{"id":13529,"date":"2010-11-06T16:15:00","date_gmt":"2010-11-06T23:15:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13529"},"modified":"2010-11-07T00:41:01","modified_gmt":"2010-11-07T07:41:01","slug":"its-415-pm-do-you-know-where-your-realtor-is-a-consumers-guide-to-using-social-media-the-supervise-your-goof-off-employee","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13529\/its-415-pm-do-you-know-where-your-realtor-is-a-consumers-guide-to-using-social-media-the-supervise-your-goof-off-employee\/","title":{"rendered":"It’s 4:15 pm. Do you know where your Realtor is?<\/em> A consumer’s guide to using social media to supervise your goof-off employee."},"content":{"rendered":"

Your mortgage lender just called. The appraiser is standing outside the home you’re hoping to buy, but there is no key in the lockbox. The lender called you so that you could call your Realtor. Your Realtor in turn can call the listing agent, and then someone can get over to the house — pronto! — to let the appraiser in.<\/p>\n

There’s just one problem: You can’t seem to get your Realtor on the phone.<\/p>\n

Stuff happens. Your Realtor could be tied up with another client or stuck in traffic in a cell-phone dead zone. Heaven forbid, he might have been in a car accident.<\/p>\n

But… There is another possibility…<\/p>\n

Do you remember when you first made contact with your Realtor? Do you recall him telling you all about how hi-tech his business is, detailing his presence on all the biggest social media sites?<\/p>\n

So: If you’re not getting your calls to your Realtor returned, where might be a good place to look for him?<\/p>\n

How about Twitter, for a start? How about Facebook? Foursquare? Tumblr? Posterous? You might have to look in a few places, but there are only two kinds of hi-tech Realtors: The kind who work a lot and the kind who play a lot.<\/p>\n

How can you tell if your Realtor is the kind who plays a lot? It’s easy. He’ll be leaving tracks all over the place, Retweeting jokes and commenting on Facebook photos and writing detailed reviews of burger joints and doing — and documenting — just about any activity on the face of the earth — except attending to your real estate transaction.<\/p>\n

Here’s the sad part: Even if you’re seeing dozens of Tweets and Facebook comments from your Realtor, you’re probably just seeing the tip of the iceberg. You’re not seeing the direct Twitter posts or the private conversations being carried out on Facebook or in email.<\/p>\n

But: If your Realtor seems to be wasting his entire day on social media sites, there’s a reason for that:<\/p>\n

It’s because he’s wasting his entire day on social media sites.<\/p>\n

I’ve tried pointing out to Realtors that schmoozing on Twitter or Facebook is bad marketing<\/a>, so Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Your mortgage lender just called. The appraiser is standing outside the home you’re hoping to buy, but there is no key in the lockbox. The lender called you so that you could call your Realtor. Your Realtor in turn can call the listing agent, and then someone can get over to the house — pronto! […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[397,29,6,5],"tags":[],"class_list":{"0":"post-13529","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-abusing-twitter","7":"category-group-therapy","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8473,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8473\/whats-the-hvcc-and-what-does-it-mean-to-loan-officers-realtors-and-consumers\/","url_meta":{"origin":13529,"position":0},"title":"What’s the HVCC and what does it mean to Loan Officers, Realtors and Consumers?","author":"Tom Vanderwell","date":"May 18, 2009","format":false,"excerpt":"Okay, first, I have a confession to make.\u00a0\u00a0 The bank that I work for chose to be proactive and we began implementing the Home Valuation Code of Conduct on mortgage applications taken on or after January 12.\u00a0\u00a0 Why did we do it so early?\u00a0\u00a0 I'm not going to attempt to\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15443,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15443\/introducing-hank-miller-atlanta-realtor-and-appraiser\/","url_meta":{"origin":13529,"position":1},"title":"Introducing Hank Miller, Atlanta Realtor and Appraiser","author":"Greg Swann","date":"December 12, 2011","format":false,"excerpt":"We're introducing a new dawg today, one who puts his bite where his bark is, Hank Miller of HoundDogRealEstate.com in Atlanta. Hank is an associate broker, leader of a team of Realtors, as well as an appraiser. Here's his credo, which I like a lot:My objective is to call bullshit\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":857,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/857\/communication-a-good-reason-to-use-realtor\/","url_meta":{"origin":13529,"position":2},"title":"Communication a good reason to use Realtor","author":"Greg Swann","date":"January 5, 2007","format":false,"excerpt":"This is me from today's Arizona Republic (permanent link): \u00a0Communication a good reason to use Realtor Why do you need professional representation when you buy or sell a home? It's not because of the Multiple Listing Service. As we have seen, Realtors can put a transaction together in ways you\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":660,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/660\/dual-agency-smack-down-real-estate-in-real-life\/","url_meta":{"origin":13529,"position":3},"title":"Dual Agency Smack-Down: Real estate in real life . . .","author":"Greg Swann","date":"February 18, 2010","format":false,"excerpt":"Kicking this back up to the top. I wrote this on November 19th, 2006, but nothing has changed since then. But, as it happens, our friends at Agent Shortbus have taken up the topic of dual agency, albeit without reference to anything rigorous or dispositive. We have a whole category\u2026","rel":"","context":"In "Dual Agency"","block_context":{"text":"Dual Agency","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dual-agency\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1048,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1048\/fizzbos-fizzle-because-of-3-key-marketing-issues\/","url_meta":{"origin":13529,"position":4},"title":"‘Fizzbos’ fizzle because of 3 key marketing issues","author":"Greg Swann","date":"February 16, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0'Fizzbos' fizzle because of 3 key marketing issues I have a friend in another state who is selling his home \"by owner,\" which Realtors affectionately refer to as a \"fizzbo.\" It's interesting for me to watch, because he's done a very\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1723,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1723\/how-to-suck-as-a-realtor\/","url_meta":{"origin":13529,"position":5},"title":"How to SUCK as a Realtor","author":"Lani Anglin","date":"August 1, 2007","format":false,"excerpt":"After spending a lot of time this week following up on various ads, trying to track down Realtors to ask quick questions about their listings and spending time on \"competitors'\" websites and blogs, I have determined that there is a formula to how to SUCK as a Realtor. Part of\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13529"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13529\/revisions"}],"predecessor-version":[{"id":13530,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13529\/revisions\/13530"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}