtor is? A consumer’s guide to using social media to supervise your goof-off employee.","author":"Greg Swann","date":"November 6, 2010","format":false,"excerpt":"Your mortgage lender just called. The appraiser is standing outside the home you're hoping to buy, but there is no key in the lockbox. The lender called you so that you could call your Realtor. Your Realtor in turn can call the listing agent, and then someone can get over\u2026","rel":"","context":"In "Abusing Twitter"","block_context":{"text":"Abusing Twitter","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/abusing-twitter\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1040,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1040\/hillary-clinton-and-rotarian-socialism-whats-wrong-with-the-nar\/","url_meta":{"origin":13461,"position":3},"title":"Hillary Clinton and Rotarian Socialism: What’s wrong with the NAR?","author":"Greg Swann","date":"February 13, 2007","format":false,"excerpt":"Business Week's Hot Property wrote yesterday about the NAR's having gotten into bed with Hillary Clinton -- who is \"sponsoring a bill that bars commercial banks from hiring real estate brokers\/agents\" -- but that's just the tip of the iceberg. The National Association of Realtor is routinely, habitually, congenitally anti-free\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16485,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16485\/getting-a-san-diego-condo-va-approved-adds-value-to-service-members\/","url_meta":{"origin":13461,"position":4},"title":"Getting a San Diego Condo VA-Approved Adds Value To Service Members","author":"Brian Brady","date":"August 25, 2014","format":false,"excerpt":"Debra Brady and I are experts at VA-financing.\u00a0 One of the things we do very well is secure a VA condo complex approval for condominiums which aren't agency approved.\u00a0 Some comments from a recent YELP review: I started the home buying process while still on deployment, and Brian graciously worked\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2992,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2992\/will-realtors-be-disintermediated-by-on-line-tools-probably-not-but-tech-savvy-realtors-will-supplant-those-who-do-not-adapt\/","url_meta":{"origin":13461,"position":5},"title":"Will Realtors be disintermediated by on-line tools? Probably not, but tech-savvy Realtors will supplant those who do not adapt","author":"Greg Swann","date":"April 20, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0Will Realtors be disintermediated by on-line tools? Probably not, but tech-savvy Realtors will supplant those who do not adapt The big news in real estate is the market, of course. 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