{"id":13502,"date":"2010-11-05T01:33:14","date_gmt":"2010-11-05T08:33:14","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13502"},"modified":"2010-11-05T10:24:31","modified_gmt":"2010-11-05T17:24:31","slug":"facebook-works-if-you-work-it-if-you-wont-work-it-just-play-farmville","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13502\/facebook-works-if-you-work-it-if-you-wont-work-it-just-play-farmville\/","title":{"rendered":"Facebook Works If You Work It. If You Won’t Work It, Just Play Farmville"},"content":{"rendered":"

Let me restate my case about Facebook; if you’re not using Facebook as a prospecting tool<\/a>, you are most likely wasting your time and engaging in the ultimate procrastination scheme<\/a>.\u00a0 I don’t begrudge folks fun and Facebook can provide much joy.\u00a0 You can reconnect with old friends and make interesting new friends there but if you plan to use it for business, you’ll most likely end up wasting hours that could have been better spent standing in front of a supermarket, handing out your business card.<\/p>\n

Like this<\/a>, from Agent Genius:<\/p>\n

You don’t need a business page.\u00a0 In fact, a business page is just one more time suck.\u00a0 People rarely go to a business page to learn about real estate on Facebook; look at the metrics offered to prove that.\u00a0\u00a0 The author’s offered advice is just plain wrong:<\/p>\n

You shouldn\u2019t be using your personal profile page to promote business. It is against the guidelines on Facebook and just rude, regardless. I will share with you how you CAN use your profile effectively, but blasting out your market reports and new listings is a big NO-NO on your personal profile.<\/p><\/blockquote>\n

Huh?\u00a0 I have no idea where the author found the “rule” about doing business on personal pages but can tell you, from a few years experience on Facebook, that telling your audience about your business is not only desirable but effective.\u00a0\u00a0 Posting listings isn’t rude, it’s your stock-in-trade.\u00a0 If you’re only <\/em>posting listings on your Facebook page, you’re likely to be branded as boring but listings are real estate porn, designed to slow down the gawkers and encourage a reaction from them.\u00a0 Your “friends” will most likely be gawking at your listings if you’re interesting enough to be in their Facebook stream.<\/p>\n

I have what I think is a low key way of occasionally including real estate into my status without it being obvious. I share parts of my day that include real estate in a personal light. For example: last winter I was showing REO property and put as my status update: \u201cShowing Read more<\/a><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Let me restate my case about Facebook; if you’re not using Facebook as a prospecting tool, you are most likely wasting your time and engaging in the ultimate procrastination scheme.\u00a0 I don’t begrudge folks fun and Facebook can provide much joy.\u00a0 You can reconnect with old friends and make interesting new friends there but if […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[325,174,6,19],"tags":[],"class_list":{"0":"post-13502","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-crm","7":"category-inmanically-incorrect","8":"category-marketing","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":13529,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13529\/its-415-pm-do-you-know-where-your-realtor-is-a-consumers-guide-to-using-social-media-the-supervise-your-goof-off-employee\/","url_meta":{"origin":13502,"position":0},"title":"It’s 4:15 pm. Do you know where your Realtor is? A consumer’s guide to using social media to supervise your goof-off employee.","author":"Greg Swann","date":"November 6, 2010","format":false,"excerpt":"Your mortgage lender just called. The appraiser is standing outside the home you're hoping to buy, but there is no key in the lockbox. The lender called you so that you could call your Realtor. Your Realtor in turn can call the listing agent, and then someone can get over\u2026","rel":"","context":"In "Abusing Twitter"","block_context":{"text":"Abusing Twitter","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/abusing-twitter\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13046,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13046\/if-you-are-a-working-realtor-if-you-list-and-sell-residential-real-estate-for-a-living-the-time-you-spend-on-social-media-sites-is-almost-certainly-anti-marketing-doing-you-more-financial-harm\/","url_meta":{"origin":13502,"position":1},"title":"If you are a working Realtor — if you list and sell residential real estate for a living — the time you spend on social media sites is almost certainly anti-marketing, doing you more financial harm than good.","author":"Greg Swann","date":"August 20, 2010","format":false,"excerpt":"Chris Johnson pulled this out of our phone conversation the other night, quoting me on Twitter:People don't want a relationship with you. They just want your damn services.We were talking about real estate weblogging, but the principle applies even more firmly to the world of social media -- Twitter, Facebook,\u2026","rel":"","context":"In "Abusing Twitter"","block_context":{"text":"Abusing Twitter","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/abusing-twitter\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2447,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2447\/unchained-social-networking-setting-up-a-facebook-profile\/","url_meta":{"origin":13502,"position":2},"title":"Unchained Social Networking: Setting Up a Facebook Profile","author":"Brian Brady","date":"December 29, 2007","format":false,"excerpt":"I was a latecomer to Facebook. I was an early adopter of MySpace and, as a marketer, still prefer the open access to user data MySpace provides. Facebook profiles are \"closed\" to the public unless you have a \"connection\". As a user you may love that but as a marketer\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2224,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2224\/cribfinder-and-facebook-showcasing-listings\/","url_meta":{"origin":13502,"position":3},"title":"Cribfinder and Facebook: Showcasing Listings","author":"Brian Brady","date":"November 14, 2007","format":false,"excerpt":"I'm a newbie to the world of Facebook but an old salt at social networking sites. I've been on LinkedIn since 2004, MySpace since 2005, and Active Rain since 2006. Facebook is my network du l'an for 2007. It all started with my need to meet people in the San\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7716,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7716\/please-get-out-of-my-facebook\/","url_meta":{"origin":13502,"position":4},"title":"Please Get Out of My Face(book)","author":"Mark Green","date":"April 7, 2009","format":false,"excerpt":"Part of my core schtick at Top of Mind is to ask my prospects two critical questions about email marketing: 1)\u00a0 Why are so many companies leveraging email as their primary vehicle for communicating with clients and prospects? Two reasons - email is cheap and email is easy. 2)\u00a0 Why\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3229,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3229\/social-media-facebook-identity-and-complex-relationships\/","url_meta":{"origin":13502,"position":5},"title":"Social Media, Facebook, Identity and Complex Relationships","author":"Mike Farmer","date":"June 13, 2008","format":false,"excerpt":"The advent of social media has changed the way we communicate, do business and relate to the internet. Now everyone has the opportunity and means to create their own hamlet in the kingdom of the web. 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